Persuasive Strategies/Techniques. Part One Strategies for Persuasive Writing.
Persuasive Paths of Meaning
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Transcript of Persuasive Paths of Meaning
Persuasive Paths of Meaning
Cara Gieringer
Rhetorical Theory
Research and Application Visual Aid
Ask yourself how specific rhetorical theories can be used to understand your topic of choice.
*with facts or examples using TOOLS - symbols rhetorical devices: words, pictures,
numbers, audio, video
O Do what? present a specific argument* and support that argument with compelling
evidence.
O Why? To INSPIRE, teach, learn. To share ideas that generate interest and spark curiosity and
discovery
O Do to what? Topic/Object to focus learning on ~ about natural ways of meaning making,
receiving and its many points of views shown from various helpers
O How? Using mix of basic understanding of symbols, words, expert advice, perceptions,
feelings, facts, favorites and recorded observations and ideas on similar subject matter;
There are many ways to filter information, possibilities, opportunities, ”right” answers, ideas,
feelings, and contexts to sort through using clues demonstrated by select rhetorical systems
and devices:
O Word systems ~ parts of speech/grammar/semantics/syntax
O Social systems ~language/ethnic backgrounds/roles/intrinsic values
# = “hashtag”; or,
According to the Microsoft
Manual of Style, this
“special character” is
referred to as, “number sign
in most cases, but pound
key when referring to the
telephone (Microsoft, 165).
hashtag symbol <#> is used
on social media sites like
Twitter, to precede a
keyword in a post to tag
content which can then be
indexed and searched.
Pictures are more specific
than words alone.
Words can he lp c la r i f y and expand on mean ing
t h rough v isua l imagery.
Symbolic Language
Source: iPhone app – Daily Inspiration & Quotes
Source: http://applyingmetztheory.blogspot.com/p/gunther-kress.html
“Words are always general and, therefore, vague. Words being nearly empty of meaning need f i l l ing with the hearer and/or reader 's meaning. . .
Unlike words, depict ions are ful l of meaning; they are always specif ic ."
- G u n t h e r K r e s s
What does this picture say about the brain?
The coordinating text on the brain image ad on the previous slide reads:
Literal translation of brain animation
Left brain:
I am the left brain. I am
a scientist. A
mathematician. I love
the familiar. I categorize.
I am accurate. Linear.
Analytical. Strategic. I
am practical. Always in
control. A master of
words and language.
Realistic. I calculate
equations and play with
numbers. I am order. I
am logic. I know exactly
who I am.
Right brain:
I am the right brain. I am
creativity. A free spirit. I am
passion. Yearning.
Sensuality. I am the sound
of roaring laughter. I am
taste. The feeling of sand
beneath bare feet. I am
movement. Vivid colors. I
am the urge to paint on an
empty canvas. I am
boundless imagination. Art.
Poetry. I sense. I feel. I am
everything I wanted to be.
Finding the right balance
I t is your react ion
to advers i ty , not the
advers i ty i tse l f , that
determines how
your l i fe ’s s tory wi l l
deve lop.- D i e t e r F . U c h t d o r f
The Hidden Meanings of Yin and Yang
TED-Ed video by John Bellaimey
~ Yin and Yang ~
http://youtu.be/ezmR9Attpyc
Video
Visual imagery
The three primary areas of persuasion
Source: https://depaul.digication.com/forrest_wrd_103/Analysis_of_Artifact
Source:: Society for Conceptual Logistics
in Communication Research
http://sclcr.com/library/showPic.php?id=51
Here are a few different visual representations of rhetorical theories showing how each communication process functions:
Aristotlelogosproof cause
Burkesymbolsnarrativeact
*Figure taken from page 11, The Meaning of Meaning: A Study of the Influence of Language upon Thought and of the Science of Symbolism, 1923, Magdalene College, University of Cambridge
Semantic TriangleSymbols
The typical story diagram
Source: http://uxdesign.smashingmagazine.com/2010/01/29/better-user-experience-using-storytelling-part-one
I n o r d e r t o d e s i g n a n d t e l l a s t o r yp e r s u a s i v e l y t h e r e a r e k e y e l e m e n t s t o c o n s i d e r a n d b u i l d f r o m s t r a t e g i c a l l y .
T h e s t o r y f o r m u l a
Smashing Magazine Storytelling article
The Power of Emotion
When speaking about stories, we describe the experience in a certain way. It
tends to be more of an emotional experience, sometimes affecting us more on a
personal level in how we relate to the story. This is much different from the way
we traditionally describe the experience with products like websites or
applications. Those are seen as more utilitarian and task-oriented.
If we are able to accomplish what we came to do, say transfer some money in a
banking application, then it has been a good user experience. In order to achieve
our goals, the interface should be usable and function the way we expect. This
view is preached by many usability experts including Donald Norman, a
professor of cognitive science and usability consultant for the Nielsen Norman
Group..
Norman decided to explore people’s relationship to design. The result was the
book Emotional Design. Through his research, Norman found that design affects
how people experience products, which happens at three different levels, and
translates into three types of design:
Source: http://uxdesign.smashingmagazine.com/2010/01/29/better-user-experience-using-storytelling-part-one
Key story elements:
Characters
Motives
Emotional appeal
Conflict
Tension
Context
Situational details
History
Location
Scripted dialogue
Sound effects
Soundtrack
Smashing Magazine article’s blueprint for
“The Hero’s Journey”
My Big Fat Greek Wedding #Truth
Multi-Modal Movie Moments
“A man may be the head of the house But a woman is the neck and she can turn the head any way she wants .”
M a n : h e a d : : W o m a n : n e c k
T h i s s a y i n g l i t e r a l l y i m p l i e s t h a t a w o m a n c a n t u r n o r c h a n g e
m o v e m e n t o f m a n , o r f i g u r a t i v e l y, c h a n g e h i s m i n d .
*Source: http://www.youtube.com/watch?v=yOUYJlL4EaA
C o m m e n t l e f t o n
p u b l i c v i d e o p o s t :
“ S o m e h o w , t h i s f i l m
p r o m o t e s t h i n g s n o t
y e t f u l l y u n d e r s t o o d b y
a c h i l d ' s m i n d . A n d i t ' s
g o o d t h a t t h e y
a s s i m i l a t e a t a n e a r l y
a g e , s u c h a s f a m i l y
v a l u e s , l o v e ,
s o l i d a r i t y a n d u n i t y.
P r o m o t e s m a n y m o r e ,
b u t t h e m o s t o b v i o u s
a r e t h o s e . W e n e e d
m o r e f i l m s l i k e t h i s
n o w a d a y s , w h e n o n l y
v i o l e n c e a n d g o r e a r e
s o p o p u l a r a n d h e a v i l y
p r o m o t e d . ”
Multi-Modal Movie Moments #TruthThe Land Before Time
SOURCES CITED
Source: http://uxdesign.smashingmagazine.com/2010/01/29/better-user-experience-using-storytelling-part-one
Website Article Title: Better User Experience With Storytelling – Part One
Author: Francisco Inchauste
Publish Date: January 29th, 2010
Linked Keywords:
Emotional Design
Usability
User Experience