Personal branding, social media and pretty pictures
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16th April ’09
Personal branding, social media and pretty picturesJure Čuhalev
Thursday, April 16, 2009
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blog
twitterlinkedin
social media
citizen journalism
feeds
streams
friends
identity
earned media
wiki
shared
Thursday, April 16, 2009
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Thursday, April 16, 2009
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What’s Twitter
Teaching a class about Twitter
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Some typical Tweets
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Story time
Thursday, April 16, 2009
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It’s about conversations
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More conversations
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How to Twitter
✤ 140 characters
✤ To mention someone, use @username
✤ Listening to a presention by @klemenrobnik on how @kiberpipa video team works.
✤ You can @reply people:
✤ @klemenrobnik: so here’s my question..
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Twitter conventions
✤ You can ‘re-tweet’ someone:
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#hash tags
✤ How do make concepts and words more prominent?
✤ You can use #hash tags to define the content.
✤ Listening to a talk by @klemenrobnik at #bclj
✤ #bclj - BarCamp Ljubljana
✤ Anything can be a hash tag. No need to register them.
✤ Yawning at #school while listening to #statistics #spss #fdv
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You can #search #hashtags
search.twitter.com
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#amazonfail
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Lots of usage
✤ earthquakes, fires and other natural disasters
✤ fight censorship and military coups
✤ track other conference atteendees
✤ breaking news of all sorts and things that people care about
9,3M US in March ’09~20 M worldwide
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Fun
✤ .. but how can I use this to my advantage?
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http://darmano.typepad.com/logic_emotion/Thursday, April 16, 2009
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http://darmano.typepad.com/logic_emotion/Thursday, April 16, 2009
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http://darmano.typepad.com/logic_emotion/Thursday, April 16, 2009
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Networks and Word of Mouth
Thursday, April 16, 2009
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Brands have to listen
✤ Each unhappy customer has a big voice suddenly
✤ Things change :-)
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Engage and respond
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Big brands on Twitter
Thursday, April 16, 2009
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Something useful..
✤ .. startup perspective
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Monitor your brand
✤ You can’t control it. You can just steer it a bit. Maybe add your POV.
✤ Basic monitoring tools
✤ search.twitter.com or dedicated client
✤ Google Alerts
✤ Analytics tools
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Google Alerts
✤ http://www.google.com/alerts/Thursday, April 16, 2009
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✤ Can we use this to skyrocket a new business?
Thursday, April 16, 2009
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Kogi BBQ
Thursday, April 16, 2009
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✤ .. what about personal brands?
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✤ Personal/professional blog
✤ Sensible Facebook profile
✤ Good LinkedIn profile
✤ Be very Googlable
✤ Twitter and professional social networks a plus
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Thursday, April 16, 2009
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Thursday, April 16, 2009
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Thursday, April 16, 2009
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Thursday, April 16, 2009
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Thursday, April 16, 2009
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✤ Tools are cheap or free:
✤ blogger.com / wordpress.com
✤ Flickr
✤ Facebook / Linkedin
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8 $/ year
Thursday, April 16, 2009
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✤ Moo.com cards
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✤ How to pitch yourself
Thursday, April 16, 2009
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http://www.flickr.com/photos/skatey/3126002544/
http://www.flickr.com/photos/ekai/3015675425/
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http://www.flickr.com/photos/markos/3205229997/http://www.flickr.com/photos/markos/3205230329/http://www.flickr.com/photos/markos/3206074478/
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✤ illusion of privacy?
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StumbleSafely
Thursday, April 16, 2009
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Libraries used (both python based)
graphication :: http://www.aeracode.org/projects/graphication/
networkx :: http://networkx.lanl.gov/
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jurecuhalev.com
@gandalfar
Thursday, April 16, 2009