Perspectives from An Auto OEM: A Conversation with JLR · Confidential ©2018 Perspectives from An...

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Confidential ©2018 Perspectives from An Auto OEM: A Conversation with JLR Hanno Kirner Executive Director, Corporate and Strategy, Jaguar Land Rover

Transcript of Perspectives from An Auto OEM: A Conversation with JLR · Confidential ©2018 Perspectives from An...

Page 1: Perspectives from An Auto OEM: A Conversation with JLR · Confidential ©2018 Perspectives from An Auto OEM: A Conversation with JLR Hanno Kirner Executive Director, Corporate and

Confidential ©2018

Perspectives from An Auto OEM: A Conversation with JLR

Hanno Kirner Executive Director, Corporate and Strategy, Jaguar Land Rover

Page 2: Perspectives from An Auto OEM: A Conversation with JLR · Confidential ©2018 Perspectives from An Auto OEM: A Conversation with JLR Hanno Kirner Executive Director, Corporate and

What does the future hold for electrification?

Page 3: Perspectives from An Auto OEM: A Conversation with JLR · Confidential ©2018 Perspectives from An Auto OEM: A Conversation with JLR Hanno Kirner Executive Director, Corporate and

Incentives are driving electric vehicle adoption…

Page 4: Perspectives from An Auto OEM: A Conversation with JLR · Confidential ©2018 Perspectives from An Auto OEM: A Conversation with JLR Hanno Kirner Executive Director, Corporate and

US incentives are only

applicable on the first

200k EV units per OEM

2017 2018

Tesla Yes No

GM Yes No

Jaguar Land Rover Yes Yes

… but we also know these won’t last forever

Norwegian EV incentives 2018 2020

Free road licence fee Yes No

No VAT on purchases Yes No

Free parking nationally Yes No

UK EV incentives 2018 2021

Vehicle Price < £60k Yes No

Vehicle price > £60k No No

Page 5: Perspectives from An Auto OEM: A Conversation with JLR · Confidential ©2018 Perspectives from An Auto OEM: A Conversation with JLR Hanno Kirner Executive Director, Corporate and

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There are a number of real world barriers to buying electric

vehicles

43%Of UK consumers say that charging an EV

battery would have to be as quick and easy as

filling up the tank with gasoline.

Cap Gemini, Beyond the Car, May 2017

2 minutesThe time taken to fill a Land Rover Discovery’s

18.5 gallon tank which returns 560+ miles

Discovery user

66%Of property in London lacks a garage or off street

parking which would allow home charging stations

McKinsey, 2016

40% Of London’s public

charge points are out of

service at any one time.

Financial Times

Page 6: Perspectives from An Auto OEM: A Conversation with JLR · Confidential ©2018 Perspectives from An Auto OEM: A Conversation with JLR Hanno Kirner Executive Director, Corporate and

We all know electrification is coming, but no one really knows

how quickly it will arrive

24% globally in 2030Bloomberg Electric Vehicle Outlook July 2017

26% globally in 2030Global Electric Vehicle Battery Handbook:

Disruptive with strong growth July 2016

57% for rapid adoption,

36% for government

target scenario

17% for slow adoption

globally by 2030

Bernstein: Electric Revolution 2018: The Resistance, Part

1 - Bottlenecks, substitutes and hold-outs February 2018

15-25% globally in

2025

33% globally in 2025

20% globally in 2025

20-25% globally in

2025

Page 7: Perspectives from An Auto OEM: A Conversation with JLR · Confidential ©2018 Perspectives from An Auto OEM: A Conversation with JLR Hanno Kirner Executive Director, Corporate and

But we all know how dangerous the law of averages can be

Page 8: Perspectives from An Auto OEM: A Conversation with JLR · Confidential ©2018 Perspectives from An Auto OEM: A Conversation with JLR Hanno Kirner Executive Director, Corporate and

LONDON SHANGHAI HOUSTON

Because the roll out across the globe will be very different

Page 9: Perspectives from An Auto OEM: A Conversation with JLR · Confidential ©2018 Perspectives from An Auto OEM: A Conversation with JLR Hanno Kirner Executive Director, Corporate and

So how is JLR responding to this uncertain future?

Page 10: Perspectives from An Auto OEM: A Conversation with JLR · Confidential ©2018 Perspectives from An Auto OEM: A Conversation with JLR Hanno Kirner Executive Director, Corporate and

On March 1st I-PACE was revealed at Geneva Motor Show

‘Jaguar has pipped its

competitors to the post,

revealing its first stand-alone

electric model before SUV

rivals from Audi and

Mercedes’

Autocar

‘Jaguar’s game-changing

Tesla beater’

Top Gear

‘The Jaguar I-Pace is arguably

the most radical vehicle in the

British manufacturer’s 82-year

history’

Auto Express

‘The Jaguar I-Pace has

everybody buzzing’

Autonews

‘What’s radical about the I-

Pace is that it’s a pure-electric

vehicle based on a new

platform.’

Car and Driver

‘Jaguar’s I-Pace will give Tesla

a run for its money’

Globe and Mail

Page 11: Perspectives from An Auto OEM: A Conversation with JLR · Confidential ©2018 Perspectives from An Auto OEM: A Conversation with JLR Hanno Kirner Executive Director, Corporate and

I-PACE delivers benchmark electric car performance

90kWh battery

2 electric motors

480km (298 miles) range on the WLTP cycle

45 minutes rapid charging

696Nm of Torque

400PS Power

0-60mph in 4.5s

Page 12: Perspectives from An Auto OEM: A Conversation with JLR · Confidential ©2018 Perspectives from An Auto OEM: A Conversation with JLR Hanno Kirner Executive Director, Corporate and

With a cutting edge, uncompromised architecture

Page 13: Perspectives from An Auto OEM: A Conversation with JLR · Confidential ©2018 Perspectives from An Auto OEM: A Conversation with JLR Hanno Kirner Executive Director, Corporate and

However, we don’t know when, where, or what customers

will buy in the future

26% globally in 2030

Global Electric Vehicle Battery Handbook:

Disruptive with strong growth July 2016

33% globally in 2025

Audi

OR LONDON

SHANGHAI

HOUSTON

WHEREWHEN

= ICE &

MHEV

= PHEV

= BEV

WHAT

Page 14: Perspectives from An Auto OEM: A Conversation with JLR · Confidential ©2018 Perspectives from An Auto OEM: A Conversation with JLR Hanno Kirner Executive Director, Corporate and

We have decided to launch future products on a flexible

architecture

BEVICE & MHEV

Ba

ttery

ED

UE

DU

ICE

ED

U

Batte

ry

ICE

Batte

ry

PHEV

Page 15: Perspectives from An Auto OEM: A Conversation with JLR · Confidential ©2018 Perspectives from An Auto OEM: A Conversation with JLR Hanno Kirner Executive Director, Corporate and

The architecture will cater for most of our current and future

products

High Mid Low

D7u D7a D8 D7e

D2a D6a

Sports/i-PaceFlexible Architecture

FLEXIBLE POWERTRAIN SOLUTIONS

20

18

20

26

Page 16: Perspectives from An Auto OEM: A Conversation with JLR · Confidential ©2018 Perspectives from An Auto OEM: A Conversation with JLR Hanno Kirner Executive Director, Corporate and

18/19FY 19/20FY 20/21FY 21/22FY 22/23FY 23/24FY 24/25FY 25/26FY 26/27FY

D 8

D 7 a

D 7 u

Flexible ArchitectureD2a / D6a / D7e

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13nameplates

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15nameplates

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By 2025 most of our portfolio will have migrated to the new

architectures

= ICE / MHEV

= PHEV

= BEV

Directional volumes used to highlight roll out

Page 17: Perspectives from An Auto OEM: A Conversation with JLR · Confidential ©2018 Perspectives from An Auto OEM: A Conversation with JLR Hanno Kirner Executive Director, Corporate and

We are prepared but the infrastructure needs to be in place

to overcome the real world barriers

Page 18: Perspectives from An Auto OEM: A Conversation with JLR · Confidential ©2018 Perspectives from An Auto OEM: A Conversation with JLR Hanno Kirner Executive Director, Corporate and

QUESTIONS