Children’s Reasoning about Lie-telling and Truth-telling in.pdf
Perspectives and story telling… Your Chairman’s Introduction to
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Transcript of Perspectives and story telling… Your Chairman’s Introduction to
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Healthier Brands for Healthier Business
Sam Waterfall
Food & Drink Innovation Network17 March 2011Staverton Park, UK
Perspectives and story telling… Your
Chairman’s Introduction to
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What is scary about this?
This is the hand that pays your salary…
…or not
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Who am I?
Sam Waterfall
Senior ConsultantHealthy Marketing Team
Work with Clients across Europe, Asia
Brand Positioning & Innovation
Ex P&G, Boots and Kraft Foods
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The Healthy Marketing Team are experts in helping brands respond to changing attitudes in nutrition, health and wellness.
We work around the globe (25 countries in 2010) and specialise in brand positioning and product innovation / renovation in food, ingredients and pharmaceuticals.
Peter Wennström The Four FactorsTM Brand Analysis System Food & Health Marketing Handbook
Who are we?
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What is scary about this?
You don’t get much time…
… to tell your story
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Does your consumer want this story?
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Or this story?
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Worldview “The world is the way I see it”
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“Fizzy drinks will rot my child’s teeth”
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“Organic is definitely worth it for the kids”
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TheFood & DrinkInnovation
NetworkSharing innovation best practice in the food & drink industry
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Perspectives on Innovation
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Marketer | Innovator | Owner | R&D
Nutritionist | Insights | Legal | Regulatory
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Today is about matching
Your workYour scienceYour packagingYour nutritionYour insightYour brandingYour emotion
and ultimately your consistent story
to your consumers’ worldview
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… because remember
You don’t get much time…
… to tell your story
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Who will you meet today to transform your
project, brand or career?
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Never doubt that a small group of committed individuals can change the world.
Indeed it’s the only thing that ever has.Margaret Mead, Anthropologist
“”
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If you’d like a copy of the presentation please simply leave a business card with me…
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