Personal Information(2)

8/3/2019 Personal Information(2)

1/18

Personal Information

1 2 3 4 5

18-25

yrs

26-34 yrs 35-50 yrs >50 yrs Total No of

People

13 16 7 4 40

32.5% 40% 17.5% 10% 100%

18-25 Years 26-34 Years 35-50Years Above 50 Years

32.50%

40%

17.50%

10%

Age Chart


2/18

1. Gender Male ( ) Female ( )

Total no of people are 40 Male Female

40 29 11

100% 27.5% 27.5%

72.50%

27.50%

Male

Female

Gender Chart


3/18

1. Your Formal Education High School ( ) Professional Diploma / Certificate ( )

Bachelors ( ) Masters ( ) PhD ( )

Total High School Higher secondary Bachelors Masters

40 4 6 14 16

100% 10% 15% 35% 40%

2. How many family members do you have in your household? _______

3. Your households approximate annual income _______________

10%

15%

35%

40%

Formal Education

High School Higher secondary Bachelors Masters


4/18

SALES PROMOTION QUESTIONS

1. Do sales promotions offer you decent savings?

Total No of

Peoples are

40

Strongly

Disagree

Disagree Neutral Agree Strongly

Agree

40 4 6 7 10 13

100% 10% 15% 17.50% 25% 32.50%

Strongly

Disagree


Agree

10%15%

17.50%

25%

32.50%

Do sales promotions offers you decent savings?


5/18

1. Will you want more frequent promotions or less?

Total no of people Less More

40 14 26

100% 35% 65%

Less More

65%

35%

Need for sales promotions

More Less


6/18

1. How will you classify promotions at Mobilink as compared to those at other

service providers?

Poor Fair Good Excellent

Name of

service

provider

company

Poor Fair Good Ecellent Total

Moblink 4 7 13 16 40

Percentage 10% 17.5% 32.5% 40% 100%

Ufone 5 14 9 12 40

Percentage 12.5% 35% 22.5% 30% 100%

Zong 10 12 8 10 40

Percentage 25% 30% 20% 25% 100%


7/18

Poor Fair Good Ecellent

10%

17.50%

32.50%

40%

12.50%

35%

22.50%

30%

25%

30%

20%

25%

Moblink in comparison with other service

providers

Moblink Ufone Zong


8/18

4. What are your preferences for reduced prices versus incentives in sales

promotions?

Incentives Prices

Total Incentives Prices

40 16 24

100% 40% 60%

60%

40%

Preference between Prices and Incentives

Prices Incentives


9/18

4. How important are promotions in influencing your choice of cellular service

provider?

Not Important

Important

Total Important Not important

40 28 12

100% 70% 30%

70%

30%

Importnce of sales promotion

Important Not Important


10/18

CUSTOMER LOYALTY6. Would you remain loyal to Mobilink if they are offering better promotions and

prefer not explore other cellular service providers?

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Total Strongly

Disagree


Agree

40 4 5 6 12 13

100% 10% 12.5% 15% 30% 32.5%

Strogly

Disagree

Disagree Neuteral Agree Strongly Agree

10% 12.50% 15%

30%32.50%

Loyality to wards company


11/18

7. Would you recommend Mobilink to potential customers if you are satisfied with thepromotions on offer?

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Total Strongly

Disagree


Agree

40 6 4 7 9 14

100% 15% 10% 17.5% 22.5% 35%

Strogly

Disagree


15.00%

10.00%

17.50%

22.50%

35.00%

Recommandation of potential

customer


12/18

8. Would you leave Mobilink and switch your contract if there arent many

sales promotions on offer?

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Total Strongly

Disagree


Agree

40 4 5 8 12 11

100% 10% 12.5% 20% 30% 27.5%

Strogly

Disagree


10.00%12.50%

20%

30%27.50%

Will you leave Moblink


13/18

CUSTOMER SATISFACTION

8. Do you prefer promotional schemes or satisfaction from a cellular

company?

Promotional Schemes

Satisfaction

Total Satisfactiom Promotional Scheme

40 22 18

10% 55% 45%

45%

55%

Preferece between promotional schemes and

Satisfaction

Promotion Scheme Satisfication


14/18

10.Mobilink sales promotions offer customers genuine price reductions?

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Total Strongly

Disagree


Agree

40 3 6 8 11 12

100% 7.5% 15% 20% 27.50% 30%

Strogly

Disagree


7.50%

15.00%

20%

27.50%30.00%

Genuinity of sales

promotion


15/18

12.Are you happy with the rebates at Mobilink sales promotions?

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Total Strongly

Disagree


Agree

40 4 6 9 11 10

100% 10% 15% 22.5% 27.50% 25%

Strogly

Disagree


10.00%

15.00%

22.50%

27.50%25.00%

Rebates at MoblinkSales

Promotion


16/18

SALES VOLUME

12.Do you decide your mobile expenditure based on cellular company prices

and promotional discounts?

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Total No of

Peoples are 40

Strongly

Disagree


Agree

40 2 5 7 11 15

100% 5% 12.5% 17.5% 27.5% 37.5%

Strogly

Disagree


5.00%

12.50%17.50%

27.50%

37.50%

Plaining for mobile

expenditure


17/18

13.Are you likely to increase your spending budget if good promotions are

offering you value?

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Total No of

Peoples are 40

Strongly

Disagree


Agree

40 2 4 5 13 16

100% 5% 10% 12.5% 32.50% 40%

Strogly

Disagree


5.00%

10.00%12.50%

32.50%

40.00%

Increament in spending

budget


18/18

14.Would you purchase additional contracts from Mobilink if you are offered

discounted prices?

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Total No of

Peoples are 40

Strongly

Disagree


Agree

40 4 7 12 8 9

100% 10% 17.50% 30% 20%% 22.5%

Strogly

Disagree


10.00%

17.50%

30%

20%22.50%

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