Personal online reputation
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KATERINA ROGOVA BRAND PSYCHOLOGIST COOLBRANDS STORYTELLING FOR PEOPLE AND BRANDS
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Transcript of Personal online reputation
KATERINA ROGOVA
BRAND PSYCHOLOGIST
COOLBRANDS STORYTELLINGFOR PEOPLE AND BRANDS
ANOUK PAPPERS MAARTEN SCHÄFERBRAND ANTHROPOLOGIST STORYTELLER - PHOTOGRAPHERFOUNDER COOLBRANDS AUTHOR ‘AROUND THE WORLD IN 80 BRANDS’
‘THE RISE OF THE REPUTATION ECONOMY’
#COOLBRANDSPEOPLE
What is ‘PERSONAL REPUTATION’?
What is ‘PERSONAL REPUTATION’?
OPINION, SOCIAL EVALUATION, IDENTITY
#COOLBRANDSPEOPLE
“WHAT QUESTION COMES TO MIND?”
‘WHAT QUESTION COMES TO YOUR MIND’?
#COOLBRANDSPEOPLE
‘WHY DO PEOPLE (who do not know us)
ACCEPT TO MEET WITH US?’
#COOLBRANDSPEOPLE
GOOGLE IS THE NEW BACKGROUND CHECK!
WHAT IS IT THAT THEY WILL FIND?
‘WHAT WILL PEOPLE FIND WHEN THEY GOOGLE YOU?’
#COOLBRANDSPEOPLE
A. YOUR ACHIEVEMENTS AND YOUR VISION
B. LOTS OF THINGS BUT NOTHING REALLY RELEVANT C. SOME STUFF, MORE AND LESS RELEVANT
D. NOTHING REALLY
‘WHAT WILL PEOPLE FIND WHEN THEY GOOGLE YOU?’
YOUR ONLINE REPUTATION
USE GOOGLE AS YOUR WINGMAN
MAKE SURE YOUR ACHIEVEMENTS AND YOUR VISION ARE ON THE FIRST PAGE
I DON’T TELL WHAT I DOI TELL WHY I DO THE THINGS I DO
‘I HAVE PASSION FOR STRATEGIES & BRAND DEVELOPMENT’
I share my knowledge I craft and spread stories
I develop training programs for Women in business
‘I HELP PEOPLE WITH THEIR ONLINE PERSONAL REPUTATION’
KEYWORDS LinkedIn
WordPressWebsite
FacebookGoogle+TwitterVimeo
SlideShareFlickr
...
“BRAND PSYCHOLOGIST”
“MARKETING HELPS YOU BRAND TO BE BETTER”
“WE BELIEVE THAT PEOPLE DO BUSINESS WITH YOU BECOUSE OF “WHO YOU ARE” AND “WHAT YOU STAND FOR”
ON
LINE IM
AGE
IF YOU’RE LOOKING FOR …PARTNERS…INVESTORS
…NEW BUSINESS …A NEW JOB
#COOLBRANDSPEOPLE
YOU MAY HAVE A GREAT ‘REAL WORLD’ REPUTATION
BUT IS IT REFLECTED ONLINE?
YOUR ONLINE PERSONAL REPUTATION
MAY BECOME THE MOST IMPORTANT ASSET YOU HAVE
1. DEFINE WHAT YOU STAND FOR
2. CREATE CONTENT TO SUPPORT YOUR PERSONAL BRAND
3. USE GOOGLE AS YOUR WINGMAN
THREE STEPS TO HAPPINESS
PEOPLE WILL CONNECT WITH YOU…
BECAUSE OF
WHO YOU ARE AND WHAT YOU STAND FORAND WHY YOU DO THE THINGS YOU DO
SO, WHAT DO YOU STAND FOR ?
GET PERSONALBE REAL
BE A PIRATEBE INSPIRING
