Personalising Recruitment - Iain Munro - Waitrose Pick Your Own
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Transcript of Personalising Recruitment - Iain Munro - Waitrose Pick Your Own
#talentbites
#talentbites
Waitrose ‘Pick Your Own’
Iain MunroAccount Director, aisLondon
PERSONALISATION
Because the music
they constantly play,
It says nothing to me
about my life
An Example
• 31
• Account Director
• Work on Charity ,
Travel & Automotive
clients
• Recently married
• Rugby player
What’s in it
for me?
Value
Exchange
ROI x2
The Strategy
• Be different & disruptive…game-changer
• Inspire customers & improve real loyalty
by putting customers in the driving seat
• Let the shoppers choose how they shop &
save
• Free, easy to do, simple to understand &
PERSONAL
The Results
• Extensive Food, Shopping and Trade PR &
Interest
• Over 700k signed up already
• 15% of all in-store transactions now PYO
#talentbites
View more at
talentbites.com