Personal branding for work force ready simplified
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Introduction to Personal BrandingPresented by:
Kaitlin Luna, M.Ed. | Career Counselor
University of Colorado Denver | Career Center
Dreaming. Believing. Achieving
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It’s About You, Not Your Job
“Tennis doesn’t define me,” she states defiantly “My parents taught me to be really well-rounded and to be more than just an athlete,”.
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Your Brand 2.0
Overview:
1. Discover
2. Create
3. Communicate
4. Maintain
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Personal Branding DefinedProcess of differentiating ones self from others and
articulating your unique value proposition (personal or
professional), and then leveraging it across platforms
with a consistent message and image.
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Discover Your Personal BrandPersonal Branding consists of three elements: Value Proposition: What do you stand for? Differentiation: What makes you stand out? Marketability: What makes you compelling?
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Personal Brand – YOU!
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5 Steps to Discover Your Personal Brand
1. Review your background
2. Take an Assessment
3. Evaluate
4. Inquire about you
5. Visit the Career Center
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Creating Your Brand?NetworkResearchBusiness CardRésumé, Cover Letter, References Online Presence
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Communicating your Brand?1. Clean up your Facebook account
2. Get on professional sites
3. Get involved
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Communicating your Brand? Follow Engage Connect
Boils down to – Building relationships/Networking
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Maintaining Your Brand Develop a social media strategy Be consistent on image throughout all your online platforms
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Next Steps
1. Gather and monitor
2. Organize
3. Distribute
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Conclusion You are a brand You are in charge or your brand There is no single path to success There is no one right way to create the brand called
You
Except this: Start today. Or else!
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Questions:
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Visit the Career Center! In Person: Tivoli Student Union (Room 267) By Phone: 303-556-2250Email: [email protected]: www.ucdenver.edu/careercenterQuick Tip Hours: Monday & Thursday11:00 – 1:00 3:00 – 5:00 Follow Us…