Personalized interactive videos Manfred Lindner Internet Solutions ®
Personalized Videos Solutions for Marketers
Transcript of Personalized Videos Solutions for Marketers
PERSONALIZED MARKETING VIDEOS
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Content Marketing
Interactive Content
Branded Content
Social Media Marketing
THE NEW ERA
DIGITAL MEDIA
Product Videos
Advertising
PERSONALIZED MARKETING VIDEOS
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DIGITAL VIDEOWhere brands must be
PERSONALIZED MARKETING VIDEOS
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93%OF MARKETERS USED ONLINE VIDEO IN THEIR STRATEGIES.EMARKETER, 2013.
$37B ONLINE VIDEO MARKET · 2017
PERSONALIZED MARKETING VIDEOS
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OF MARKETERS SAY VIDEO HAS
THE BEST ROIEMARKETER, 2013.
ROI
PERSONALIZED MARKETING VIDEOS
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72%MORE LIKELY
TO PURCHASE
2MINLONGER VISITORS
PERSONALIZED MARKETING VIDEOS
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BUTIt’s expensive, time consuming and unscalable.
The highest percentage of marketers (49.8%) described it
as difficult to create. Many marketers are having success
with video content, but half believed that is overpriced.
eMarketer, 2013.
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OUR SOLUTIONS
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PERSONALIZED VIDEOS
Automatically generate Personalized Marketing Videos for every customer,
content and occasion.
SaaSFast · Easy · Automated
PERSONALIZED MARKETING VIDEOS
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WHAT IS A PERSONALIZED VIDEO?
Personalized marketing videos are unique videos tailored for and from specifc audiences, content or occasions. They are created on the cloud in real-time based on customer data or any other content feed.
Each video is generated with custom metadata to facilitate the strategy with it.
Hi Mike!
For every customer, content and occasion:
PERSONALIZED MARKETING VIDEOS
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PERSONALIZED VIDEOS EXAMPLES
Include highly personalized video in your email marketing campaigns to help your clients achieve high levels of engagement.
Mike,Thanks to your $ 10 / month donation I can have new aspirations.
Francis K.
EMAIL MARKETINGMore time
44%Higher CTR
55%Better conversions
24%
PERSONALIZED MARKETING VIDEOS
© 2015 Sezion Digital, S.L.
PERSONALIZED VIDEOS EXAMPLES
Help your customers leverage their content strategy as never before. Automatically generate video from their content and even from social networks.
CONTENT MARKETINGMore time
2 min.Better SEO
53%More shares
12x
Natural light for wood floors
deco
PERSONALIZED MARKETING VIDEOS
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PERSONALIZED VIDEOS EXAMPLES
Help your customers increase their sales, traffic and SEO with videos, even within YouTube. As easy as creating a video for each product ... automatically.
ECOMMERCEWatch video
35%More sales
30%More confident
73%
Verve
“A lightweight and durable structure”
PERSONALIZED MARKETING VIDEOS
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PERSONALIZED VIDEOS EXAMPLES
Accelerate customer engagement with data personalization within their video ads. Higher retention, direct connection, better results.
SMART ADSHigher ROI
10XBetter CTR
985%More engagement
10X
PERSONALIZED MARKETING VIDEOS
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HOW ARE THE VIDEOS PERSONALIZED?
Generate thousands of highly personalized videos in real time using data from a CRM, a spreadsheet with product information, recent blog posts or any other content feed.
350+ integrations
PERSONALIZED MARKETING VIDEOS
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DOCUMENTED API
Integrate the full power of the automatic video generation and editing of Sezion within any platform and workflow.
Cloud video generation and editing API
NODE JS | JAVA | PHP | PYTHON | RUBY
FOR DEVELOPERS
PERSONALIZED MARKETING VIDEOS
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350+ INTEGRATIONS
In just five minutes begin to generate videos from your favorite CRM, web forms, social networks and more than 350 services.
Sezion + Zapier: Automate the workflow
with any app
GOOGLE DOCS | WORDPRESS | TWITTER | SALESFORCE | ...
FOR MARKETERS
PERSONALIZED MARKETING VIDEOS
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SDKs TO CREATE YOUR APPS
Our SDKs will help your customers save time while developing their own apps when a complete integration with our API is not required.
SDK JAVA | SDK ANDROID | SDK SHOPIFY
SDK: Software Development kit
FOR DEVELOPERS
PERSONALIZED MARKETING VIDEOS
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CLOUD VIDEO EDITING
All videos are edited in real time in the Sezion cloud
PERSONALIZED MARKETING VIDEOS
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HOW ARE THE TEMPLATES CREATED?
All videos created with Sezion are generated from templates that are 100% customizable. A template can generate thousands of videos in the cloud in real time.
100% Personalized
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SCRIPT TO CREATE TEMPLATES
Sezion has created a documented SCRIPT language for creating templates. Any developer or designer can use it to create their own templates. Sezion can also create a custom template for your clients.
A SCRIPT is a JSON text that defines templates
PERSONALIZED MARKETING VIDEOS
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WHAT DOES A TEMPLATE LOOK LIKE
Templates define and combine the events and objects in a video: pictures, texts, audios and videos
with the desired effects at specific moments.
All templates can have static and dynamic elements (inputs)
ANAWELCOME
DYNAMIC MEDIA
STATIC MEDIA
PERSONALIZED MARKETING VIDEOS
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HOW TO GET A TEMPLATE
There are three ways to get a template for any project:- Custom, by Sezion.
- Custom, by Client.
- Free, by Sezion.
The Sezion creative and technical team is always ready to help
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CHOOSE YOUR VIDEO HOSTING
Each company has very different goals when creating videos. Therefore, we offer full integration with YouTube, Amazon S3 and various tools so that your clients can host their videos according to their needs.
100% FLEXIBLE
PERSONALIZED MARKETING VIDEOS
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CHOOSE YOUR VIDEO HOSTING
Sezion offers total flexibility. The generated videos can be
automatically sent to the desired hosting platform (YouTube,
Viddler, Vzaar, etc.) and even downloaded.
The generated video files are owned by the Client.
Sezion has agreements with complementary services providers: video hosting, professional voice talents (global), interactive video platforms ...
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Sezion is recognized as one of the most innovative startups in Europe.
+12 recognitions Inhouse Technology