Personal Care Products Council - Zappos - Downtown Project - 2.23.14

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ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT
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Transcript of Personal Care Products Council - Zappos - Downtown Project - 2.23.14

Page 1: Personal Care Products Council - Zappos - Downtown Project - 2.23.14

ZAPPOS.COM

DELIVERING HAPPINESS

DOWNTOWN PROJECT

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A BIT ABOUT ME (TONY)1994-1995: Pizza business in college

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A BIT ABOUT ME (TONY)1994-1995: Pizza business in college

1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million

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A BIT ABOUT ME (TONY)1994-1995: Pizza business in college

1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million

1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.

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A BIT ABOUT ME (TONY)1994-1995: Pizza business in college

1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million

1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.

1999-Today: Zappos.com, Inc.

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A BIT ABOUT ME (TONY)1994-1995: Pizza business in college

1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million

1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.

1999-Today: Zappos.com, Inc.

2009: Amazon acquires Zappos for $1.2 billion

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A BIT ABOUT ME (TONY)1994-1995: Pizza business in college

1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million

1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.

1999-Today: Zappos.com, Inc.

2009: Amazon acquires Zappos for $1.2 billion

2010: NYT bestseller Delivering Happiness published

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The Power of WOW

‘01 ‘02 ‘06‘03 ‘04 ‘05 ‘07‘00 ‘08

Gro

ss S

ale

s $M

M

$1,000

800

600

400

200

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THE #1 PRIORITY

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THE #1 PRIORITY

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CULTURETHE #1 PRIORITY

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CLOTHING, CUSTOMER SERVICE, CULTURE

CULTURE

CUSTOMER EXPERIENCE

CLOTHING

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CLOTHING

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CUSTOMERSERVICE

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CULTURE

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CLOTHING, CUSTOMER SERVICE, CULTURE

CULTURE

CUSTOMER EXPERIENCE

CLOTHING

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DELIVERING HAPPINESSCUSTOMERS & EMPLOYEES

“People will forget what you said. People will forget what you did.

But people will never forget how you made them feel.”

-MAYA ANGELOU

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Clothing

Customer Service

Company Culture

“a great brand is… ______”

WHAT’S NEXTDELIVERING HAPPINESS

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ZAPPOS.COM

http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg

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LAS VEGAS CITY HALL

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

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LAS VEGAS CITY HALL

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LAS VEGAS CITY HALL

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APPLE

http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg

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NIKE

http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg

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GOOGLE

http://static.panoramio.com/photos/original/400729.jpg

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DOGGY DAY CARE

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

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NYU CAMPUS

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

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http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg

DOWNTOWN VEGASFREMONT EAST

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DOWNTOWN VEGASFREMONT EAST

http://www.lucyvegas.com/sites/default/files/griffin5.jpg

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DOWNTOWN VEGASFREMONT EAST

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http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg

DOWNTOWN VEGASFREMONT EAST

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DELIVERING HAPPINESS

WHAT’S NEXT?

Clothing

Customer Service

Company Culture

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DELIVERING HAPPINESS

WHAT’S NEXT?

Clothing

Customer Service

Company Culture

Community

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DOWNTOWN PROJECT

COLLISIONSCO-LEARNING

CONNECTEDNESS

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DOWNTOWN PROJECT

$350M

$50M – Small businesses

$50M – Tech Startups

$50M – Education, Arts, Culture

$200M – Real Estate

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DOWNTOWN PROJECT

GOALS

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DOWNTOWN PROJECT

GOALS

• Live/Work/Play – Walking

Distance

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DOWNTOWN PROJECT

GOALS

• Live/Work/Play – Walking

Distance

• The Most Community-Focused

Large City in the World

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DOWNTOWN PROJECT

GOALS

• Live/Work/Play – Walking

Distance

• The Most Community-Focused

Large City in the World

• The Co-Learning and Co-

working Capital of the World

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DOWNTOWN PROJECT

REFRAMING “COMMUNITY”

• COLLISIONS

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DOWNTOWN PROJECT

REFRAMING “COMMUNITY”

• COLLISIONS

• CO-LEARNING

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DOWNTOWN PROJECT

REFRAMING “COMMUNITY”

• COLLISIONS

• CO-LEARNING

• CONNECTEDNESS

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DOWNTOWN PROJECT

REFRAMING “COMMUNITY”

• COLLISIONS

• CO-LEARNING

• CONNECTEDNESS

• DENSITY

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DOWNTOWN PROJECT

REFRAMING “COMMUNITY”

• COLLISIONS

• CO-LEARNING

• CONNECTEDNESS

• DENSITY

• DIVERSITY

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AcceleratingCollisions, Co-Learning, and

Connectedness

THE BIG BET

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AcceleratingCollisions, Co-Learning, and

Connectedness

…will lead to…

Happiness, Luckiness, Innovation, and Productivity

THE BIG BET

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ROC

ROIVS

Instead of maximizing short-term ROI (Return On Investment)…

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ROC

ROIVS

Instead of maximizing short-term ROI (Return On Investment)…

We focus on maximizing long-term ROC

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ROC

ROIVS

Instead of maximizing short-term ROI (Return On Investment)…

We focus on maximizing long-term ROC (Return On Collisions)

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ROC & ROL

ROIVS

Instead of maximizing short-term ROI (Return On Investment)…

We focus on maximizing long-term ROC (Return On Collisions)

and institutionalizing ROL

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ROC & ROL

Instead of maximizing short-term ROI (Return On Investment)…

We focus on maximizing long-term ROC (Return On Collisions)

and institutionalizing ROL(Return On Luck) – Accelerating Serendipity

ROIVS

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DOWNTOWN PROJECT

$350M

$50M – Small businesses

$50M – Tech Startups

$50M – Education, Arts, Culture

$200M – Real Estate

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$50M SMALL BUSINESS

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$50M SMALL BUSINESS

Criteria

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$50M SMALL BUSINESS

CriteriaOwner Operated - Passionate

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$50M SMALL BUSINESS

CriteriaOwner Operated - PassionateHelps Promote Collisions

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$50M SMALL BUSINESS

CriteriaOwner Operated - PassionateHelps Promote CollisionsExecution Ability

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$50M SMALL BUSINESS

CriteriaOwner Operated - PassionateHelps Promote CollisionsExecution AbilitySustainable

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$50M SMALL BUSINESS

CriteriaOwner Operated - PassionateHelps Promote CollisionsExecution AbilitySustainableUnique or First or Best at Something

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$50M SMALL BUSINESS

CriteriaOwner Operated - PassionateHelps Promote CollisionsExecution AbilitySustainableUnique or First or Best at SomethingStory-worthy

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NATALIE

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NATALIE

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NATALIE

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NATALIE

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NATALIE

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NATALIE

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CHECK CASHING

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CHECK CASHING

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SARAH

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SARAH

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SARAH

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SHIPPING CONTAINERS

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SHIPPING CONTAINERS

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CONTAINER PARK

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CONTAINER PARK

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CONTAINER PARK

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CONTAINER PARK

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LVCK

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LVCK

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LVCK

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MEDICAL CLINIC

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$50M TECH STARTUPS

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$50M TECH STARTUPS

https://twitter.com/VegasKramer/status/330833896574951424/photo/1

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$50M TECH STARTUPS

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PROJECT 100

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PROJECT 100

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COWORKING

https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40

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COWORKING

https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=5196bb0f498eb4bdee4082f1

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LEARNING VILLAGE

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LEARNING VILLAGE

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LEARNING VILLAGE

https://foursquare.com/v/learning-village/51c4ebf5454a6e38af8a9e85/photos?openPhotoId=51e08991498efac3d12b7387

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http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7-VVqSMlA#vPAm4TwFWc3kw_lM9NJzfQ

GOLD SPIKE (FORMER CASINO)

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http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7-VVqSMlA#uSzsFfdBhPok_sfEpJk-7Q

GOLD SPIKE (FORMER CASINO)

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GOLD SPIKE COWORKING LOUNGE

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https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=51f18e5d498eb74dd6fc3edf

GOLD SPIKE COWORKING LOUNGE

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https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=52099aef11d226362f7930d9

GOLD SPIKE COWORKING LOUNGE

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GOLD SPIKE COWORKING LOUNGE

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CITY AS A STARTUP

http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

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CITY AS A STARTUP

http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg

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CITY AS A STARTUP

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$50M EDUCATION, ARTS, CULTURE

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

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$50M EDUCATION, ARTS, CULTURE

http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

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$50M EDUCATION, ARTS, CULTURE

http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f9d9bd7c08c7d0f6599bb3328710e01e7b

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$50M EDUCATION, ARTS, CULTURE

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$50M EDUCATION, ARTS, CULTURE

http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

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$50M EDUCATION, ARTS, CULTURE

http://mikerossart.net/images/mikeross_enter.jpg

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$50M EDUCATION, ARTS, CULTURE

http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

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LIFE IS BEAUTIFUL

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LIFE IS BEAUTIFUL

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LIFE IS BEAUTIFUL

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LIFE IS BEAUTIFUL

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LIFE IS BEAUTIFUL

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$200M REAL ESTATE

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Productivity and innovation per resident increases by 15%

(But not true for companies)

Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation

WHEN CITIES DOUBLE IN SIZE

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1. Residential density of 100 residents/acre

2. Street-level activity for residents to collide

3. Culture of openness, collaboration, creativity, and optimism

3 INGREDIENTS FOR SERENDIPITY

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Maximize serendipitous interactions

Density in the office

Density in the city

Collisions vs. convenience

HOW TO ACCELERATE LEARNING & INNOVATION

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LAS VEGAS CITY HALL

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

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DIVERSITY + DENSITY

1. Zappos employees2. Tech Startup Community3. Small Business Community4. Fashion Community5. Art and Music Communities6. Other Passion Communities7. Local Residents

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OUR SECRET WEAPON

http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg

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LEARNINGS FROM TED, SUMMIT SERIES, SXSW,

BIF…Curated ContentSerendipityLearningConnectionsCommunity

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DOWNTOWN VEGAS EVERY DAY

Curated ContentSerendipityLearningConnectionsCommunity

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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INSPIRE THEATER

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INSPIRE THEATER

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INSPIRE THEATER

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INSPIRE THEATER

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INSPIRE THEATER

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INSPIRE THEATER

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INSPIRE THEATER

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INSPIRE THEATER

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DOWNTOWN VEGAS MONTHLY CADENCE

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Week 1 – First Friday Week

DOWNTOWN VEGAS MONTHLY CADENCE

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Week 1 – First Friday WeekWeek 2 – Tech Week

DOWNTOWN VEGAS MONTHLY CADENCE

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Week 1 – First Friday WeekWeek 2 – Tech WeekWeek 3 – Fashion Week

DOWNTOWN VEGAS MONTHLY CADENCE

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Week 1 – First Friday WeekWeek 2 – Tech WeekWeek 3 – Fashion WeekWeek 4 – Catalyst Week

DOWNTOWN VEGAS MONTHLY CADENCE

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FASHION INCUBATORSTITCH FACTORY

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FASHION INCUBATORSTITCH FACTORY

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What is the value of a resident that is out and about in the neighborhood?

RETURN ON COLLISIONSROC

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What is the value of a resident that is out and about in the neighborhood?

3-4 hours/day

RETURN ON COLLISIONSROC

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What is the value of a resident that is out and about in the neighborhood?

3-4 hours/dayx 7 days/week

RETURN ON COLLISIONSROC

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What is the value of a resident that is out and about in the neighborhood?

3-4 hours/dayx 7 days/week

x 40 weeks/year

RETURN ON COLLISIONSROC

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What is the value of a resident that is out and about in the neighborhood?

3-4 hours/dayx 7 days/week

x 40 weeks/year= 1000 “collisionable” hours/year

RETURN ON COLLISIONSROC

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JAKE – FLINT & TINDER

http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It-b.jpg

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JAKE – FLINT & TINDER

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What is the value of a purposeful visitor that contributes to community?

RETURN ON COLLISIONSROC

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What is the value of a purposeful visitor that contributes to community?

12 hours/day

RETURN ON COLLISIONSROC

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What is the value of a purposeful visitor that contributes to community?

12 hours/dayx 7 days/week

RETURN ON COLLISIONSROC

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What is the value of a purposeful visitor that contributes to community?

12 hours/dayx 7 days/week

x 12 weeks/year

RETURN ON COLLISIONSROC

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What is the value of a purposeful visitor that contributes to community?

12 hours/dayx 7 days/week

x 12 weeks/year= 1000 “collisionable” hours/year

RETURN ON COLLISIONSROC

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RETURN ON COLLISIONSROC

“SUBSCRIBE”

TO DTLV

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1. 100 residents per acre

2. Street-level activity for residents to collide

3. Culture of openness, collaboration, creativity, and optimism

RETURN ON COLLISIONSROC

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1. 100 residents per acre

2. Street-level activity for residents to collide

3. Culture of openness, collaboration, creativity, and optimism

RETURN ON COLLISIONSROC

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100,000

RETURN ON COLLISIONSROC

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100,000 “collisionable”

RETURN ON COLLISIONSROC

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100,000 “collisionable” community

RETURN ON COLLISIONSROC

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100,000 “collisionable” community hours

RETURN ON COLLISIONSROC

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100,000 “collisionable” community hours per

RETURN ON COLLISIONSROC

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100,000 “collisionable” community hours per acre

RETURN ON COLLISIONSROC

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100,000 “collisionable” community hours per acre per

RETURN ON COLLISIONSROC

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100,000 “collisionable” community hours per acre per year

RETURN ON COLLISIONSROC

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100,000 “collisionable” community hours per acre per year

RETURN ON COLLISIONSROC

2.3 COLLISIONABLE HOURS

PER SQUARE FOOTPER YEAR

Page 164: Personal Care Products Council - Zappos - Downtown Project - 2.23.14

Accelerate:1. Collisions2. Co-Learning3. Connectedness

And everything else will fall into place…

(productivity, innovation, growth, happiness)

What will people say about downtown?

THE BIG BET

3 GUIDING PRINCIPLES

Page 165: Personal Care Products Council - Zappos - Downtown Project - 2.23.14
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ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN

PROJECT

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50% OF HUMANS LIVE IN CITIES

https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

Page 168: Personal Care Products Council - Zappos - Downtown Project - 2.23.14

75% WILL LIVE IN CITIES IN OUR LIFETIME

https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

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THE 4 MINUTE MILE

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THE 4 MINUTE MILE

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MORE INFO

For a copy of this presentation:[email protected]

For more information:www.downtownproject.com

Page 172: Personal Care Products Council - Zappos - Downtown Project - 2.23.14

A GREAT

BRAND

is a story that never stops unfolding.

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is a story that never stops unfolding.

A GREAT

BRANDCOMPANY

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A GREAT

BRANDCOMPANY

CITY

is a story that never stops unfolding.

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A GREAT

BRANDCOMPANY

CITYCOMMUNITY

is a story that never stops unfolding.

Page 176: Personal Care Products Council - Zappos - Downtown Project - 2.23.14

MORE INFO

For a copy of this presentation:[email protected]

For more information:www.downtownproject.com