PERSONAL BRANDINGBuilding Your Personal Brand

to Increase Sales

SALES PRINCIPLES

SIMON SINEK“People don't buy what you do; they buy why you do it. And what you do simply proves what you believe”

JEFFREY GITOMERIn sales it’s not who you know, in sales it’s who knows you.

The challenge is not just making a name for yourself or building your brand; it’s building the components that generate that name.

SALES PRINCIPLEPeople do business with people they like and who they trust.

WHAT IS PERSONAL BRANDING?

PERSONAL BRANDING

• Personal Branding is the practice of people marketing themselves and their careers as brands.

• Personal Branding is a marketing strategy focused on your most important product – YOU!

• Personal Branding seeks to shape the way an individual is perceived by his or her audience, whoever that audience may be. That typically includes seeking to brand oneself as an expert in a particular field.

PERSONAL BRANDING - HISTORY

Tom Peters coined the phrase in a 1997 Fast Company article.

• Tom Peters (TJPET@aol.com) is the world's leading brand when it comes to writing, speaking, or thinking about the new economy. He has just released a CD-ROM, "Tom Peters' Career Survival Guide“

"We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You."

PERSONAL BRANDS

MARK CUBAN

PERSONAL BRANDS

MICHELLEOBAMA

PERSONAL BRANDS

ROB FORD

PERSONAL BRANDS

MARCUS SHERIDAN

WHY PERSONAL BRANDING

• Sales people are no longer the gate keeper of information – Consumers are self educating

• Credibility and validation – What the results of a Google search on you says

• Professional Security– Write your own ticket

PERSONAL BRANDING TOOLS

PERSONAL BRANDING TOOLS

ONLINE OFFLINE• Organizations• Conferences• Meetings• Networking• Speaking

PERSONAL BRANDING EXAMPLES

• Marcus Sheridan Podcast

PERSONAL BRANDING EXAMPLES

• JAMES ALTUCHER – TWITTER Q&A

PERSONAL BRANDING EXAMPLES

• GRANT CARDONE

PERSONAL BRANDING EXAMPLES

• BRETT CARNEIRO

PERSONAL BRANDING EXAMPLES

• VideoJoeKnows

HOW TO CREATE YOUR PERSONAL BRAND

STEP 1: DEFINING YOURSELF

What makes you stand out, compelling, interesting?

• What are your interests?• What are your strengths?• What is your vision for yourself?• What are your values?• What is unique about you?• What problems do you solve for your clients?

STEP 2: DEFINING YOUR GOALS

What is it that you want?• Personally• Professionally• Selfishly• What are you willing to do accomplish those

goals

STEP 3: WHO IS YOUR AUDIENCE?

• Who are they?• Where do they get their information from?• What do they care about?• Where are they?• What are their problems you can solve?

STEP 4: UNIQUE PROMISE OF VALUE

The promise that you make to your target market that your brand will fulfill.

What do you stand for? How do you want to be known?

STEP 5: PERSONAL BRAND STATEMENT

What are you best at (value), who do you serve (audience) and how do you do it uniquely (USP)

Marcus Sheridan evangelizes the power of content marketing to businesses committed to growing by leveraging his personal experience, passion and enthusiasm.

SETTING UP YOUR PERSONAL BRAND

IMPLEMENTING YOUR PERSONAL BRANDING

• BASICS:– Bio– Profile Picture

• PLATFORM:– LinkedIn is a must– The rest depend on your

audience

ENGAGING AND ADDING VALUE

CONTENT GENERATION: (from easiest to hardest)• Sharing relevant articles, videos• Commenting on industry topics• Short-form posts (Twitter, LinkedIn, Facebook)• Writing blogs• Making a video• Developing presentations and whitepapers• Email Newsletter • Speaking at conferences and organizations

CONTENT TOPICS

• Common Questions • Common Problems• Cost• Versus / Compare• Lists

KEYS TO SUCCESS

• Consistency• Hard work• Value add:

– How are you solving your audiences problems?

– How are the elements of your Personal Brand Statement coming through?

Personal Branding and sales are like growing bamboo. If you are consistent in

watering it, it will grow beyond your wildest dreams.

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