Personalised Nutrition - Vitafoods Asia...Lifestyle x Products for athletes at different stages of...
Transcript of Personalised Nutrition - Vitafoods Asia...Lifestyle x Products for athletes at different stages of...
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Personalised Nutrition
Sponsored by:
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Personalised Nutrition – Are we ready? Journey
from Sciona to 23andMe
Speaker:
Dr Dilip Ghosh, Director, Nutriconnect (Australia)
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Personalised Nutrition – Are we ready? Journey from Sciona to 23andMe
Dilip Ghosh, PhD, FACN
Director, Nutriconnect
Adjunct-NICM, Western Sydney University
Ambassador-GHI
Sydney, Australia
Gene Expression
Protein Expression
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➢ The information provided in this presentation is gathered and summarised from many sources
➢ Every endeavour is made to ensure accuracy
➢ Dr Dilip Ghosh has no financial connection with any of the companies named in this
presentation
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A Hypothetical Scenario
George, a health-conscious young man in his mid-thirties.
He wants to reduce his risk of diseases in older age and has heard
about nutrigenomics.
He has given a DNA sample and paid for his genome to be
sequenced by an approved ‘personalised genomics’ service
company
Where this futuristic picture will end?
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Who is he?
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Internet DNA-ting: I’ll show you mine if you show me yours
GENE GEN: Prof. Barry Marshall’s
Lifetime Risk
1st Aussie
Celebrity to post
his full genetic
code on the
internet
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Prof. Barry Marshall:1st Aussie to post his full genomic code
What are his lifetime RISKS ?
Macular degeneration: 3 times
Alzheimer’s Disease: 2 times
Heart attack: marginally
Type 2 diabetes: marginally
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Two words changing the world:Customisation and Personalisation
Customisation of supplemented
products is based on 4 tenets:
➢ Shift towards natural ingredients
➢ Cultural customization to suit specific regions and specific
target groups
➢ Shift towards new delivery mechanisms
➢ Disease/Condition specific formulations
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Criteria underlying consumer personalizationPlatform Criteria
Taste & flavour • Most immediate & easily accessed criteria.
• Genetic diversity of taste & olfactory sensation are now well established.
• Olfactory preference is most driving force
Cultural mores • Based on religious & philosophical value system.
• Halal, Kosher, vegan, religious fasting etc.
Life stage • Specific physiological needs of the stages of life stages.
• Pregnancy, lactation, weaning, infancy, aging, recovery from illness etc.
• Both short term and long term supplementation
Lifestyle • Products for athletes at different stages of training.
• High altitude training
• Frequent traveler
Lifestyle diseases • Diagnostics related to high risk disease condition as a direct result of chronic lifestyle choices.
• Excess body weight, intestinal discomfort, smoking, sedentary behavior, high-fat diet etc.
Inherited
Diseases
• Relevance to family history of inherited diseases
• Food & supplement intervention is recognized an integral part of this solution such as allergies & intolerances.
• Inborn error of metabolism, phenylketonurea can well managed by metabolite-based diagnostics with low phenylalanine food & supplements
Genetic Predispositions
• Personalisation based on genetic variations
• Target population-based product development
• Strong linkage with ethical-legal-social issues
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Coca-Cola puts people’s names on bottles in ‘Share a coke’ campaign
Personalisation in different way
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MyMuesli: Another example of personalisation
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“Every individual is different from another and
hence should be considered as a different entity”
Charaka 4000, Ayurvedic Medical system
Chinese medicine is a highly developed personalized
or individualized medicine, are not designed to treat
symptoms of a specific illness; rather, they are
tailored specifically to the individual
Sasang typology, a Korean traditional medical system,
explains the individual differences in behavioral
patterns, physical characteristics, and susceptibility to a
certain disease on the basis on their biophysiological
traits
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Potential areas for development of personalised
medicines/functional foods
▪ Type 2 diabetes & Obesity
▪ Antidepressants
▪ Inflammatory Bowel Disease (IBD)
▪ Anti-coagulant/Thromboembolism
▪ Few Cancers (breast/colorectal/lung/prostate)
▪ Asthma
▪ Nicotine dependence
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Coffee: Recent media headline
• There is substantial variation between athents in
performance improvement following caffeine ingestion.
• These differences are mediated, in part, by genetic
variation between individuals.
• We can modify this development of improved caffeine usage
guidelines for athletes.
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Caffeine
Fast metabolizers
• Low risk for heart disease
Slow metabolizers
• Higher risk for heart disease
First Successes and What We Learned
Courtesy: Dr A El-Sohemy, Canada
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Why genetics/genomics affect us?
Nutrition Health
Outcom
e
Genes
Genotype A
Genotype B
Genotype C
Increase
No Effect
Decrease
Courtesy: Dr A El-Sohemy, Canada
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Is Coffee associated with CVD?
Coffee CVD
Genes
Genotype A
Genotype B
Genotype C
Increase
No Effect
Decrease
Courtesy: Dr A El-Sohemy, Canada
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Bioactives in Coffee
Aliphatic acids
Potassium
Melanoidins
PolyphenolsDiterpenoids
Caffeine
Magnesium
Courtesy: Dr A El-Sohemy, Canada
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Caffeine (1,3,7-trimethylxanthine)
Courtesy: Dr A El-Sohemy, Canada
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J Hypertension, 2009, 27: 1594-1601
Cornelis et al. JAMA, 2006, 295: 1135-41
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Coffee Intake and Risk of Hypertension/Risk of Impaired
Fasting Glucose
Palatini et al. Eur J Epidemiol. 2015;30:209-217.
Palatini et al., J Hypertens 27: 1594-1601, 2009
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Genetic Variation in CYP1A2-163 A C
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Other side of the coin(Commercial use of great science)
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Is public health going private?Cooperation between bio-science & industry
A large Dutch Insurance company (VGZ) aspires to improve public health by refunding (up to €40 a year) customers who by pharma
food products from Unilever (e.g.Becel pro-activ products)
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“Did you ever wonder about your most ancient ancestors?
The Genographic Project will introduce you to them, and
explain the genetic journeys that bond your personal
lineage over tens of thousands of years”
Genographic Project by National Geographic & IBM
Your Genetic Journey
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❖Genelex
❖Market America
❖Suracell
Journey started with Sciona
Other players are
Now Pandora Box Is Open
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Company Tests offered
23andMe (California) Taste perception/breast & prostate cancer/Crohn’s disease/type 1 & 2 disbetes & more
Consumer Genetics (California) Caffeine & alcohol metabolism/fetal gender
Cygene Direct (Florida) Osteoporosis/thrombosis/athletic performance
DeCODE Asthma/cancers/MS/more
Genelex (seattle) Diet & weight management/celiac disease
Mygenome (Massachusetts) Alzheimer’s/CVD/thrombosis
Navigenetics (California) No tests offered yet
List of Relevant Genes Tested
Genetics & Public Policy Center; Company websites
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Coffee, CYP1A2 Genotype,
and Risk of Myocardial InfarctionMarilyn C. Cornelis, BSc, Ahmed El-Sohemy, PhD, Edmond K.
Kabagambe, PhD, Hannia Campos, PhD
JAMA. 2006; 295: 1135-1141
Which Gene Do I Have?CaffeineGEN™ Test is an easy-to-do genetic
test that tells you whether you have the “fast” or “slow” variant of the gene for breaking down caffeine. Knowing which gene you have will help you make lifestyle choices that would be more
healthy for your unique genetic makeup.
Try the new CaffeineGEN™ test today
Standard &129.00 in 5 business days
Express $159.00 in 2 business days
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Source: Kalf RJ et al. 2014. Genet. Med.
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Gap in awareness: still increasing
Apathy et al., 2018
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Simplification of complex science
Mathers et al. 2017
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New Initiatives-New RISKS
Data sharing and privacy risks
Data sharing and the right to participation
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Shift from ‘PATIENT’ to ‘CONSUMER’
Shift from ‘PROTECTION’ to ‘ACCESS’
Sciona to 23andMe
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• First DTC genetic testing company
• Sold nutrigenetic tests for a limited
number of gene variants, purportedly
associated with diet
• The tests were mostly sold online,
but the results & advice were
communicated through a brochure
sent to customers by post
(2000–2009)(2006–---)
• Promoted by Linda Avey and Anne
Wojcicki, ex-wife of Sergey Brin,
founder of Google
• Offered a “personal genome service”
• Sold its test online and uploaded the
results onto an interactive platform
• Health-related genetic tests for certain
monogenic& polygenic diseases
• Nearly 2 million Customers genotypes
in database (till 2017)
Genes as Big Data
Shifting Metaphors
Genes as Information
Saukko P. New Genetics and Society, 2017
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Microbiome-based Personalise Nutrition
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Head office
nutriconnect8 Rye Street, Stanhope Gardens
New South Wales 2768Sydney
Australiawww.nutriconnect.com.au
+61 (0) 449154917
Strictly confidential @ Nutriconnect
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