Personal Brand Skills session - PwC · Personal brand Slide 16 1 2 3 What first impression do you...

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Personal Brand Skills session www.pwc.com/uk/careers

Transcript of Personal Brand Skills session - PwC · Personal brand Slide 16 1 2 3 What first impression do you...

Page 1: Personal Brand Skills session - PwC · Personal brand Slide 16 1 2 3 What first impression do you make? How can you improve your first impression? What do you want people to remember

Personal BrandSkills session

www.pwc.com/uk/careers

Page 2: Personal Brand Skills session - PwC · Personal brand Slide 16 1 2 3 What first impression do you make? How can you improve your first impression? What do you want people to remember

PLEASE MANUALLY INSERT VIDEO BEFORE PRESENTATION

Page 3: Personal Brand Skills session - PwC · Personal brand Slide 16 1 2 3 What first impression do you make? How can you improve your first impression? What do you want people to remember

PwC

What we do?

Slide 3

“As professional advisers we help our clients solve complex business problems and aim to enhance their ability to add value, manage risk and improve performance.”

Legal Consulting

TaxAssurance

Deals Actuarial

Technology

Our business

areas

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PwC

What are your options when you leave school?

Developing commercial awareness as an employability skillSlide 4

10/27/2016

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PwC

What is personal brand?

• We have to ‘sell’ ourselves in various situations• We’re often judged on first impressions

Personal brandSlide 5

November 2015

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PwC

“Your brand is what people say about you when you’re not in the room.”Jeff Bezos, Amazon

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PwC

Your personal brand

Personal brandSlide 7

Whether you’re a student, an entrepreneur, teacher or an accountant – your personal brand is everything.

Your reputation

The size and strength of your network

What unique value you bring

November 2015

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PwC

Think of the following example

Personal brandSlide 8

What are the differences between the two brands:

Coca Cola Cola

November 2015

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PwC 9

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PwC

Building your personal brand

Personal brandSlide 11

Discover Create Communicate Maintain

November 2015

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PwC

Discovering your personal brand

Personal brandSlide 12

November 2015

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PwC

Exercise

Personal brandSlide 13

•Pair up with someone in the room you do not know

•Only by looking at them, take 1 minute to answer:

What is their favourite hobby?

What subjects are they studying?

What type of music do they listen to?

November 2015

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PwC

First impressions

Personal brandSlide 14

How long does it take for our first impressions or judgements of people to become fully formed and stable?

Seconds

Seconds

Minute

Minutes

Day1

5

1

30

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November 2015

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PwC

First impressions30 seconds!

Personal brandSlide 15

Once our opinion has been formed, we are more likely to register information that reinforces it, rather than challenges it.

In fact, research shows that our impressions of others are usually fully formed within 30 seconds of meeting them.

Opinions aren’t unchangeable, but a good first impression will set you off on the right foot.

November 2015

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PwC

What would you be doing?

Personal brandSlide 16

1 2 3

What first impression do you make?

How can you improve your first impression?

What do you want people to remember about you?

November 2015

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PwC

Creating your personal brand

First impressions

Personal brandSlide 17

November 2015

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PwC

Introduce yourself…

Hi Hello

Howdy

Er…..

Tee Hee

Good Morning

Morning

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PwC

Personal impact

Personal brandSlide 19

Personalimpact

Dress

Tone of voice

What you say

Bodylanguage

Mannerisms

November 2015

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PwC

Time to consider …

What first impression do you make?

How can you improve your first impression?

What do you want people to remember about you?

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PwC

Communicating your personal brand

Impactful presentations

Personal brandSlide 21

November 2015

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PwC

Getting the balance right

Personal Impact

Key Messages

Audience

Visual Aids

BodyLanguage

Tone of voice

Structure

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Task

In groups, spend the next 10 minutes discussing the key components for each of these influencing factors.

Consider

How would you ensure you maximise each of these areas?

Which do you think are the most/least important and why?

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PwC

The recruitment process and personal brand

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PwC

Where is your personal brand important?

Personal brandSlide 24

Application form online Online testing

Assessment centre (tests,

in-tray exercise, and

group exercise)

Final interview Offer Onboarding

November 2015

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PwC

The recruitment process

Recruitment processes will vary depending on the industry, role and organisation that you apply for.

Task

Each group has 5 minutes to consider how best to present your personal brand in the following scenarios:

•Group 1 – Online application or CV

•Group 2 – First and final interviews

•Group 3 – Assessment centre

Feedback

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PwC

Feedback

How well you receive and act upon feedback can speak volumes about you as a person and enhances your personal brand

Think about how you might feel if you were unsuccessful during a recruitment process...

How would you react if you were given feedback that you might not agree with...

What would this say about your personal brand?

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Reflections

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Keys to Success

Personal Impact

Personal Brand

EverydayScenarios

Each person think of one key thing you’ll implement to enhance your personal brand or impact

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PwC

Work experience opportunities

Work experience

with PwC

Talent academies

Women in business

Tech academy

Career open day

Summer internships

Work placements

First to penultimate year studentsDuring this 2-day interactive work placement, you’ll get to meet our

people and hear what it’s like to work with us. You’ll find out about the business areas you could join, gain an understanding of our business

purpose, and meet other students who are thinking about applying.

Year 1 and penultimate yearYou’ll find out what it takes to make it to the very

top of PwC from the perspective of one of our female leaders. You’ll also get an insight into

what we do day-to-day, by partnering with an associate on our current training scheme,

attend client meetings and experience working life with us.

Penultimate yearWorking alongside specialists in your chosen business area, you’ll be a valued member of the team. You’ll work on client projects for6-8weeks to give you the best insight intowhat We really do. You’ll discover how thework we do really matters – to our clients, the economy and the wider community.

Sandwich or placement studentsAn opportunity to develop a broad range ofbusiness skills, enhance your commercial thinking and experience our culture. On this 11-month work placement, you’ll be a key member of the team, working on real client engagements. With a dedicated People Manager and Buddy, you’ll be supported toreach your full potential.

All yearsSpend a highly interactive day with us and learn about the work we do. It will help you decide which of our graduate career opportunities is right for you.

All yearsThis 5-day, paid interactive work placement is aimed at people with a passion for technology. You’ll experience first-hand how we’re helping our clients to create a business strategy fit for

the digital age, one that is able to withstand and respond to cyber threats, and capable of

harnessing the business benefits of innovative and effective data management.

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PwC

How to apply…

pwc.com/uk/careers

Research1Get online2Assessment Day3Final stage interview4Offer5Pre-employment screening6Before you join7

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PwC

Take the opportunity of a lifetime

Slide 30

pwc.com/uk/careers

www.pwc.com/uk/careers/employability

@PwC_UK_Careers

/PwCCareersUK

/company/pwc-uk

/CareersPwC

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PwC

PwC’s online e-learnswww.pwc.com/uk/careers/employability

Developing commercial awareness as an employability skillSlide 31

Psychometric e-learnTry our e-learn, designed to give you an insight into psychometric assessments and support your preparation

Interview e-learnWatch our videos on this interactive e-learn to help you prepare and understand what’s involved in an interview

Click here to launch the e-learn Click here to launch the e-learn

Psychometrics

Why are they used?

How shall I prepare?

Interviews

What to research?

What to wear?

10/27/2016

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This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it.

© 2015 PricewaterhouseCoopers LLP. All rights reserved. In this document, “PwC” refers to the UK member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details.

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