Personal Branding con i Social Network
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Transcript of Personal Branding con i Social Network
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Promuoversi con i social network
Viterbo, 24 maggio 2011
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Il problema centrale
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Promuoversi con i Social Network per il lavoro, la carriera, il business
4 strategie
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Promuoversi con i Social Network per il lavoro, la carriera, il business
4 strategie di visibilità
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Il tuo nuovo biglietto da visita
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Hai mai provato a cercarti su Google?
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Nuove tendenze
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Il network
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Il network
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Nel web ci sono le persone
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Le conversazioni
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Web 2.0 e Social Media
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Web 2.0 e Social Media
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Nuovi strumenti di comunicazione
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Il nuovo sistema dei media
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Il marketing diventa multicanale
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Promuoversi con i Social Network per il lavoro, la carriera, il business
L’universo dei Social Media
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Il personal brand
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Il marketing personale
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Personal branding in azione
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Gestire la reputazione
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Internet in Italia
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Internet in Italia
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Scegliere i tuoi social network
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Comunicare personalmente
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Condividere on line
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Creare contenuti
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Attivare collaborazioni
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Sviluppare comunità
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Cambia il processo di acquisto
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Digital PRRapporto sui social media 2009
Le funzioni del web 2.0
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Promuoversi con i Social Network per il lavoro, la carriera, il business
L’inbound marketing
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Profili sociali
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Strategie sui social media
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Misurare i social media
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Facebook in Italia
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Accade su Facebook ogni 20 minuti
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Promuoversi con i Social Network per il lavoro, la carriera, il business
1.700.000 italiani su LinkedIn
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Usare LinkedIn
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Usare LinkedIn
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Alcuni numeri di Twitter
http://www.slideshare.net/KyleLacy/140-twitter-tips
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Alcuni numeri di YouTube
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Sviluppare relazioni on line
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Creare e condividere contenuti
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Strumenti per promuoversi …on line
Biglietto da visita
Curriculum
Presentazione
Depliant
Sito web
Articoli/Interviste
• Post/articoli• Newsletter• Ebook• Whitepaper• Video• Messaggi/status• Widget• Webinars/podcast• Foto-Avatar• Presentazioni/slides• Risorse/wiki• Digital magazines• Eventi digitali
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Strumenti innovativi: i tuoi contenuti
1. Progetta2. Realizza3. Pubblica4. Promuovi5. Gestisci6. Misura
- Utili- Interessanti- Piacevoli- Credibili
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Curriculum 2.0
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Curriculum 2.0
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Curriculum 2.0
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Online Business vCard
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Strumenti innovativi: i tuoi contenuti
VademecumDecalogoElenco risorse utiliGlossarioGuida per principiantiCasi di studioCome fare per…IntervisteBibliografia
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Attento a quello che condividi on line
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Promuoversi on line
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Promuoversi on line
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Promuoversi on line
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Promuoversi on line
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Promuoversi con i Social Network per il lavoro, la carriera, il business
In sintesi sul piano di comunicazione
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Promuoversi con i Social Network per il lavoro, la carriera, il business
10 domande per il tuo working plan
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Promuoversi con i Social Network per il lavoro, la carriera, il business
10 domande per il tuo piano di marketing
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Alcuni semplici consigli per partire
1. Trova le tue parole chiave
2. Analizza le fonti esistenti (siti e blog)
3. Individua gli influenti
4. Sviluppa i tuoi contenuti
5. Scegli dove essere presente
6. Metti in connessione e in sequenza gli account
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Promuoversi con i Social Network per il lavoro, la carriera, il business
Grazie per l’attenzione
Stefano Principatohttp://marketingpersonale.blogspot.com