Personal Vehicle Diagnostic Interpreter
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Transcript of Personal Vehicle Diagnostic Interpreter
PVDI personal vehicle diagnostic interpreter
Personal Vehicle Diagnostic Interpreter
PVDI personal vehicle diagnostic interpreter
Automobile Repair Complaints
• # 1 Automobile dealers - new and used• # 3 Auto repair shops• # 9 Automobile dealers - used only
These three total 34,316 complaints for 1998.
Better Business Bureau http://216.46.241.4/advertising/alerts/20000201.asp
PVDI personal vehicle diagnostic interpreter
Auto Repair Fraud
• Charging for repairs that were never done• Replacing brand new parts• Replacing more parts than necessary• Some stores implicated : Sears, Midas, Montgomery Ward, K-Mart Auto Center,
Goodyear*
• Estimated $5 billion annual cost**
* www.carinfo.com/repair2.html** California Department of Consumer Affairs, October 27, 1999
PVDI personal vehicle diagnostic interpreter
Project Team
• Mike Raines– Project Manager
• Stephanie Crumb– Software Engineer,
Secretary
• Han Yi– Hardware Analyst
• El Hammouchi M. Hicham– Hardware Analyst
• Jen Daniels– Webmaster,
Graphic Designer, Project Coordinator
PVDI personal vehicle diagnostic interpreter
Pros
• Easy to install and operate• Reduce anxiety, stress, and inconvenience• Increase personal safety• Reduce mistaken &/or fraudulent repairs • Save money on some motor vehicle repairs • Aid auto parts retail salespersons• Make a nice profit for the project team and
investors
PVDI personal vehicle diagnostic interpreter
About the PVDIWhat’s up with that pesky
yellow light?
Helpful to auto parts stores
Easy to use
demo!PVDI is a handheld diagnostic tool made for regular everyday folks
PVDI personal vehicle diagnostic interpreter
Cons
• User may misinterpret the messages
• User may replace wrong parts• Another theft opportunity• Doesn’t work on cars made before
1995
PVDI personal vehicle diagnostic interpreter
Scope
• Only post 1995 cars• Supports OBD II protocol only• Not a mechanics substitute • Not a common sense substitute• Not supercede owners manual
PVDI personal vehicle diagnostic interpreter
Risks
• Competition beats us to the market• Hardware cost more than initially
thought • Lack of demand• Cost too much, consumers won’t
want it • Contractor/supplier delays• New codes for cars added
PVDI personal vehicle diagnostic interpreter
Budget
Contractor development staff:
• 2 Programmers - $4K/month each - $48K*
• 1 Electrical Engineer - $4K/month - $24K*
• 1 mechanic - $2K/month - $4K• Technical writer - $43K**
* Belfore, Dr. Lee A. Personal interview. 09 October 2000.
** www.technicalwriter.computerjobs.com
PVDI personal vehicle diagnostic interpreter
Budget (cont’d)Consulting staff:
• 1 senior marketing consultant & advertising - $200K*
• Tech Support - $25K per person/year**
• 1-800 Number - $1,800 Month (10 cents a min, open 8am-6pm)
• Lawyer $18K part-time* Sergio Diehl. EDO corp. Marketing manager. Personal interview. 12 October 2000. Sharon Villines. Medical Marketing Inc. Personal interview. 11 October 2000.** Raj Mayur. Tech support at Gateway. 14 October 2000.† AT&T customer service representative. Phone interview. 3 October 2000.
Sprint Sales Representative. Phone Interview. 3 October 2000.
PVDI personal vehicle diagnostic interpreter
Hardware Budget
• OBD-2 cable/connector - $40*
• Special-purpose processor - $10**
• LCD device - $45 †
• RS232 interface - $65‡
• Additional memory - $8/4 megs †
* www2.ari.net/avt-inc** Belfore, Dr Lee A. Personal interview. 09 October 2000† www.jameco.com‡ http://www.bb-europe.com/sercardchart.asp
PVDI personal vehicle diagnostic interpreter
Development Budget
• 5 Personal computers - $6K*
• 1 AVT-716 multiple interface RST32 development tool - $1680**
* CompUSA service representative. Personal interview. 14 October 2000** www2.ari.net/avt-inc
PVDI personal vehicle diagnostic interpreter
Marketing Info
• Large chain auto parts retailers• Later, car manufacturers• Break even @ 55 per state • 130 million passenger vehicles in
the states*• Release date 18 months after 1st
prototype• www.bts.gov/ntda/nts/NTS99/data/Chapter1/1-9.html
PVDI personal vehicle diagnostic interpreter
• Addresses societal problems• Offers solutions to reduce these
problems• Can be built• Can be profitable• Should be built
Conclusion