permission based marketing

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Permission Based Marketing Why expanding rather than reducing your advertising expenditures in a difficult economy makes sense

description

a short description of why increase marketing expenses in a difficult economy and the use of premission based strategies for maximum ROI

Transcript of permission based marketing

Page 1: permission based marketing

Permission Based Marketing

Permission Based Marketing

Why expanding rather than reducing your advertising expenditures in a difficult

economy makes sense

Why expanding rather than reducing your advertising expenditures in a difficult

economy makes sense

Page 2: permission based marketing

What is permission basedWhat is permission based

• With over 40% of emails not read because they are perceived as spam, or they are opted out for lack of relevancy.

• The establishment of a system that requests and receives written confirmation from the email recipient is regarded as permission.

• The delivery rates skyrocket to over 90%.• When relevancy is considered it increases to 96%

• With over 40% of emails not read because they are perceived as spam, or they are opted out for lack of relevancy.

• The establishment of a system that requests and receives written confirmation from the email recipient is regarded as permission.

• The delivery rates skyrocket to over 90%.• When relevancy is considered it increases to 96%

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DemographicsDemographics

• 81% of individuals have email• 61% have broadband connections• 60% of woman and 40% of men save their email

offers and use them later• 25% of emails are read on Wednesday• 91% say they would like to be on a preferred list • 13% of online coupons are redeemed• 1% only of printed coupons were redeemed

[According to Inmar]

• 81% of individuals have email• 61% have broadband connections• 60% of woman and 40% of men save their email

offers and use them later• 25% of emails are read on Wednesday• 91% say they would like to be on a preferred list • 13% of online coupons are redeemed• 1% only of printed coupons were redeemed

[According to Inmar]

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MotivationMotivation

• The creation and management of a focused permission based marketing plan can generate superior results while quantifying the expenditures and ROI

• The creation and management of a focused permission based marketing plan can generate superior results while quantifying the expenditures and ROI

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Why have a PBM programWhy have a PBM program

• It can remove the stress of trying to • Retain clients, customers• Attract new customers• Increase the customers frequency of visits• Increase the amount that is spent per visit

• It can remove the stress of trying to • Retain clients, customers• Attract new customers• Increase the customers frequency of visits• Increase the amount that is spent per visit

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3 keys to success3 keys to success

• 1. Create a loyalty programGive existing customers Special treatment & offersBirthdayAnniversary

Benefits:They are 3x more profitable than a new oneThey are less likely to go elsewhereThey are a source of immediate referrals

• 1. Create a loyalty programGive existing customers Special treatment & offersBirthdayAnniversary

Benefits:They are 3x more profitable than a new oneThey are less likely to go elsewhereThey are a source of immediate referrals

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ExpansionExpansion

• 2. Establish a weekly email update• With relevant offers, events, awards, etc

Benefits:• Gives your business cross promotional

opportunities • Increases the size of your customer base• Expands Brand awareness• With the engagement of such systems as Return

Path deliverability is assured for in excess of 95%

• 2. Establish a weekly email update• With relevant offers, events, awards, etc

Benefits:• Gives your business cross promotional

opportunities • Increases the size of your customer base• Expands Brand awareness• With the engagement of such systems as Return

Path deliverability is assured for in excess of 95%

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BrandingBranding• 3. Create a website

• Helps define your business image • Source of information about the business• Establishes Brand awareness• Accessible 24/7• Creates portal for eCommerce and feedback

Benefits:• Higher visibility for your business• Can generate revenue during off hours• Fixed costs• Feedback establishes product / service needs

• 3. Create a website• Helps define your business image • Source of information about the business• Establishes Brand awareness• Accessible 24/7• Creates portal for eCommerce and feedback

Benefits:• Higher visibility for your business• Can generate revenue during off hours• Fixed costs• Feedback establishes product / service needs

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ToolsTools

• Availability of real time statistical data• Analyze reactions of plans implemented• Determine: Views, Prints, Redemptions

Benefits:

• Pinpoints efforts for success• Makes planning ahead focused• Enhances the return on investment

• Availability of real time statistical data• Analyze reactions of plans implemented• Determine: Views, Prints, Redemptions

Benefits:

• Pinpoints efforts for success• Makes planning ahead focused• Enhances the return on investment

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Building a Data Base

Building a Data Base

Benefits:

• Creates a current customer list• Giving new customers a chance to

become loyal ones

Benefits:

• Creates a current customer list• Giving new customers a chance to

become loyal ones

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Target marketingreal results

Target marketingreal results

• ROI E-mail marketing $45:$1

Search engines $12:$1Direct mail $3:$1

Benefits:More revenues per expendituresCan be extremely focused

• ROI E-mail marketing $45:$1

Search engines $12:$1Direct mail $3:$1

Benefits:More revenues per expendituresCan be extremely focused

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Alternatives to

Alternatives to

• Banner Ads• Pay for clicks• Pop ups• Print ads• Radio• Television

• Benefits: • More cost effective

• Banner Ads• Pay for clicks• Pop ups• Print ads• Radio• Television

• Benefits: • More cost effective