Personal brand v company brand in B2B Sales
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Transcript of Personal brand v company brand in B2B Sales
© Copyright John Smibert 2014
Personal Brandversus the
Company Brand
Facilitator – John Smibert
A collaborative learning workshop
© Copyright John Smibert 2014
The
Sue & Barry
Story
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Barry’s Story
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Sue’s Story
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Sue’s StoryPart 2
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The
Outcome
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our unique promise of value
to our brand community”
“Our personal brand is .....
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Characteristics of our personal brand?
Our Values and Ideals Our focus – vision, mission, purpose Our knowledge, expertise, skills and capability Our relationships Our interests Our image - Poise, presentation, empathy, respect References and recommendations Published content
© Copyright John Smibert 2014
Why is it valuable to think of ourselves as a brand?
Enhance credibility Drive more opportunities Attract more customers Grow what we offer Control our destiny
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What can we do?
Gain control – plan, execute and measure
Achieve Consistency & Trust Relevant and compelling Growing our reach and influence
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How do we project our brand?
Traditionally by: Email, Telephone, Meetings, Presentations, Speeches, Conferences, Media (press, radio, television) Published content (via email,
newsletters, magazines, news services)
More recently via Social Media Profile Commentary Content
By connecting, communicating and delivering value
© Copyright John Smibert 2014
Building your brand?
Step 1: Vision Mission PurposeStep 2: Measurable ObjectivesStep 3: My Personal Brand
• Who am I• My Unique Promise of Value• My Profile• My Tag line• Keywords
Step 4: Target Brand CommunityStep 5: Brand Audit and gap analysisStep 6: My StrategiesStep 7: My TacticsStep 8: Execution and management
© Copyright John Smibert 2014
Conflict with Company Brand?
1 + 1 = 3
Need to ensure alignment
Need to facilitate strong personal brands
Enable easy uncoupling
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Personal Branding
John Smibert0404 857 893
Essential forSales and Consulting
Professionals!