Personal Branding and Tourism

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Personal Branding in Riviera

description

Le mie slide all'evento Hotel Brand Reputation, Riccione Novembre 2011.Spunti sul personal branding e sulla reputazione personale e aziendale online in ambito turistico

Transcript of Personal Branding and Tourism

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Personal Branding in Riviera

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Evitare di...

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Il vero motivo

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Perché vi scelgono?

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Via Plauto

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Armi di distruzione di massa

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44  

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Il Fattore F

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Anonimato

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Aziendalese

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La via più facile?

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Passaparola online

h$p://www.youtube.com/watch?v=kO1BewZKRUs    

h$ps://www.facebook.com/Claudio.Stewart.Easyjet    

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Chi è la vera Star?

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ROI

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Il cambiamento

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Oggi

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Grazie!  Luigi  Centenaro  www.PersonalBranding.it      Twi$er:  @LuigiCentenaro  

Foto  &  Credits  •  h$p://www.flickr.com/photos/speartoons/3607742622/sizes/m/in/

photostream    •  h$p://www.signsforhomes.co.uk/vintage_hotel_sign.htm  •  h$p://www.tuvie.com/ro$erdam-­‐post-­‐office-­‐in-­‐2012-­‐by-­‐unstudio    •  h$p://www.flickr.com/photos/yewenyi/345101994/sizes/z/in/

photostream    •  h$p://www.flickr.com/photos/federicapiersimoni/5313747780/in/

photostream    Special  thanks  to    Alessio  Carciofi  &    Nicola  Delvecchio