Persona Most Grata: Invoking the User From Data to Design
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Transcript of Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From
Data to Design
LITA National Forum
Twitter: #lita2012pmg
What, Why, How, Hi, Apply
What are Personas
“A persona is a realistic character sketch representing one segment of a Web site’s targeted audience.” Mulder/Yaar (2010)
What are personas
“A persona is a realistic character sketch representing one segment of a Web site’s targeted audience.” Mulder/Yaar (2010)
What are personas
volusion.com
What are personas
“A persona is a realistic character sketch representing one segment of a Web site’s targeted audience.” Mulder/Yaar (2010)
What are personas
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Motivations § Excepteur sint occaecat cupidatat non. § Sunt in culpa qui officia deserunt mollit
anim id est laborum. § Excepteur sint occaecat cupidatat non. Goals § Excepteur sint occaecat cupidatat non. § Sunt in culpa qui officia deserunt mollit
anim id est laborum. § Excepteur sint occaecat cupidatat non. Pain points § Excepteur sint occaecat cupidatat non. § Sunt in culpa qui officia deserunt mollit
anim id est laborum. § Excepteur sint occaecat cupidatat non.
Name <name> Type <type> Role <role>
“Insert quote that characterises this persona in one sentence.”
Behaviours
A behaviour Opposite behaviour
Variable description
A behaviour Opposite behaviour
Variable description
A behaviour Opposite behaviour
Variable description
A behaviour Opposite behaviour
Variable description
A behaviour Opposite behaviour
Variable description
A behaviour Opposite behaviour
Variable description
<Persona name>
Why
“Personas summarize research findings and bring that research to life in such a way that a company can make decisions based on these personas, not based on themselves.” Mulder/Yaar (2010)
Why
“Personas summarize research findings and bring that research to life in such a way that a company can make decisions based on these personas, not based on themselves.” Mulder/Yaar (2010)
Why
http://pinterest.com/shaunamcewan/library-stuff/
Why
How
How
Libraryh3lp
How
Libraryh3lp
Access / Mechanical Discovery / Topical (X)
Extrinsic (Y) How
Intrinsic
How
Qualtrics Survey Software
How
Qualtrics Survey Software
How
Qualtrics Survey Software
Access / Mechanical Discovery / Topical (X)
Extrinsic (Y)
Intrinsic
Access / Mechanical Discovery / Topical (X)
Intrinsic
Extrinsic (Y)
SPSS
Ext
rin
sic
SPSS
Access / Mechanical Discovery / Topical
Intr
insi
c
Proto-Eric
SPSS
Discovery / Topical
Ext
rin
sic
Access / Mechanical
Intr
insi
c
Proto-Jesse
SPSS
Discovery / Topical Access / Mechanical
Ext
rin
sic
Intr
insi
c
Proto-Pierre
Discovery / Topical Access / Mechanical
Ext
rin
sic
Intr
insi
c
Proto-Kaley
Discovery / Topical Access / Mechanical
Ext
rin
sic
Intr
insi
c
Kaley
ERIC
KALEY
JESSE
PIERRE
Ext
rin
sic
Access / Mechanical
Intr
insi
c
Discovery / Topical
More Data
LibQual Survey Assessment Team Report Usability Testing Reports Faculty Interviews
Introducing…
OmniGraffle
OmniGraffle
OmniGraffle
OmniGraffle
Apply
Apply
Apply
Next Steps
Make them real across the organization
Apply them Create user stories,
scenarios, map their processes
Thank you Alexa Pearce @alexapearce Nadaleen Tempelman-Kluit @nadaleen
Credits OmniGraffle UX Template http://konigi.com/tools/omnigraffle-ux-template
Flickr and Google Images Searches > Limit to free to use and share CC licenses
Blake-persona Blake Persona-Volusion.com
Bill -personas BolducPress: http://www.bolducpress.com/design/user-personas-and-how-they-can-improve-your-site/