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Personal Branding 2017
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Transcript of Personal Branding 2017
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Grow Your Personal Brand Grow Your Business
Merry Neitlich
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Write Just One Word that Best Describes You as Professional
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Building Your Personal Brand
Identity: What makes you unique?
Voice: Craft Your Message
Audience: Find and Connect
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Your Personal Brand =
Your client’s entire experience
Clear personal brands convey a consistent experience and credibility.
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“You can help develop and manage your personal brand or one just gets created for you.”
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Most people are branded accidentally.
They have no idea that they’ve been developing a brand over time so they fail to capitalize on their brand’s strengths and continue to be sabotaged by its weaknesses.
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Why Enhance Your Personal Brand?• Protect and Mange your Reputation• Once well-defined it can influence how you are perceived.
• Create Clarity About Your Brand• Refining and communicating a clear brand message
strengthens your brand and increases your influence.
• Increase Loyalty and Opportunities• Deepen emotional relationships with “fans” and the
probability of extending your brand to new “fans.”
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Ask Yourself
How do people describe you?
How do you describe yourself?
What makes you different from your peers?
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YOUR AUDIENCE: WHO? WHAT? WHERE? HOW?
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What is Your Personal Brand?
Definition: Your total perceived value, relative to competitors, as viewed by your audience.
• Personal Appearance – Including clothing, hygiene, and attractiveness.
• Personality – Your values, goals, identity and behavior.
• Competencies – These are cognitive, business, communication and technical skills that enable you to perform your services.
• The Differentiator – Offering a unique value proposition or benefit to your target audience.
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With all of the clutter in the marketplace personal brands are more important that ever.
• Improve recognition• Sets you apart from the competition
• Create trust• Build value• Inspire those you work with• Generate new clients• Help clients know what to expect – Your Brand Promise
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Ask 5 colleagues, friends or family members to write three words that describe your personal brand.
Merry [email protected]
Stand out from the crowd with a strong personal brand!