Persuasion through Page Architecture with Nancy Webb
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Persuasion through Page Architecture Nancy Webb Bay Area Consultants Network November 22, 2013 1 TM
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Nancy Webb describes to the Bay Area Consultants Network (BACN) in November 2013 how page architecture in web and print can help you make your point and persuade your audience.
Transcript of Persuasion through Page Architecture with Nancy Webb
Persuasion through Page Architecture
Nancy Webb
Bay Area Consultants Network
November 22, 2013 1
TM
© 2013 Nancy Webb. All rights reserved
Today’s Talking Points
■ Page Architecture . . . ?
■ Visual vs. Verbal Communication
■ The Pages: Three Critical Considerations
■ White / Negative Space
■ Scannability
■ Visual Hierarchy
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© 2013 Nancy Webb. All rights reserved
Page Architecture . . . ?
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© 2013 Nancy Webb. All rights reserved
Page Architecture . . . at Work
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© 2013 Nancy Webb. All rights reserved
■ Written words make you hear spoken words
Visual vs. Verbal Communication
The Words
■ Visuals communicate viscerally
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© 2013 Nancy Webb. All rights reserved
Visual vs. Verbal Communication
The Words
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Visual consistency clarifies content
© 2013 Nancy Webb. All rights reserved
Newspaper
Visual vs. Verbal Communication
The Page
Annual Report
Spec Sheet
Textbook White Paper
Brochure
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© 2013 Nancy Webb. All rights reserved
Visual vs. Verbal Communication
The Page
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© 2013 Nancy Webb. All rights reserved
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Negative/ White Space
© 2013 Nancy Webb. All rights reserved
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Negative/ White Space
© 2013 Nancy Webb. All rights reserved
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Negative/ White Space
© 2013 Nancy Webb. All rights reserved
Scannability
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Alignment + Scale + Weight + Color
© 2013 Nancy Webb. All rights reserved
Scannability
Association
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The Words
© 2013 Nancy Webb. All rights reserved
Scannability
Association
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The Page
© 2013 Nancy Webb. All rights reserved
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Go from large, bold type with color to small, light weight, black text.
Pattern Recognition
Visual Hierarchy
© 2013 Nancy Webb. All rights reserved
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Proposal
Page Architecture at Work
© 2013 Nancy Webb. All rights reserved
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Promotional Flyer
Page Architecture at Work
© 2013 Nancy Webb. All rights reserved
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Page Architecture at Work Spec Sheet
© 2013 Nancy Webb. All rights reserved
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Page Architecture at Work Newsletter
© 2013 Nancy Webb. All rights reserved
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Transferrable Characteristics ■ Credible expert
■ Polished and professional
■ Well organized
■ Accessible and forthcoming
■ Easy to work with
Enable You To ■ Shorten your sales cycle
■ Expand your client/customer base
■ Raise your rates
Good Page Architecture = Persuasion
Persuasion through Page Architecture
510.531.3611 [email protected]
Thank You!
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Bay Area Consultants Network
November 22, 2013
TM
