Persuasive Backfiring: When Behavior Change Interventions Trigger Unintended Negative Outcomes
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Transcript of Persuasive Backfiring: When Behavior Change Interventions Trigger Unintended Negative Outcomes
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BACKFIRING
AGNIS STIBE
MIT MEDIA LAB
BRIAN CUGELMAN
ALTERSPARK
PERSUASIVE
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TRIGGER
BEHAVIOR CHANGE
INTERVENTIONS
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OUTCOMES
UNINTENDED
NEGATIVE
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INTENDED
UNINTENDED
NEGATIVE POSITIVE
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TARGET BEHAVIOR
INTENDED
UNINTENDED
NEGATIVE POSITIVE
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SURPRISE BEHAVIOR
TARGET BEHAVIOR
INTENDED
UNINTENDED
NEGATIVE POSITIVE
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SURPRISE BEHAVIOR
DARK PATTERNS
TARGET BEHAVIOR
INTENDED
UNINTENDED
NEGATIVE POSITIVE
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SURPRISE BEHAVIOR
DARK PATTERNS
TARGET BEHAVIOR
BACKFIRING
INTENDED
UNINTENDED
NEGATIVE POSITIVE
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POSITIVEOUTCOME
NEGATIVEOUTCOME
INTENDED
UNINTENDED
MAJORSEVERITY
MINORSEVERITY
HIGHLIKELIHOOD
LOWLIKELIHOOD
BACKFIRING
DARKPATTERNS
TARGETBEHAVIOR
SURPRISEBEHAVIOR
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LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
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INEXPERIENCE Superficializing
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
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FINEPRINT FALLACY Overemphasizing
INEXPERIENCE Superficializing
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
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FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousing
INEXPERIENCE Superficializing
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
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FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
INEXPERIENCE Superficializing
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
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FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
CREDIBILITY DAMAGE Self-DiscrediMng
INEXPERIENCE Superficializing
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
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FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
CREDIBILITY DAMAGE Self-DiscrediMngMessageHijacking
INEXPERIENCE Superficializing
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
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FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
CREDIBILITY DAMAGE Self-DiscrediMngMessageHijacking
INEXPERIENCE Superficializing
POOR JUDGMENT Mistailoring
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
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FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
CREDIBILITY DAMAGE Self-DiscrediMngMessageHijacking
INEXPERIENCE Superficializing
POOR JUDGMENT MistailoringMistargeMng
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
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FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
CREDIBILITY DAMAGE Self-DiscrediMngMessageHijacking
INEXPERIENCE Superficializing
POOR JUDGMENT MistailoringMistargeMngMisdiagnosing
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
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FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
CREDIBILITY DAMAGE Self-DiscrediMngMessageHijacking
INEXPERIENCE Superficializing
POOR JUDGMENT MistailoringMistargeMngMisdiagnosingMisanMcipaMng
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
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FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
CREDIBILITY DAMAGE Self-DiscrediMngMessageHijacking
INEXPERIENCE Superficializing
POOR JUDGMENT MistailoringMistargeMngMisdiagnosingMisanMcipaMng
SOCIAL PSYCHOLOGY AnM-Modeling
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
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FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
CREDIBILITY DAMAGE Self-DiscrediMngMessageHijacking
INEXPERIENCE Superficializing
POOR JUDGMENT MistailoringMistargeMngMisdiagnosingMisanMcipaMng
SOCIAL PSYCHOLOGY AnM-Modeling
ReverseNorming
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
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A C B D
MINORSEVERITY
MAJORSEVERITY
LOWLIKELIHOOD
HIGHLIKELIHOOD
PoorJudgmentMistailoringMistargeMngMisdiagnosingMisanMcipaMng
SocialPsychologyAnM-Modeling
ReverseNorming
PersonalityResponsesDefianceArousingSelf-Licensing
FineprintFallacyOveremphasizing
InexperienceSuperficializing
CredibilityDamageSelf-DiscrediMngMessageHijacking
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FUTURE BEHAVIOR
PRESENT BEHAVIOR
TARGET GROUP
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APPRECIATEUNNECESARYFAIL
Self-Contained January1st Self-Driven
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@agsM
CTCompetition
SLSocial
learning
SCSocial
comparison
CRCooperation
NINormativeinfluence
SFSocial
facilitation
RERecognition
INVOLVEMENT
ENGAGEMENT
PARTICIPATION
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PERSUASIVE Change Care SocialEngineering
SMART Classify Understand BigData
SENSIBLE Read Feel SensorNetworks