Personal branding 2015
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Transcript of Personal branding 2015
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Presented by Dr. Chrystal Denmark Porter
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Dr. Chrystal Denmark Porter
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Today’s PresentationTalk about Personal BrandingDiscuss Branding and Today’s Job Market
Overview Applications To Build Your Brand
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What is Social Branding?
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Personal Branding = “How we market
ourselves to others”
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Not about creating a “good image” or
only for famous people
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Everyone is a brandEveryone has value to offerWe are in constant competition
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In this day and age, “A brand is a necessity, not a luxury.”
Scott Bedbury
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Online Presence or lack there of is a reflection on how people perceive you
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At some point, someone will search your name online
Hiring Managers
Colleagues
Potential Clients
Potential Mates Potential In-Laws!
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You can show people your value
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What’s Your Agenda?
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With over 70 million users in 200 countries
is the most widely used business
networking site
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has authority in Google & Bing
Name Domain
So when prospects or potential partners search your name, your LinkedIn information comes up.
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allows people to see who you are & highlight other places you can be found online
That’s me
Include links to web sites, blogs, or e-
portfolio’s that show off your work
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allows you to highlight who you are & what you have to offer
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allows you to include information about your education, certifications, and work
experience
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allows you to highlight your any interest and professional involvement
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apps offer another avenue to display your work
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recommendations allow colleagues, clients, and professionals to speak
directly to you and your work
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can serve as an online address books displaying information about the people
you know
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groups are an excellent way to communicate your interest and the type
of people you like to interact
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Question & Answers also allows you another avenue to display your
knowledge and interest
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Image Management
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Brand With People You Know With Your Profile
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Brand With People You Know or Don’t Know With Fan Pages or Group Pages
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Crafting Your Voice/ The World is Listening
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Supporter
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Entertainer
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Value Exchanger
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Final tips
• People want personalization
• ‘Like’ & comment
• Remember everything is permanent!
• Be consistent
• Don’t duplicate…remain authentic
• Respond, thank, & acknowledge
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Thank you!
DrChrystal.com