Persuade
-
Upload
amy-ambrose -
Category
Business
-
view
109 -
download
1
Transcript of Persuade
PersuadeAmy Brucen7478526
I am…• Studying Bachelor of Business (Advertising)/Creative Industries
(Interactive and Visual Design) • Interested in integrated digital campaigns
Agenda• Importance of persuasive digital advertising• Ray Ban Campaign• Faktum Hotels Campaign• What this means for me?
Gen YNotorious
multitaskers
How to get the message across?
http://www.digitalbuzzblog.com/ray-ban-ambermatic-lens-filter-app-installation/• Ray Ban App (2012) designed by
Katryna Jones - Visual designer from Sweden
• Location: London flagship store• Concept: Instagram makes filters
to make life look better, Ray Ban makes sunglasses that make life look that way all the time.
• Persuade customers to try the glasses on. Persuade customers to share their experience.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
Faktum ‘Hotels’ Campaign
• http://www.digitalbuzzblog.com/faktum-hotels-book-a-homeless-persons-room/
• Location : Gothenburg 2012 • Campaign developed by Forsman and
Bodenfors• Concept: ask for charity in an an
innovative way. Get people talking.• Persuade customers to donate to the
cause. Persuade customers to
advocate for the cause.
QuickTime™ and a decompressor
are needed to see this picture.
For my project• Total experience design - make it fun so that
customers advocate for you• Be delicate with tough messages• Make it interesting and easy to act on and share