Persuasion 2012

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persuasive techniques, B.J. Fogg, Robert B. Cialdini

Transcript of Persuasion 2012

  • 1. Persuasion 2013

2. PersuasionPersuasion is a form of social influence. It is the process of guiding oneself or another toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means. 3. The psychology of persuasion Robert B. Cialdini 4. Weapons of influence1. Wederkerigheid2. Commitment en consistentie3. Sociale bewijskracht4. Sympathie5. Autoriteit6. Schaarste 5. Wederkerigheid 6. Commitment en consistentie 7. Cognitieve dissonantie 8. Sociale bewijskracht 9. Sympathie 10. Autoriteit 11. Autoriteit 12. Autoriteit 13. Schaarste 14. Schaarste zolang de voorraad strekt 15. Prospect theory van Kahneman 16. http://www.youtube.com/watch?v=cyzwa0TyuIE 17. Meet B.J.Fogg 18. Persuasive Technology 19. Persuasive Technology 20. Triggers 21. Persuasive Technology 22. Huiswerk