How to Stay True to Your Brand—and Yourself—as You

Communicate via Diverse Online Communities

Heidi @hksullySarah @PRsarahevans

Hashtag #p20

YouTube – More than 100 million videos uploaded EVERYDAY

Facebook – 200 million ACTIVE users

Twitter – 2 million + posts per day

Blogs – 133 million indexed by Technorati since 2002

News bookmarking sites – “regular” people shaping news THEY deem important

This may seem like a “back to basics” tip, but it’s really important. Trust us.

Who are you/your brand?•Connector•Maven•Salesman

Who do you want to communicate with?

What are you looking to gain?

Mobile applications Scheduled time Syndication Shared responsibility

Now is a great time to tweet your ideas for time management using the hashtag #p20

Incoming traffic from links Number of people subscribed to RSS Number of people in social media

“groups” Track backs or linked conversations Comments Increase in anything promoted via

social media Survey

•Be yourself•Go to where your customers are

•“Seek first to understand, then be understood”•Trial and error•It takes time

•You can’t just “go” viral•Identify who you think is doing it well

•Check out your competitors