Persuasive Message
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Transcript of Persuasive Message
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Persuasive Messages
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Target Audience:
Students that are taking the course & not reading the
assigned articles
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Motives For Not Reading
• Students generally rely on exams as they mostly have higher percentages than class participation.
• They mostly choose not to come to classesand study right before the exams
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Types of Assessment and Learning Goals:75%
Syllabus:
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REASON WHY?
• People like to have a reason. A reason helps people make a decision and justify their action
• Attaching a reason to a request increases the rate of reading assigned material before coming to class
Because,You will get higher gradesYou will not accumulate material before examYou will not have lower grades compared to your peers
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Principles of Persuasion
• The Principle of Consensus or Social Proof
– This syllabus is obliged to everyone taking the class– It requires coming to class prepared, if not the student is
most likely to fail because of the grade distribution– Because of that, majority will obey the syllabus – Others will feel uncomfortable and they will eventually
follow the majority
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-Instructor will remind the grading and the syllabus in the middle of semester
-Students will know how many points they have collected out of the participation percentage.
Therefore they will have the chance to compare their grades with ther peers.
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ABC Model of Persuasion
Cognition Behavior
Cognition: Expecting higher grades
Affect: Feeling of self confidence in the class
Behavior: Reading the class material ahead and participating actively
Standard Learning Hierarchy
Affect
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Low Involvement
High Involvement Rational HierarchyEmotional Hierarchy
Knowledge Base- Consideration of the grading percentages
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Functional Theory of Attitudes
Priority: Knowledge Function
Secondly: Ego Defensive Function Self Actualization
Ego Needs
Maslow’s Hierarchy of Needs
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Syllabus ‘distribution of
grades’
Instructor tells about the syllabus at the beginning of semester
All students are obliged to the syllabus
Instructor will announce the standings of students in the middle of semester
Content: What we
say
Context & Media: How
we do it
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• Sight
• Sound
• Smells
• Tastes
• Textures
Sensory Receptors Attention
Perception
ResponseInterpretation
Sensation Meaning
Stimulus
Perceptual Process: You must read before coming
to class…
…75%
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Learning-Operant Conditioning-
Negative Reinforcement
To escape negative outcome
(devoding of 75% of total grade)
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Motivation
Not coming to class prepared, work load is accumulated before the exams
Current State
Homogeneously distributed workload, higher grades and participation in class
Desired StateSyllabus that
reinforces class participation
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