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3 tips for planning a

Personal Branding Photoshoot

www.elnazshokrollahi.com

3 tips for planning a Personal Branding Photo shoot

I. Set Your Intention

What vibe are you going for? Is it going to be editorial, fun, professional,casual?

How do you want to use these photos to grow your business? What is yourpurpose for the shoot? The good news is, that the opportunities are endlessfor branding photos - for example: showcasing your products, brandawareness, educating your audience etc. Make sure you choose the onewhat aligns with your brand story.

Do you have any image requirements? Do you need photos for socialmedia, guest features or blogs? Or do you need photos for your website?Do you need to leave any empty space for text? Is it going to be vertical orhorizontal? 

II. Be sure your photographer knows your intention & brand story

Make sure that you and your photographer are on the same page and sohe/she knows your brand story! It is very important, as you are going to usethese photos to connect with your customers, and to grow your business.So, no matter what type of photographer you choose (portrait, lifestyle,branding), make sure they know your intention!

III. Keep everything 'on-brand'

Choose locations, outfits, etc that are in alignment with your brand!Incorporate equipment what tell a story about you, and you only! Do youlove nature? Choose a beautiful place outdoors instead of an office. Do youlove pets? Get your little cat involved on the photos, just like my client(name here) (see here).Also, create a Pinterest Board to keep you on track! Having a vision board iskey.

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PERSONAL BRANDING PHOTOGRAPHY CHECKLIST

Headshots

A quality photo of you smiling at the camera. Smile! Smile! Smile! Take somephotos of just your face, half body and full body too, for more variety.

Inspiration

Get some ideas, inspiration by collecting photos of what interests and inspiresyou. (E.g. from magazines, blogs, etc.)

Lifestyle

Do whatever makes you feel most comfortable. Show your real personality bysmiling, doing things what you like to do in everyday life. (reading a book,taking long walks in a park, playing on piano, etc) Be yourself!

Creative Process

Show your audience how do you get your work done! This can be photos ofyou sitting in front of your computer, organising materials, having a phone calletc.

Tools of your trade

What are you working with, what are your must-need supplies? Make upbrushes, planner, computer, your gardening equipment?

Products

What are you selling? Show your products to your audience! Artwork, floral,prints, etc. Or are you offering a service? Get pictures about your happyclients!

Uniqueness

What makes you different and interesting? Do you have a hidden talent?Show your uniqueness to the world!

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Thank you for downloading this checklist! I hope it helps

you to kick start your business and keep you on track with

your marketing efforts!

Are you ready to start confidently showing up online and

sharing your message with the world?

Let's connect on Instagram!

@ellieshokrollahi_photography