Persuasive Techniques November 8-9. Truth in Advertising Advertisers will mix fact and opinion in...
-
Upload
tracey-leonard -
Category
Documents
-
view
214 -
download
0
Transcript of Persuasive Techniques November 8-9. Truth in Advertising Advertisers will mix fact and opinion in...
Truth in Advertising Advertisers will mix fact and opinion
in their ad to confuse their audience What are some examples of fact and
opinion in your advertisements? How can you tell the difference? Which is more persuasive, fact or
opinion?
Warm-Up November 9 Copy the question and then
answer!
Who judges the effectiveness of persuasion in advertising?
Is persuasion in advertising and debate any different?
Warm-Up November 10 Copy the question and then
answer!
Do you think there is truth in advertising?
Do you think truth is more or less effective than straight opinion? Why?
Pathos Pathos is an appeal to emotion Advertisements use pathos to
attempt to evoke an emotional response from the consumer.
The emotion can be positive or negative.
Warm-Up November 16 Copy the question and the answer!
What is pathos?
What are some strategies advertisers use to create pathos?
Warm-Up November 17 Copy the question and the
answer!
What is logos? Provide an example.
What is ethos? Provide an example.
Warm-Up November 17 Copy the question and the
answer!
How can a commercial reach you, other than emotionally?
Ethos Ethos is an appeal to character
and characteristic Company trying to look honest and
reliable – credibility Often seen through experts and
celebrities
Let’s Practice Watch each commercial for
evidence of pathos, logos and ethos
Fill out your graphic organizer with your observed detail
Warm-Up November 18 Copy the question and then
answer!
Do you feel that pathos, ethos, or logos is more effective? WHY?
Demographics Demographics are what make up a
human population
What ways can we describe a population?
Warm-Up November 21 Copy the question, then
answer.
List as many school appropriate ways to describe a demographic as possible.
Demographics Demographics are used to
determine the target audience
We can use a rating system to help us determine the target audience
Let’s Practice We will watch several
commercials. As we watch each commercial, use your rating system to determine the target audience. You must be able to justify your answer!