Online marketing and conceptual thinking college 2 - personal branding
Personal Branding & Digital Marketing
Transcript of Personal Branding & Digital Marketing
Stand Out, Get Noticed, Get More Business and More Buzz
With Social Media
Welcome
“Those the show up, go up”
(You are going behind the curtain)
We made the List! Savviest in Social Media
Ministry Marketing Solutions, Inc. Wins the
2010 Savviest in Social Media in the StartUp
Nation Home Based-100
Ten-Year-Old Public Relations Firm
Reinvents
Delivering Online Branding, Viral
Videos, Digital Marketing, Virtual Assistance
and More to Authors, Nonprofits and
Entrepreneurs
Detroit - Reinvention. Reposition.
Rebranding. This is what Pam Perry, the
chief visionary of the 10-year-old Ministry
Marketing Solutions Inc has done.
"I want to position my clients to superstar
success - like a rock star!"
The Detroit Free Press called
her "a marketing whiz on an
almost immortal mission.
"Publishers Weekly called her a
"PR Guru."
What are the goals of this social media success session?
a) Learn what it takes to build your brand online
b) How to use amp up your traditional PR tactics in social media
c) Learn the “law of attraction” to attract clients, buyers, media and more….
d) Learn how to get more of the three “F”s*
*friends, follower & fans
First Things First
What is Public Relations?
It’s communicating with your audiences
Tell a story through the media (press, bloggers)
Announce a new book
Educate your audiences
Celebrate milestones
Hold special events
Why Do We Do It?
The purpose of marketing & branding
To Increase Awareness & Drive Sales
Awareness
Interest
Desire
Action
Follow these steps and this will = engagement which = customers
Customers = Cha-Ching /money - so you can keep doing what you love!
How do you do get started with limited technical knowledge &
minimal PR Expertise?
1.Understand your brand2. What do you want to be “known” as?3. Who do you want to attract? Your target?4. How do you want to position yourself in this target?
Public Relations 101 Tactics
Content: Spokesperson, Key messages, Website, books, articles, etc.
Announcements/Press Releases
Wire services: PRNewswire, BlackPR.com, PRweb.com, etc.
Events
Book signings, seminars, cause marketing efforts, local charity events, special receptions
Media Outreach
Local & national media: print, radio, TV & magazines
Social Media Impact on PR Practices?
The Quickest Way to Get Known
Talking WithNot At
Why Do We Use It?
Create curiosity & deliver content.
Cheap & Fast!
Social Networking is BIG business!
Building relationships – old vs. new
It’s simple
Social Media gives us new tools to share some of yourself and your business
Blogging, podcasting, streaming, tweeting…
• Develop relationships with influencers & target audience
• Build an online following of “raving fans” or a “tribe”
• Share vast expertise and knowledge – become known as an “expert”
• Be seen and be heard
Where Do You Start?
YOU – personally
are likely on
Celebrate your Fans
Join Groups
Share links
Build your Network
Your updates are fed to your contacts
Receive news from important influencers
Receive links to important events
Promote Company
Promote Events
Promote Clients
And Now, take a look at:
www.facebook.com/pamperrypr and
www.facebook.com/pamperryprpage
• Saw Facebook update from reporter writing feature story on client’s competitor. • Quickly contacted and offered additional sources; secured an interview for client
that day. • Client was prominently included in story they would have otherwise been left out of. USA Today
Other examples from MMS Email marketing campaigns:Ty Adams (700 Club & secured national book contract with Time Warner)Monique Robinson (Life Today and James Robison)Bellandra Foster (CBN News)Ken Brown (National Inquirer) Dr. Laureen Wishom (speaking gigs, blogs, mag cover and Impact TV interview)
ROI: Media Coverage
• Create a professional page and/or group
• Keep updates consistent
• Cross-post content (blog, video, URLs, etc.)
• Ask friends, partners, customers to join
• Be smart – it is not an open invitation to pitch media (read what they are writing…and get in where you fit in – they hate stalkers)
What Now?
Show Thought Leadership
Research
Build your Network
Spread your content (blog, tweets)
Notifications from contacts
Updates from group members
Profile Updates
Linkedin Groups Group members receive automatic updates = invitations to share knowledge
Linkedin Answers
New Partners, Customers
Recommendations
Networking
Responding to reporters
Linkedin for
Business
Share news
Direct feedback from contacts
• Create Linkedin account or become more active
• Complete your profile
• Use the status feature
• Join interesting/valuable groups
• Monitor updates/group updates
• Be the expert – post/respond/share in Answers
• & My favorite Part: Sync with your Outlook Email!
This a great database retriever!
What Now?
Follow
Engage
Interest
Market (but softly)
What do people really “tweet” about?
What is the value of Twitter?
Capture/share significant events as they happen
Twitter Super Stars:thought leadership - @pamperry
•listening/responding
(comcastcares)
•adding value/sharing
information
•building personal brand
Now, let’s head over to
www.twitter.com/pamperry
Jump on Immediate Opportunities
ROI: Media Coverage
• Saw@ProfNet seeking sources by noon same day. • Responded to writer • Client’s inclusion in the article later that same day
CNBCLast-Minute Gifts for Her … and for HimBy Cindy Perman
ROI: Thought Leadership
Twitter has allowed me to speak at several
conferences on Social Media. One in Puerto Rico
last year and we did 4 live events this year.
I am one of the Top 100 Tweeters in Detroit.
What Now?
Jump right in!Create profile including picture and bio
Gather your followersStart following us – we will follow you back! @pamperryCheck out who your followers are followingSearch by keyword (www.search.twitter.com) research!
Before following, read user’s streams to determine:If they are activeValue of their content
Just tweet!
Address people in your posts to start relationships - @ DM & RT them
Ask questions/answer questions
Connect it to your facebook or put “tweets” on your blog
Be patient – 3 month rule
Follow proper Twitter Netiquette (no spam)
What Now?
Top 5 reasons others might not follow you – it’s nothing personal
1. You don’t have a bio or picture
2. You don’t have any updates
3. You have a lot of updates but are just talking to yourself
4. You are following 2000 people and only 50 are following you
5. All talk; no conversation
This is where it all starts – the blog is your springboard to branding online….
You must: write, comment, engage, learn & share!
www.pamperrypr.com/blog
How to find blogs?
Search Sites for Finding Blogs appropriate to comment on
Search Key words
Google Blogs www.blogsearch.google.com
Twitter and Facebook (networked blogs)
Why comment on blogs?
Develop relationships with influencers and communities within your industry
Become a trusted, credible source of information
Shares your vast expertise and knowledge
Develop relationships with influencers
See and Be Seen (backlinks are googley)
Conversation Do’s & Don’ts
Do• Be honest, transparent and authentic• Provide ideas & advice around subjects you are knowledgeable about• Refer people to additional information
Don’t• Add “me too” responses• Be a salesperson or a promoter• Don’t bash the competition• Ask to trade links
Bad examples of Self-promotion
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Next steps
• Start reading/lurking period• Pay attention to tone/comments• Look for topics of interest and expertise• Jump in, time yourself – pace yourself • Watch for follow up commentswww.blogtalkradio.com/ministrymarketingsolutions
What Now?
Final Thoughts
1. Cut throw the clutter
2. Deliver GOOD content
3. Know the keywords
4. Follow the leaders
5. Comment on Blogs; ENGAGE
6. Buy a book a month
www.BrandingSuperstarUniversity.com
Promote & Defend Your Brand So, you ask “where do you start, again?”
Top Tier – Set up profiles, actively monitor for relevant content, drive traffic from your blog, etc.:FacebookGoogle+FriendFeedLinkedInSlideShareStumble Upon & DIGGTwitterYouTube (along with other video distribution platforms:
Vimeo, Viddler, etc.)DocStocScribd
• Second Tier – Set up branded profiles and use as warranted:Flickrwww.Ning.comwww.chocolatepagesnetwork.comwww.ezinearticles.comwww.blogtalkradio.comwww.digg.com
It’s about building a list of friends, followers and fans……
Have Fun!Engage The Media, Attract them as “friends”
Be Genuine! Be a giver! Quick “take away tools” to do today!
Use these secrets!
• Eventbrite.com & OneTrueMedia
• Set up your Google profile (get on first page of google)
• Amazon.com - post reviews
• www.search.twitter.com find people with a problem…and give them a solution. Engage them first!
• Craigslist.com – post links
• Mikago.com – screen share now
• Freewebsite tools: http://bit.ly/websitesforfree
• www.pamperry.aweber.com
• http://bit.ly/pamperryconnect (get connected to reporters!)
Twitter: @pamperryprSpecializing in Online PR Campaigns