How do you start new conversations with your customers—conversations that enable them to see your bank in new ways?

You need ways to better understand your customers’ financial behavior and anticipate their upcoming life events.

With this insight, you can match your customers with the relevant services and offers.

You become a trusted financial advisor—delivering a personalized experience with tailored services.

62% 35%

Improving customer engagement and experience was cited as a top strategic objective by 51 percent of surveyed executives.2

1 IBM Institute for Business Value, “Banking redefined: Disruption, transformation and the next-generation bank,” October 2015, ibm.com/services/us/gbs/thoughtleadership/bankingredefined/

2 IBM Institute for Business Value, “The cognitive bank: Decoding data to bolster growth and transform the enterprise,” September 2016, ibm.com/common/ssi/cgi-bin/ssialias?htmlfid=GBE03768USEN&

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What can you achieve with IBM Watson Customer Insight for Banking?

Find out now: ibm.biz/bankingshortdemo

Banks around the world are seeing impressive results from recent proofs of concept.

The answer is insight.

Extract deep insights that can help you expand your relationship with customers and provide a better, more personalized customer experience.

Start new conversations with IBM Watson™ Customer Insight for Banking

94% 91%

50% 97%

Italian bank 50% improvement in predicting customer attrition over existing models

Spanish bank 91% better customer targeting, resulting in the elimination of irrelevant offers to 3.6 million customers

European bank 94% accuracy in predicting the risk of overdrafts

Full-service financial services firm 97% accuracy in predicting possibility of 9 different life events

Dynamically group customers by actionable attributes.

Identify “at-risk” customers to help improve customer retention.

Predict possible life events that might generate new opportunities.

Pinpoint the best offer and the right delivery time with behavior-based analysis.

Enable personalized engagement, using new insights to develop targeted deals and products.

Personalized banking

starts with new customer

insights

but only 35 percent of customers share that view.1

of retail banking executives surveyed say they deliver an excellent customer experience

?

SOLD