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Personal Branding for Geeks
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Transcript of Personal Branding for Geeks
Personal Branding for Geeks@tburgess57 http://bit.ly/brandingforgeeks
Introduction
Personal Branding For Geeks
Todd Burgess
Todd Burgess [email protected]
Prepared for:Toronto Java User Group
Personal Branding for Geeks@tburgess57 http://bit.ly/brandingforgeeks
What is a Personal Brand
Your personal brand is what you are known for
What can you provide
Personal Branding for Geeks@tburgess57 http://bit.ly/brandingforgeeks
Why Should a Geek Care?
Help you to find a new job
Build your own company
Give back to the community
Advance your career
Personal Branding for Geeks@tburgess57 http://bit.ly/brandingforgeeks
Where are we Building a Social Brand
Social Media
Blogs
Websites
Open Source Projects
Personal Branding for Geeks@tburgess57 http://bit.ly/brandingforgeeks
Hacking a Brand
Building a Personal Brand is like hacking
What can you do that will get you noticed in a crowd doing the same
Personal Branding for Geeks@tburgess57 http://bit.ly/brandingforgeeks
Five Things to Build a Brand
Five best practises you can do now to build your brand
Personal Branding for Geeks@tburgess57 http://bit.ly/brandingforgeeks
Best Practise #1
It's not what you are doing for yourself it is what you are doing for others
Personal Branding for Geeks@tburgess57 http://bit.ly/brandingforgeeks
What Does It Mean
Share
Praise
Say good things about others
Support other people
Personal Branding for Geeks@tburgess57 http://bit.ly/brandingforgeeks
Best Practise #2
If you can't create, curate
Personal Branding for Geeks@tburgess57 http://bit.ly/brandingforgeeks
What Does it Mean
Be known as the the answer person
Share stuff you find on the Internet
Personal Branding for Geeks@tburgess57 http://bit.ly/brandingforgeeks
Best Practise #3
Get your code out there and support the software community
Personal Branding for Geeks@tburgess57 http://bit.ly/brandingforgeeks
What Does it Mean
Participate in Open Source Projects
Make your own Open Source Project
Publish your code on GitHub
Personal Branding for Geeks@tburgess57 http://bit.ly/brandingforgeeks
Best Practise #4
Connect Your Social Networks and Share across Networks
Personal Branding for Geeks@tburgess57 http://bit.ly/brandingforgeeks
What Does it Mean
Cross promote your social media activities
Personal Branding for Geeks@tburgess57 http://bit.ly/brandingforgeeks
What Does it Mean
Take advantage of networks and apps ability to cross promote content
Personal Branding for Geeks@tburgess57 http://bit.ly/brandingforgeeks
Best Practise #5
Use hashtags where allowed and use them wisely
Personal Branding for Geeks@tburgess57 http://bit.ly/brandingforgeeks
Measure your Social Media
Use tools like Klout to measure your engagement and influence
A high Klout score can help find better jobs
Personal Branding for Geeks@tburgess57 http://bit.ly/brandingforgeeks
Monitor Your Klout Score on Android