Submitted By

Abhinav (131 224)

Santosh (131 413)

G.Santhi (131 441)

Madhav (131 431)

B. Ravi Teja(131 343)

Inner pschycological Characteristics that both determine and reflect how a person responds to his or her environment

It is different in different individuals varing with behavior patterns, cognition and emotion.

Different personality theorists present their own definitions of the word based on their theoretical positions..

According to Freud personality is composed of three elements- the id, the ego and the superego.

ID -The id is the only component of personality that is present from birth.

Ego-The ego is the component of personality that is responsible for dealing with reality.

Super Ego-The superego is the aspect of personality that holds all of our internalized moral standards and learned from both parents and society - our sense of right and wrong.

If someone asked you to describe the personality of a close friend, A few things that might spring to mind are descriptive terms such as outgoing, kind and even-tempered. All of these represent traits.

A trait can be thought of as a relatively stable characteristic that causes individuals to behave in certain ways

A set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate, and an effective brand will increase its brand equity by having a consistent set of traits. This is the added-value that a brand gains, aside from its functional benefits. There are five main types of brand personalities: excitement, sincerity, ruggedness, competence and sophistication.

The perceptions of self which are closely associated with personality which individual tend to buy products and services related to some meaningful way.

1 How do you enjoy meeting new people.

A)Strongly disagree B)disagree C) unsure D) agree E) strongly agree

There were some positive Reponses given by customers and some were doubtful whether they were suitable to understand .50-50 answers were given by some customers.

2 Do you like helping people

A)Strongly disagree B) disagree C)unsure D) agree E) strongly agree

Many replied agree because it was only a question mentioned not an help. But their behavior indicated not to ask any help from him/her.

3 Do you sometimes makes mistakes while purchasing

A)Strongly disagree B) disagree C) unsure D) agree E) strongly agree

Answers were agree as they felt was they buy it suits them and realize its not upto their imagination

4 I’m easily disappointed

A)Strongly disagree B) disagree C) unsure d) agree E) strongly agree

Half of the customers mentioned agree and rest were on both sides unsure

and disagree. Unsure were some mentioned when asked depending on the sitution.

5 Was First time you shopped at forum mall.

A) Yes B) No

As this is new forum mall 90 % of them marked yes

6 Are you satisfied with range of brands available in mall.

A) Strongly disagree B) disagree C)unsure D) agree E) strongly agree

Answers were disagree as many were disappointed many more under renovation and some store outlets were repeated in every floor .

7 Do you have budget while shopping

A)Strongly disagree B) disagree C) unsure D) agree E)strongly agree

Many opted strongly agree option as we made a survey on weekend we met were students and employees .

8 Is the mall reached your expectations .

A)Strongly disagree B)disagree C) unsure D)agree E)strongly agree

Almost every one were satisfied looking at the ambience , and many didn’t like the parking space which make them rotate round and round

Ground floor:

Entrance

HNI’s, accessories

Starbucks

Rado

Kamal watch co

Swarovski

The body shop

Right side

HNI’s clothing

Designer wear, fashion

Nautica, hidesign, Levis, celio, central

Left side

Tommy hilfiger, Calvin Klein, US polo

Females – avirate

Foodies – Cookie Man

1st floor

HNI’s who want reasonable prices

Offers, SALE

Clothing: max, UCB, Indian Terrain, Reebok, Basics, Wrangler, Lee, FM

Luggage – Samsonite

Trecking – High Sierra

Watches – Casio

Perfect fitting – Vanheusen

Footware – bata, power, scholl, hushpuppies

Adidas,nike, puma, LouisPhilippe, Central

Promotional activity - arrow

2nd floor- Affordable, very reasonable, offers

Sec B customers

Megamart, max

Hair dressing – Toni & Guy

Footware – centro

Health & glow 101st store

Designer bags & accessories – Sling

Krishna pearls & jewellers, mangatrai

Ladies clothing – Soch, AND, global desi

Mebaz

Ethnic wear - manyawar, manish, fab india

Central, rangoli, allen solly, Van Heusen

Bags and shoes – Lave

The PLUS size store - ALL

3rd floor - Food

Juice bars – squeez : fruit juice, milk shakes, salads, falooda, sandwich

Italian – gacibo : munchies, pizzas, pasta, desserts,

dosa empire, southern street, urban asia

Rayala seema ruchulu

Indian tadka, via south

Electronics

Univercell

CEX webuy.com complete electronics exchange

Gifts and novelties – archies

Books and stationary – crossword

In all floors - Central

Indian origin speakers – BOSE

Bajaj electronics, mobikins, KODAK

4th floor:

American restaurant and bar

TGI Friday

PVR cinemas

Thank you