Personal Care Products For Brazil 2010
9
With a population of 200 mm and increasing awareness of current fashion, the market for cosmetics and personal care products is growing rapidly Not for Distribution without the Written consent of HOWORTH International, LLC 1
description
The Market for Personal Care Products in Brazil (cosmetics, hair products, personal hygiene products, skin care, etc.) is the 3rd largest in the world growing 15% last year.
Transcript of Personal Care Products For Brazil 2010
With a population of 200 mm and increasing awareness of current fashion, the market for cosmetics and personal
care products is growing rapidly
Not for Distribution without the Written consent of HOWORTH
International, LLC 1
HOWORTH International, LLC (Brasil) is searching for companies interested in entering the personal care products market in Brasil
The Brazil “Beauty” market ranks third among 193 countries worldwide behind the USA and Japan
A $US 28 billion market by sales volume One of the world’s fastest growing -16% p.a.
Not for Distribution without the Written consent of HOWORTH
International, LLC
2
Suppliers External to Brasil: ◦ Avon ◦ L‘Oreal ◦ Unilever
Local Suppliers in Brazil: ◦ Natura (Largest at over $US 2.6 billion) ◦ O Boticatio ◦ Agua de Cheiro
Several local specialty suppliers – Est, Ducha Not for Distribution without the
Written consent of HOWORTH International, LLC
3
Latest “trend” cosmetics in the mid-to-lower price points (“drug-store” cosmetics)
Local distribution to the massive, growing lower income population
Local development and production complementary to the Brazil market
Country-wide market coverage $US 100 mm p.a. investment trend in this
market Not for Distribution without the
Written consent of HOWORTH International, LLC
4
The consumer needs are more diverse than just cosmetics and personal skin care: ◦ Hair products ◦ Complementary “cosmetic surgery”
products ◦ Nail care and design ◦ Anti-aging products ◦ Neutraceuticals
Not for Distribution without the Written consent of HOWORTH
International, LLC
5
Not for Distribution without the Written consent of HOWORTH
International, LLC
6
“Natura (largest personal care company in Brazil) is flourishing by embracing the history and diversity of Brazil’s people and natural environment.”
Personal Care Companies entering this market need to balance world fashion trends with this concept
Local partnerships ensure a hand on the pulse of the local market in Brasil
Manufacturing to be done within Brazil Several “contract” facilities are available Local raw materials are readily available in
Brazil Distribution is a key element and important
for acceptance of new products Selective market entry will drive
manufacturing and distribution strategy
Not for Distribution without the Written consent of HOWORTH
International, LLC
7
Local Partners in this industry are a MUST for mid sized companies – initial distribution possible
Technology transfer with royalty arrangement Local financing available for manufacturing
facilities Approval by financial and regulatory agencies
will be required Brazil based operations may serve Latin
American and other markets Not for Distribution without the
Written consent of HOWORTH International, LLC
8
Contact Information - Informações para contato
HOWORTH International, LLC Lawrence P Howorth, President Telephone (Fone) (Brasil): +55 (11) 9337-3305 Telephone (Fone) (USA) +1 (562) 544-5300 Skype: HOWORTH E-mail: [email protected] Web Site: www.HOWORTHLLC.com
Not for Distribution without the Written consent of HOWORTH
International, LLC
9
