Personal Branding Spring 2012
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Transcript of Personal Branding Spring 2012
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Personal Branding by Jennifer Okpala & Jodie Joseph
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“Everyone needs to find their unique value contribution that makes them stand out in whatever their field of employment. Average is over.” -Thomas Friedman
Food for Thought
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What is Personal Branding?Making your name and your career your
IDENTITYOnline and offline presence
Blog, ePortfolio, business cards, resume, email, social networks, professional appearance, voicemail
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The Point of Personal BrandingGetting your name out there
Your experience that you want others to know about
Using technology to your advantageQR codes, business card readers
Staying relevant-using industry keywords & buzzwords
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Wordpress!Shoshannagoldin.com/wordpress
Professional Blog-CV, Resume, ePortfolio
CollegeInfoGeek.com
Ultimate Guide to Building a Personal Website
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80% of employers use social networks for background checks
71% of employers monitor employee social network use
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Ask YourselfWhat do you want to be known for when you are not in the
room?What are you the “go-to” for?What is your slogan?Capture what makes you unique in ≤ 15 words
***Does this new statement grab you? If not, keep working at it!
(activity)
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Drawing the Line Be visible and confident
Don’t be shy
but…
Balance self promotion and value contribution
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ePortfolioGoogle ePortfolio on the NCSU site and see the CALS builder
Have a URL to link to your resume and LinkedIn
Select top 3 skills and provide evidence of each skill
Upload proof that you have each skill, pictures, work samples etc.
http://create-an-eportfolio-using-blogger.blogspot.com/
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Google AlertSet Google Alerts for:
Your NameTopics you are interested inCompanies/organizations you’d like to work forGood for: interviews, field knowledge
http://www.google.com/alerts
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Flip Eval OverDescribe two things that you can do to establish your Personal Brand.
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Activity
If I GOOGLE
Your Name,
What Will I Find?