• In today’s fast-paced world, where brands are too busy searching for their next customer, customer personalization is very important to pay attention to their existing clients.

• According to a study by Eco Consultancy, 72% of companies in today’s space claim to not understand the purpose or process behind website personalization. 

Why Web Personalization?

Content personalization is a form of marketing where company websites are used as tools to build brands, drive engagements, and increase billings.

How it is done

Understand individual’s behavior and preferences

Prepare Geographical Database

Connect email campaign to the specific website content

Add web-to-lead forms onto the EPiServer content 

Benefits of HubSpot–EPiServer Connector

HubSpot recognizes the user and identifies if he/she has viewed a webinar, or downloaded a whitepaper, and creates highly targeted content that speaks directly with the customer.

What Hubspot Does?

Pull Data through form submission

Identify the lifecycle stage of a visitor

Make lists for separate types of visitors

Personalize content based on visitor’s persona

How Personalization is done

• Property date time range- Content is personalized based on time of last marketing interaction with the customer.

• Property number range- Content is personalized based on number of times a customer visited your website, clicked a particular link or emailers they received.

• Property text value- Classifications are based on text where custom properties like cities, countries, industries or sectors are defined and used to target content to specific users.

Types of Personalization

• A permutation combination of these variables can be applied to create broader visitor groups that will help your company showcase information that is tailor-made for your audience.

• It is up to every brand to dissect every detail of their customers’ unique histories and use it to deliver relevant content.

Segmenting the Audience

Other Slideshare Decks You Might Like

That’s not all, feel free to share this information

For any queries on Mobile Solutions

Suyati provides marketing technology and integration services for companies that wish to combine the best of breed solutions and create a unified approach to customer acquisition. This unified digital marketing approach requires system integration between various CMS and CRM platforms, and a slew of eCommerce, Marketing Automation, Social Media Listening, email and social marketing, and customer service systems. Our specialized knowledge in Salesforce, open source and .Net based systems enables us to build effective custom integrated solutions for our clients.