Persuasive Techniques and Propaganda Academic English 10 Mrs. Weis.

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  • Slide 1
  • Persuasive Techniques and Propaganda Academic English 10 Mrs. Weis
  • Slide 2
  • What is Propaganda? 0 Persuasive techniques applied by politicians, journalists, television personalities, and others to accomplish their desired ends. 0 These techniques persuade us not through the give- and-take of argument and debate, but through manipulating symbols and basic human emotions.
  • Slide 3
  • What do these images have in common? They are all used to influence you to do something. They are all examples of propaganda!
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  • Propaganda WHAT? A message used to persuade you to believe something or do something WHO? Corporations Government Individuals HOW? There are 7 propaganda techniques we will learn WHERE? Commercials Packaging Speeches Stores Billboards Internet Newspapers Everywhere! WHY? To persuade you to buy something, think something, or do something.
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  • The 1 st type of Propaganda is Persuading people to do something by letting them know others are doing it. All the cool kids are doing it Everybody has one!
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  • Bandwagon video clips 0 https://www.youtube.com/watch?v=ay4WfBVKDmU https://www.youtube.com/watch?v=ay4WfBVKDmU 0 https://www.youtube.com/watch?v=po0jY4WvCIc https://www.youtube.com/watch?v=po0jY4WvCIc
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  • Bandwagon works because it makes you think everyone is doing it and you should too. Why is this sign considered BANDWAGON?
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  • The 2 nd type of Propaganda is Using words and images of a famous person or an expert to persuade.
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  • Examples of Testimonials 0 https://www.youtube.com/watch?v=DqTuTApkldM&l ist=PL2Rf1R6EcGZRoExIlB-VuCf0VatUkPXkp https://www.youtube.com/watch?v=DqTuTApkldM&l ist=PL2Rf1R6EcGZRoExIlB-VuCf0VatUkPXkp 0 https://www.youtube.com/watch?v=uDO9hP- xKL8&index=3&list=PL2Rf1R6EcGZRoExIlB- VuCf0VatUkPXkp https://www.youtube.com/watch?v=uDO9hP- xKL8&index=3&list=PL2Rf1R6EcGZRoExIlB- VuCf0VatUkPXkp 0 https://www.youtube.com/user/headandshoulders?v =HIAn5wsV-KY https://www.youtube.com/user/headandshoulders?v =HIAn5wsV-KY
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  • What are some other examples of TESTIMONIAL propaganda? From today: From the 1950s: See Coldplays iTunes ad here.
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  • The 3rd type of Propaganda is Using images to bring up strong feelings or emotions in order to persuade.
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  • Examples of Transfer 0 http://www.palottery.state.pa.us/about-pa- lottery/tv-commercials.aspx http://www.palottery.state.pa.us/about-pa- lottery/tv-commercials.aspx 0 https://www.youtube.com/watch?v=bg_zxsxyKyM https://www.youtube.com/watch?v=bg_zxsxyKyM
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  • The 4th type of Propaganda is Links a person, idea, or product to a negative symbol.
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  • What are some other examples of NAME-CALLING propaganda? https://www.youtube.com/wat ch?v=VuqZ8AqmLPY notice the name-calling is inferred, we are assuming that PC is a bad product, making MAC better. https://www.youtube.com/watch?v =gm1uNgHw6Xohttps://www.youtube.com/watch?v =gm1uNgHw6Xo This ad is putting down the fake beauty we see in advertising by showing us how we are deceived by what we see in ads.
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  • The 5 th type of propaganda is Offers words of praise for a product or person; uses nice, sometime loaded words, drawing on goodness and patriotism.
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  • Examples of Glittering Generalities 0 https://www.youtube.com/watch?v=LTaigotA_9M https://www.youtube.com/watch?v=LTaigotA_9M 0 https://www.youtube.com/watch?v=kS0B_B-7wB0 https://www.youtube.com/watch?v=kS0B_B-7wB0
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  • The 6 th type of propaganda is Manipulating information to make a product appear better than it is often by unfair comparison or omitting facts.
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  • Examples of Card Stacking 0 https://www.youtube.com/watch?v=a-zbKSNr5Ko https://www.youtube.com/watch?v=a-zbKSNr5Ko 0 https://www.youtube.com/watch?v=YStVpldYC-k https://www.youtube.com/watch?v=YStVpldYC-k
  • Slide 19
  • The 7 th type of propaganda is Appealing to a regular persons values.
  • Slide 20
  • Examples of Plain Folks 0 https://www.youtube.com/watch?v=jZgOt6d5Qok&li st=PL2Rf1R6EcGZTaXt9o6qT2yu_cSeikH24b https://www.youtube.com/watch?v=jZgOt6d5Qok&li st=PL2Rf1R6EcGZTaXt9o6qT2yu_cSeikH24b 0 https://www.youtube.com/watch?v=_5KrmhxHxuw& list=PL2Rf1R6EcGZTaXt9o6qT2yu_cSeikH24b&index= 2 https://www.youtube.com/watch?v=_5KrmhxHxuw& list=PL2Rf1R6EcGZTaXt9o6qT2yu_cSeikH24b&index= 2
  • Slide 21
  • Other examples of propaganda techniques 0 Slogan 0 Bias 0 Appeal to emotion 0 Either/or 0 Pro 0 Con 0 Scare tactics 0 Call to Action 0 Connotation 0 Claim
  • Slide 22
  • Forms of Propaganda 0 Advertisements 0 Editorials 0 Speeches 0 Reviews 0 Blogs 0 Persuasive Essays
  • Slide 23
  • Why use Propaganda? 0 Advertisements try to convince us to buy or do something. 0 Speeches try to convince us to take action. 0 Reviews evaluate items like books or movies and state an opinion as to whether the product is worth the readers time and money. 0 Persuasive essays use logic, reason, and emotion to convince readers to join the writer in a certain point of view.
  • Slide 24
  • Supporting Arguments 0 Three types of appeals: 0 Logical Appeal (Logos) Does the authors proposal make sense? 0 https://www.youtube.com/watch?v=RTnFF9ruLZ0 https://www.youtube.com/watch?v=RTnFF9ruLZ0 0 Ethical Appeal (Ethos) Is the authors proposal the right thing to do? 0 https://www.youtube.com/watch?v=i9z2FVmVb14 https://www.youtube.com/watch?v=i9z2FVmVb14 0 Emotional Appeal (Pathos) Will accepting the authors proposal make me feel better? 0 https://www.youtube.com/watch?v=RwhzbzZSAYg https://www.youtube.com/watch?v=RwhzbzZSAYg

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