Personas that work_v1.0
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Personas that work
description
Transcript of Personas that work_v1.0
Personas that work
Storytelling is one of the most effective tools humans have for
understanding
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Stories
The Elastic User
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Improving the Design
Good Design
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Collaborative Design
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Prioritise Your Data
Visual Representation
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Make them Human
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Information Overload
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Don’t Lock Them Away
Introduce Them
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Keep them Present
Keep them present
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Putting them to Work
The secret to good persona use is pretending to be the user the way little children do when they play
barbies. You have to relinquish how you think about the web and become the user. You have to
be, act and do as your user would.
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Introduction to Scenarios
What they’re used for
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Collaborative Role Play
Iterative Design
Avoid Technical Detail
Ignore Technical Constraints
Ideal Scenarios for Each User
Taking Personas Further
Personas can do More
Screen Flow Diagrams
User Journeys
Territory Chart
Site Maps and Wire Frames
User Testing
Closing Thoughts
