Perspectives on UX
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perspectives on ux
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From a talk given at General Assembly in Los Angeles in 2012. This presentation was meant to serve as an overview of how differently UX can be practiced at different organizations. I compare and contrast the traditional UX process with so-called "genius design" as well as the more integrated Lean UX.
Transcript of Perspectives on UX
“The iPhone is clearly a vision of a single core team, or maybe even one man... it’s extremely unlikely Apple would have ever built it if they conducted lots of focus groups and customer outreach first.”
mike arringtontechcrunch
lean product dev
• Tight team integration• Launch that sucka• Know your metrics• Iterate:Hypothesize → Design → Implement → Measure