PERSONAL BRANDING FOR WOMEN

PERSONAL BRANDING

Carole LamarqueMOVIE:THESKYISTHELIMIT

THERE ARE TOO MANY WOMEN WORRYING ABOUT THEMSELVES.

TODAY WE SEE WOMENrunning for president

taking a brave stands on the refugee issue

leading multi billion dollar companies

breaking world records

making world changing impact

WITH SO MANY WOMEN DOING GREAT THINGS YOU WOULD THINK COMPANIES COULD FIND SOMETHING TO TALK ABOUT OTHER THAN YOUR WEAKNESSES.

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WHY DO SO MANY THINK THAT TO EMPOWER WOMEN THEY NEED TO FOCUS ON THEIR VULNERABILITIES? THIS IS A TREND THAT NEEDS TO END!

IT IS TIME FOR WOMEN TO STOP TRYING TO ‘FIX’ WOMEN … AND INSTEAD GET BEHIND THEIR PROGRESS & STRENGTHS.

PROGRESS IS HAPPENING

OVER 50% OF MANAGERS ARE WOMEN THESE DAYS.Rise of women ted talk

IN CHINA, PRIVATE ENTREPRENEURSHIP IS RISING

WITH WOMEN, FASTER THAN MEN.Rise of women ted talk



IN 1998 ONLY 2 WOMEN WERE CEO’S OF FORTUNE 500 COMPANIES, IN 2015 THAT NUMBER HAS RISEN TO 27 CEO’S. Fortune magazine, sept 15, 2015

“FEMALE FOUNDERS ON UPWARD TREND ... IN 2009, 9.5%

STARTUPS HAD AT LEAST ONE WOMAN FOUNDER. BY 2014 THAT

RATE HAS DOUBLED TO 18%” TechCrunch, may 2015



BELGIAN LAW PRESCRIBES THAT BY 2017 EVERY STOCK MARKET LISTED COMPANY MUST HAVE A BOARD THAT CONSISTS OF AT LEAST 1/3 WOMEN

“WOMEN RATED BETTER THAN MEN ON 12 OUT OF 16

LEADERSHIP COMPETENCIES...NYTIMES


WOMEN ARE IMPORTANT TO THE HEALTH, THE ECONOMIC SUCCESS AND THE SOCIAL STABILITY OF THE WORLD AT LARGE

WHAT CAN A PERSONAL BRAND

DO FOR YOUAND WHAT’S THE BEST WAY TO START BUILDING ONE?

SHOW:MADMEN

Here’s the thing… Personal Brand.

Those words imply that people need to adopt identities that are artificial and plastic and packaged.

When what actually works is

Authenticity

BIO:ADAMDRIVER

One of the fabulous things I’ve enjoyed about my career is collaborating with so many different leaders.

And without exception the successful ones have always been comfortable in their own skin.

RESILIENCEthe ability to hang in there when things are difficult is critical in a career, and if you’re spending every hour of the day pretending to be someone you’re not,

you’ll be exhausted and won’t have the energy needed to face your real work.

On the flip side, if you’re genuinely excited about what you’re doing, and have that light in your eyes,

it will attract other people to you, and motivate them.

HOW DOES THE RECOMMENDATION TO

“BE YOURSELF” HOLD TRUE IF YOU’RE NOT CERTAIN YOU’LL BE EFFECTIVE?

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Expressing a point of view is always legitimate, and if you’re doing it because you’re genuinely passionate about a topic, I don’t think anyone will have a problem with that.

HOW WOULD YOU ADVISE PEOPLE WHO ARE NERVOUS ABOUT PUTTING THEMSELVES OUT THERE AND MAKING MISTAKES?

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“Carole, what do you think they’re going to do to you? Take away your children?”

Regardless of the situation, if you’re really valuable and you do a great job, you’re not going to get killed. Take a chance. Just speak your mind.

There’s no bad outcome.

DOES A PERSONAL BRAND HAVE TO CHANGE AS YOU BECOME MORE SENIOR?

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There’s a common misperception that you have to take on a new persona when you enter the leadership ranks: to become more restrained, intellectual, cerebral.

Whatever humility or generosity or warmth made me successful early in my career, I tried to keep when I evolved and become senior executive and entrepreneur.

YOUR PERSONAL BRAND NEEDS TO BE …

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YOUR PERSONAL BRAND NEEDS TO BE

Compelling to your audience

Well-knownAuthentic Consistent

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UNDERSTAND TRIGGERSWeak brands focus solely on intellectual arguments. Strong brands tap into emotions the subject you need to master is psychology.

Become a student of it

SO WHAT DO YOU NEED TO DO TO MAKE IT HAPPEN? HERE ARE SOME IDEAS.

WHAT IS PERSONAL BRANDING?TELLS YOUR AUDIENCE 3 THINGS• Who you are.

• What you do.

• What makes you different; or how you create value for others.

INCREASED CREDIBILITY

WHY IT’S IMPORTANT.MORE OF THE RIGHT KIND OF CLIENTS

INCREASED EARNING POTENTIAL

CONSISTENT FLOW OF BUSINESS

DRAWS BENEFICIAL PEOPLE

“TOP-OF-MIND” STATUS

LEADERSHIP ROLE

ADDED PERCEIVED VALUE

ASSOCIATION WITH A TREND

ENHANCED PRESTIGE

HOW DO YOU USE IT

TO INTRODUCE YOURSELF VERBALLY, VISUALLY, AND IN WRITING.

TO CREATE AN AURA ABOUT WHAT YOU DO AND HOW YOU DO IT.

TO DEMONSTRATE TO OTHERS ABOUT YOUR BELIEFS, VALUES, AND ABILITIES.

TO CHANGE/CLARIFY/CREATE PERCEPTIONS.

TO INFLUENCE

1 2 3 4 5

Rethink the way you view your career.Ask yourself: What do I do that brings value? What I am most proud of?

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AuthenticityAnything other than the real you won’t do. Discover exactly what makes you fascinating. Build your brand on your true strengths.

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Reassess your loyalties.Put loyalty to yourself first. Then be loyal to your team, your project, your customers, and your company.

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Make yourself visible.Build your profile internally and externally. Ways to do this includes networking, signing up for high-profile projects, showcasing your skills in presentations or workshops, writing for internal or external publications, volunteering for committees or panel discussions at a conference.

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Be consistent.Ensure that your message is consistent. If it is erratic, it will undermine your efforts.

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Balance substance with style.Don’t forget that the way you do things is often as important as what you do. Do you look the part?

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Build and manage your marketing network.Your friends, colleagues, clients and customers are an important marketing vehicle for your brand. What is said about you will determine the value of your brand.

KATHRINESWITZER

Seek feedbackIt’s critical to keep checking the value of your brand. This can be done by formal methods such as 360 feedback or informally, by asking people around you for feedback.

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ReassessKeep checking what motivates you. What’s your personal definition of success? Write yourself a personal statement

about why you work and check it regularly.

MOVIE:DOUBLEINDEMNITY

OF PEOPLE ONLY LOOK AT THE FIRST PAGE OF GOOGLE RESULTS

94%

NAMES ARE SEARCHED IN GOOGLE EVERY DAY

1 BILLION

WAYS TO BUILD YOUR PERSONAL BRAND

10

1. DEFINE YOUR BRAND

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BRANDING IS ABOUT YOU• A strong personal brand is not about

how long you’ve been building it, but how well you’ve been doing it.

Like a great pair of shoes, it must:• Make you feel powerful and happy• Fit• Feel good• Tell a story

YOUR CHECKLISTo Missiono Elevator Pitcho Niche Marketo Competitiono Profiles (social and other)o Content Strategyo Graphics Brand o Personalityo Tagline

GRAPHIC DESIGNEverything you create should be presented with class and continuity. Develop a tasty logo, color palette and design standards that reflect well on your brand

See:www.duvalunionconsulting.com

WHY EMPLOYERS SHOULD CAREStrong personal brands add value to corporate brands!

EMPLOYER

PUBLICITY & VISIBILITY

BUILD ORGANIZATIONAL CREDIBILITY

INCREASED ENGAGEMENT LEVELS

EXPANDS INFLUENCE

HUMAN CONNECTION TO THE ORGANIZATION

HALO EFFECT

2. HAVE A SPECIALTY

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2. HAVE A SPECIALTYSpecializing in a skill that is relevant to your field and being vocal about that! will help you stand out in the crowd. Companies call this a point of differentiation.

Consider how your brand (in this case, you) is different from everyone else “on the market”. Why should people choose you over everyone else?

3. WRITE YOUR BIO

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3. WRITE YOUR BIOCarole LamarqueFounding Partner, Duval Union Consulting

- Go-to-Market expert with a long track record in opening new, disruptive markets (Telenet Yelo), target new segments, launching innovations and new technologies (Energy/Electrabel, Telecom/Belgacom, Retail/Zalando), sharing knowledge with her clients.

- Strategic Marketing expert with Digital media at the center of the Integrated Marketing Plan, with Influencer Marketing as a key success factor for new and installed markets.

- We sharpen and transform your marketing plans, implement new trends and create your unfair advantage. We think and strive like business owners, so we are commited to results.

- Proudly part of the VRT Expert Data base and StraffeM communityLinkedIn : https://www.linkedin.com/in/carolelamarqueTwitter : https://twitter.com/caroberry

TAGLINEThink of it like a signature. It should be sticky,

meaning stating it unexpectedly so it’s memorable.

Marketing pro with an eye for Innovation. – Carole Lamarque

I help people to transform their businesses, their careers, and their lives. – John Purkiss

“I’m Robin Fisher Roffer… I reinvent brands and reignite professionals.”

I help people to clear their head trash and find their mojo. And, once they’ve found their mojo I help them to set it on fire! – Alexia Leachman

KEYWORDSWhen surfers go a-Googling, which words will lead them to you? Build a short list of the most relevant keywords and use them often


4. CREATE A BLOG OR PERSONAL WEBSITE

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BLOGAn insightful website is the engine of your personal brand. Your blog is the fuel. You need to start a blog, and once you do, there’s no stopping


4. CREATE A BLOG OR PERSONAL WEBSITE


5. USE LINKEDIN

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REGULAR POSTSLinks generate about 50 % more clicks on your content. It makes users curious and works rewarding.

• Don’t make them too complicated• Make it relevant

A strong visual says more than 1000 words ever will, dare to say less and show more. It eventually generates 98 % more reactions.

Moving visuals can boost your amount of shares with 75 %. It works more appealing than a textual post, if relevant of course.

• Don’t show “movies”, show “trailers”

6. BUILD YOUR COMMUNICATION SKILLS

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6. BUILD YOUR COMMUNICATION SKILLS

9. SAY NO

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9. SAY NONow that you have your personal brand in place, protect it. Say no to opportunities, projects, freelance work, or social media posts that are not aligned with your brand.

10. DO GOOD WORK & LIVE YOUR VALUES

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10. DO GOOD WORK & LIVE YOUR VALUESYour work and actions speak volumes about your personal brand and you, as an individual. You can say you hold certain values, but your actions, your experience, and your words have to embody them.

5 QUESTIONSQUESTION #1 : What are your goals?

QUESTION #2 :What do you value?

QUESTION #3 :What are you passionate about?

QUESTION #4 :What motivates you?

QUESTION #5 :What makes you remarkable?

5 STEPSSTEP #1 : Take Inventory

STEP #2 :Develop a (Brand) Plan

STEP #3 :Craft Your Identity

STEP #4 :Choose the Right Tools & Channels

STEP #5 :Measure & Repeat

5 RULESRULE #1 : Be Diligent

RULE #2 :Be Consistent

RULE #3 :Be Relevant

RULE #4 :Be Interesting

RULE #5 :Be Yourself

WOMEN NEED TO UNDERSTAND THE IMPORTANCE OF WORKINGIN TEAM. WOMEN NEED TO HELP EACH OTHER.

WOMEN CAN’T AFFORD TO BE THE LAST TO GRASP THIS

IT’S KIND OF COOL TO BE A WOMAN THESE DAYS.

“2016 WILL BE THE YEAR IN WHICH THE FORCES OF ENTREPRENEURIALISM AND WOMENISM CONVERGE.

DON’T PREY ON YOUR WEAKNESSES

KNOW WE ARE NOT A SPECIAL INTEREST GROUP

AND NEVER, EVER FEEL SORRY FOR YOURSELF

CELEBRATE WHAT YOU HAVE ACHIEVED

HIGHTLIGHT THE STRENGTHS OF OTHER EVERYDAY LADY’S

TRY TO WORK AS A TEAM

CAROLE [email protected]+32 478 33 7000

@caroberry

FOLLOW ME ON TWITTER

MOVIE:THEBANDWAGON

PERSONAL BRANDING FOR WOMEN

Marketing

Transcript of PERSONAL BRANDING FOR WOMEN