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Testimonial

• A statement of support by a noteworthy person.

Bandwagon

• The product or activity is said to be popular with everyone.

Emotional Appeal

• Language and/or images are used to make people feel strong emotions.

Repetition. Repetition. Repetition.

• A name being repeated many times.

Slogan

• A catchy phrase.

Advertising is powerful, and it can be used for GOOD or BAD.

1. Form groups of 3.

2. Consider the ad provided to your group.

3. Determine what persuasive techniques are used.

4. Discuss observations about the ad.

5. Each group will take a turn sharing their ad,

and the techniques used in it to the class.

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