Perspectives from a Publisher - Digital Migration: the good, the bad & the new

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    02-Nov-2014
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Presentation I did at the Festival of Media LatAm 2012 in Miami. In the presentation I talk about the challenges faced by traditional media companies in their journey towards a digital future.

Transcript of Perspectives from a Publisher - Digital Migration: the good, the bad & the new

  • 1. Perspectives from a Publisher Digital Migration: the good, the bad & the new Manoel Lemos General Digital Director The Festival mlemos@abril.com.br of Media LatAm 201114.Oct.2011 @ Miami
  • 2. The Good
  • 3. The Good Brazil and its Media are Booming
  • 4. The Good Brazil and its Media are Booming
  • 5. The Good Brazil and its Media are Booming
  • 6. The Good s ti ll Brazil and its Media are Booming
  • 7. The Good s ti ll Brazil and its Media are Booming demographic bonus // next 20 years Before After 1990 2050 65+ yrs 88,4 million 138 million 60.3% 64.1% 15 - 64 yrs 0 - 15 yrs 2 1,5 1 0,5 0 0,5 1 1,5 2 2 1,5 1 0,5 0 0,5 1 1,5 2 Male Female Male Female
  • 8. The Good s ti ll Brazil and its Media are Booming advertising market & spending are growingUSA vs. Brazil 4302002 = 100 349 343 294 197 235 140 102 111 111 116 119 114 101100 100 108 99 2002 2003 2004 2005 2006 2007 2008 2009 2010 USA BRAZIL
  • 9. The Good s ti ll Brazil and its Media are Booming media is under expansion // titles & circulation 4,705 4,432 +29% 3,915 3,657 3,833 3,651 NUMBER OF MAGAZINE TITLES HAS INCREASED 2005 2006 2007 2008 2009 2010 442 420 +14% 401 411 387 390 Magazine Circulation (In million copies) 2005 2006 2007 2008 2009 2010
  • 10. The Good s ti ll Brazil and its Media are Booming circulation is not subsidized // readers are paying 3.4 million 1.1 million 30$ / year 242$ / year total access print edition
  • 11. The Good We are a digital nation! #4 computer market in the planet 74 MILLION internet users (40% penetration) 220 MILLION mobile phones (11M smartphones) 30 MILLION Facebook users 14 MILLION Twitter users
  • 12. The Good mobile? We are a digital nation! #4 computer market in the planet 74 MILLION internet users (40% penetration) 220 MILLION mobile phones (11M smartphones) 30 MILLION Facebook users 14 MILLION Twitter users
  • 13. The Good mobile? We are a digital nation! #4 computer market in the planet 74 MILLION internet users (40% penetration) 220 MILLION mobile phones (11M smartphones) 30 MILLION Facebook users 14 MILLION Twitter users lots to improve!
  • 14. The Good Plenty of opportunity for publishers and content creators!
  • 15. The Good Plenty of opportunity for publishers and content creators! PUBLISHER
  • 16. The Good Plenty of opportunity for publishers and content creators! PUBLISHER SEGMENTED publisher
  • 17. The Good Plenty of opportunity for publishers and content creators! PUBLISHER SEGMENTED publisher MULTI-PLATFORM media company
  • 18. The Good Plenty of opportunity for publishers and content creators! PUBLISHER SEGMENTED publisher MULTI-PLATFORM media company 360 media company
  • 19. The Bad
  • 20. The Bad
  • 21. The Bad only 168 hours per week
  • 22. The New
  • 23. The NewNew currency for a new customer!
  • 24. The NewNew currency for a new customer! CONTENT is still king...
  • 25. The NewNew currency for a new customer! CONTENT is still king... ...but its NOT ENOUGH!
  • 26. The NewNew currency for a new customer! CONTENT is still king... ...but its NOT ENOUGH! BRANDS still rules...
  • 27. The NewNew currency for a new customer! CONTENT is still king... ...but its NOT ENOUGH! BRANDS still rules... ...but its NOT ENOUGH!
  • 28. The NewNew currency for a new customer! CONTENT is still king... ...but its NOT ENOUGH! BRANDS still rules... ...but its NOT ENOUGH! physical distribution & logistics...
  • 29. The NewNew currency for a new customer! CONTENT is still king... ...but its NOT ENOUGH! BRANDS still rules... ...but its NOT ENOUGH! physical distribution & logistics... ...dahh?
  • 30. The NewNew currency for a new customer! CONTENT is still king... ...but its NOT ENOUGH! BRANDS still rules... ...but its NOT ENOUGH! physical distribution & logistics... ...dahh? printing facilities...
  • 31. The NewNew currency for a new customer! CONTENT is still king... ...but its NOT ENOUGH! BRANDS still rules... ...but its NOT ENOUGH! physical distribution & logistics... ...dahh? printing facilities... ...humm?
  • 32. The NewNew currency for a new customer! CONTENT is still king... ...but its NOT ENOUGH! BRANDS still rules... ...but its NOT ENOUGH! physical distribution & logistics... ...dahh? printing facilities... ...humm? User Experience is Key!
  • 33. The NewAre you already a tech company?
  • 34. The NewAre you already a tech company? user EXPERIENCE is deeply tied to product DESIGN
  • 35. The NewAre you already a tech company? user EXPERIENCE is deeply tied to product DESIGN