Personalized Product Recommendations and Promotions
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Learn How Your Company Can Personalize Anytime Anywhere 858.369.3888 [email protected] www.certona.com Online and multi-channel retailers need to stay engaged with shoppers to turn them into loyal customers. Alerts leverages the power of shopper profiling and individualized targeting to deliver highly personalized alert emails to your opt-in customers. Keep customers informed and bring them back to your store with alerts for New Products, Back-In-Stock, New Sales and Promotions, Similar Products, and Category Picks. As a shopper signs up for the alerts they want to receive, retailers gain valuable information about the preferred products, categories and brands of that unique shopper. Alerts will use this information, along with each shopper’s most recent and relevant online behavior, to make the most relevant product recommendations and promotions in the alerts. In addition to individual preferences and profiles, Resonance incorporates merchandising goals, product catalog profiles and business rules to optimize alert messaging. Know what interests your customers and bring shoppers back to your site with individualized timely alerts Real-Time Personalization Resonance delivers top-line results: Increase AOV up to 50% Increase conversions up to 150% Increase items per order by up to 50% Resonance delivers bottom-line profits: Increase margins by promoting the right merchandise Optimize inventory based on availability rules Reduce administration costs with an automated SaaS solution Proven Benefits Capture preferences for products, brands and categories from shoppers on your site Acquire contact information to communicate with shoppers before they purchase Increase the ability to provide more relevant product recommendations and promotional offers in alert emails and messages Reduce time spent on manual management of alert messages Maximize revenue and customer satisfaction Certona Certona CERTONA CONTACT CENTER Online and multi-channel retailers understand the value of getting to know their customer’s unique needs, even as these needs change with each and every shopping experience. Support your shopping channels by extending personalized recommendations and dynamic merchandising to customers calling into your contact center. Contact Center leverages the power of Resonance behavioral profiling and individualized customer targeting to provide agents with the most relevant product recommendations for cross-selling. By tracking and profiling the purchase behavior of a retailer’s customers and their interactions with the product catalog in great detail, Resonance gains a unique and accurate understanding of each shopper’s affinities and product interests. With Certona CERTONA Contact Center, purchase history is integrated into customer profiles to make product recommendations and promotions that are highly targeted to the individual shopper, not ‘one-size-fits-all’. Increase revenue and customer satisfaction by delivering personalized product recommendations and promotions to your contact center customers Real-Time Personalization Resonance delivers top-line results: Increase AOV up to 50% Increase conversions up to 150% Increase items per order by up to 50% Resonance delivers bottom-line profits: Increase margins by promoting the right merchandise Optimize inventory based on availability rules Reduce administration costs with an automated SaaS solution Proven Benefits Extend personalized recommendations and merchant campaigns to contact centers Increase the ability to provide more relevant product recommendations, content, and promotional offers Provide contact center personnel with relevant information for cross-sell and up-sell offers and promotions Reduce time spent on manual management of recommendations Maximize revenue and customer satisfaction Certona
Transcript of Personalized Product Recommendations and Promotions
Learn How Your Company Can Personalize Anytime Anywhere 858.369.3888 [email protected] www.certona.com
Online and multi-channel retailers need to stay engaged with shoppers to turn them into loyal customers. Alerts leverages the power of shopper profiling and individualized targeting to deliver highly personalized alert emails to your opt-in customers. Keep customers informed and bring them back to your store with alerts for New Products, Back-In-Stock, New Sales and Promotions, Similar Products, and Category Picks.
As a shopper signs up for the alerts they want to receive, retailers gain valuable information about the preferred products, categories and brands of that unique shopper.
Alerts will use this information, along with each shopper’s most recent and relevant online behavior, to make the most relevant product recommendations and promotions in the alerts. In addition to individual preferences and profiles, Resonance incorporates merchandising goals, product catalog profiles and business rules to optimize alert messaging.
Know what interests your customers and bring shoppers back to your site with individualized timely alerts
Real-Time Personalization
Resonance delivers top-line results:
Increase AOV up to 50%
Increase conversions up to 150%
Increase items per order by up to 50%
Resonance delivers bottom-line profits:
Increase margins by promoting the right merchandise
Optimize inventory based on availability rules
Reduce administration costs with an automated SaaS solution
Proven Benefits Capture preferences for products, brands and categories from shoppers on your site
Acquire contact information to communicate with shoppers before they purchase
Increase the ability to provide more relevant product recommendations and promotional offers in alert emails and messages
Reduce time spent on manual management of alert messages
Maximize revenue and customer satisfaction
Certona
Certona
CERTONACONTACT CENTER
Online and multi-channel retailers understand the value of getting to know their customer’s unique needs, even as these needs change with each and every shopping experience. Support your shopping channels by extending personalized recommendations and dynamic merchandising to customers calling into your contact center. Contact Center leverages the power of Resonance behavioral profiling and individualized customer targeting to provide agents with the most relevant product recommendations for cross-selling.
By tracking and profiling the purchase behavior of a retailer’s customers and their interactions with the product catalog in great detail, Resonance gains a unique and accurate understanding of each shopper’s affinities and product interests. With Certona CERTONA Contact Center, purchase history is integrated into customer profiles to make product recommendations and promotions that are highly targeted to the individual shopper, not ‘one-size-fits-all’.
Increase revenue and customer satisfactionby delivering personalized productrecommendations and promotions toyour contact center customers
Real-Time Personalization
Resonance delivers top-line results:
Increase AOV up to 50%
Increase conversions up to 150%
Increase items per order by up to 50%
Resonance delivers bottom-line profits:
Increase margins by promoting the right merchandise
Optimize inventory based on availability rules
Reduce administration costs with an automated SaaS solution
Proven Benefits Extend personalized recommendations and merchant campaigns to contact centers
Increase the ability to provide more relevant product recommendations, content, and promotional offers
Provide contact center personnel with relevant information for cross-sell and up-sell offers and promotions
Reduce time spent on manual management of recommendations
Maximize revenue and customer satisfaction
Certona
RESONANCE® PERSONALIZATION PLATFORM
Resonance is the market leading personalization and revenue optimization platform for online and multi-channel retailers. Resonance automates a company’s ability to provide targeted, individualized content and product recommendations in real-time across all of their customer touchpoints from
web, email, mobile, video, contact center, point-of-sale, and beyond. Combined with
a flexible business rules engine, the Resonance platform enables merchandisers
to harness the power of real-time behavioral profiling while maintaining full control in defining their product recommendation and personalization strategies.
Proven SolutionsBuilding our company client by client since 2004, we have evolved into the highest performing recommendation engine in the industry. Our proven technology platform and deep expertise in personalized recommendations make Certona the perfect fit partner for your deployment. Dedicated personalization and optimization experts provide best practices, guidance and analytical insights to deliver superior personalization performance.
Easy IntegrationThe Resonance platform is delivered as Software-as-a-Service (SaaS) and uses Java Script or Web Service interfaces to simplify implementation. Resonance enables easy integration with product catalogs, ecommerce platforms, search engines, web analytics and other systems to integrate personalized recommendations seamlessly across all customer touch points.
Learn How Your Company Can Personalize Anytime Anywhere:858.369.3888 [email protected] www.certona.com
Copyright 2012. Certona and Resonance are trademarks of CERTONA Corporation.
CERTONACONTACT CENTER
9520 Towne Centre Drive, Suite 100, San Diego, CA 92121
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