Personal Branding: How to Build Your Personal Brand
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Personal Brand Factor Pam Moore CEO / Founder Marketing Nutz Social ZoomFactor Social Zoom Factor #GetRealChat #SocialZoomFactor @PamMktgNut
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Transcript of Personal Branding: How to Build Your Personal Brand
Personal Brand Factor
Pam MooreCEO / FounderMarketing NutzSocial Zoom Factor
Social Zoom Factor #GetRealChat#SocialZoomFactor@PamMktgNut
10 Reasons You Need Personal Brandhttp://www.socialzoomfactor.com/personalbrand
Embrace the
JOURNEY!
newsno longerbreaks!
It
tweets!
• 66% users get news on site • 62% find news by chance • 38% actively seek news • 44% total U.S. Population gets news on Facebook!
• 1.09 Billion daily active users • 989 million mobile daily active users
• 1.65 billion monthly active users
YOUare the media
People don’t just buy things, they join things
These brands differentiate based on their brand.
They use simplicity, value, trust, emotion and human
connection.
But they are brands, not people, right?
Digital and social body language…. Your actions speak louder than your words
YOU are your brand
Embrace OPCs Other people’s community & content
Got Personal Branding Strategy?
You have a personal brand regardless if you’ve
consciously designed or thought about it or not.
Stop the excuses • You are not too busy• You don’t have to be a: –Writer– Programmer –Brand or social guru –Rock star
Personal branding goals
• Thought leadership • Establish brand • Grow and enhance brand• Support employer brand • Enhance career • Future employment opportunities
• Ignite OPCs
My Brand is…• What I say• What I do• What I think• What I tweet• What I post on Facebook• What I Instagram• What I Pin• What I snap on Snapchat• What I write in email• What I share• How I respond• How I interact on & offline!• How I drive!
• ME!
Your brand is perceptions• What people say behind your back
• What people say when you leave a room
• What people post on a review site or social network
• What people think about you
• Words people use to describe you
Know the difference
Authenticity vs transparency
Take charge of your brand
DO NOT let emotions drive it
Not just image
Sustainability matters
Tell Your Story • It’s not only about you• Engage others • Share your journey• Be patient
People don’t buy what you do, but WHY you do it!
It’s in our DNA to find people with the same beliefs.
Who are YOU?
• Who are you? • What do you stand for? • What value do you offer?• Who do you offer value for?• What is your differentiator?• What do you need to learn? • What are your strengths? • What are your weaknesses?• What’s your OPCs?
• WHO are you talking to?
• WHAT do they need?
• WHEN will they engage with you?
• HOW can you help?
• WHERE do they want to talk?
• WHY should they care? Why should you invest?
Where to start 1. Plan: Goals + Objectives 2. Vision/ Mission 3. Persona 4. Name (consistent, easy to remember) 5. Social Profiles 6. Domain 7. Message House (bio, description, vision)8. Technology (hosting, measure etc.)9. Content Strategy
You must…• Pick a name (consistent, easy & memorable)• Build your persona (create once, use many) • Secure & leverage top networks – Facebook – LinkedIn – Twitter– Snapchat– Google+– YouTube– Instagram– Tumblr– Flickr – Domain
Blog • Home base • Stays with you always • Tell stories• Thought leadership • Integrated platform for social presence
• Ignite OPCs via syndication & guest blogging
Blogging: Tell your story• Medium • Tumblr• Wordpress self hosted• Hosting: Hostgator• Themes: StudioPress, ThemeForest• KISS
Facebook most active -‐70% engage on site daily-‐45% several times a day
Instagram – 49%
Twitter 36%
Pinterest 17%
LinkedIn 13%
Facebook is home base for many people
Facebook• Build your brand • Storytelling • Live video• Build your network • Establish community• Embrace evangelists • Share content • Grow blog readership• Thought leadership • OPC
LinkedIn • More than job seeking / recruiting• Build your brand• Build your network • Establish community• Publish content • Grow blog readership• Thought leadership • Achieve business goals • OPC baby!
Twitter• Ignite your network • Find relevant content • Become a curation machine • Leverage & setup tribes • Thought leadership• Blog readership • Use tools to grow following (Manage Flitter)
Instagram• Tell stories• Humanize your brand • Connect dots with corporate / employer
• Connect with other humans
• Integrate with other networks
Video Live Streaming & Mobile Broadcasting• Facebook Live • Periscope • UstreamYouTube Live
• Behind the scenes • Exclusive content • Q&A • Up close and persona • Broadcast events, launches, news
Meaningful Journey • Don’t focus on follower counts… focus on heart counts
• Look at metrics that help you understand if people are believing you and if they believe the same.
• Start with a seed.
Personal Brand Zoom Kit: http://www.themarketingnutz.com/personalbrandzoom
10 Reasons You Need Personal Brandhttp://www.socialzoomfactor.com/personalbrand
Questions? Pam MooreCEO / Founder Marketing Nutz@pammktgnutBlog: www.pammarketingnut.com
Agency: www.themarketingnutz.com
Podcast: www.socialzoomfactor.com
Maslow’s hierarchy of needsMorality,creativity,
spontaneity, problem solving, lack of prejudice,
acceptance of facts
Self-esteem, confidence, achievement, respect of others, respect by others
Friendship, family, sexual intimacy
Security of body, employment, resources, morality, family, health, property
Breathing, food, water, sleep, homostasis, excretionphysiological
safety
belonging
esteem
self-actualization
Hierarchy of social community inspiration
self-‐actualization
esteem
belonging
safety
physiological
achieve
connect
inspire
The RIGHT people will find you if you are authentic in what you
believe.
Communities Create Markets
Opportunity Harvest
Free member
Paid member
Loyal evangelist
Community Zone Customer Zone
$$
