1 _ Framework project

One Planet Mobility European CitiesTowards a new model of mobility...

One planet innovation One planet city planning

One planet education Green structure

Malmö project: •WWF Sweden;•Strategic Design Scenarios•K3 University of Malmö

Framework project: •WWF UK / One Planet Mobility programme

1.1_Promoters

1.2_Context and general problem

• Dominance of car: Noise, pollution, CO2

• Good practice is not mainstreamed

• Little understanding of the environmental consequences of different policies

• Complex social and political systems locked in status quo

1.3_Framework project: objectives

Medium-short term:

• Development of a strong community of practice

• Shares and transfers knowledge, experience and competences;

• Inspire and assist other cities across Europe to mainstream a new model of sustainable urban mobility;

• Implement roadmaps developed using multi stakeholder engagement methods during the OPM cities project;

Long terms:

• By 2050 European cities have implemented a new model of sustainable mobility compatible with overall targets in the EU of 90 to 95% emissions reductions.

• By 2020, partner cities’ carbon emissions stemming from personal mobility are reduced by more than 20 %

1.4_Framework project: visions and strategic points

Push policies•Car traffic restrictions•City toll•Reduce available lanes•Parking fees•Speed limits

Pull policies•Better public transport•Safe space for cycling and walking•Prioritisation of bicycles•Bicycle racks

Land use policies•Compact cities•Polycentric cities•Avoid urban sprawl•No out-of-town retailers•Mixed use neighbourhoods

Vision: synergies between push, pull and land use policies + participation + communication...

1.5_Framework project: local projects list

5 European partner cities provide leadership, commitment and capacity for driving long-term systemic change towards a new sustainable model of urban mobility through the development of a strong community of practice

Barcelona FreiburgMalmöSofiaLille

1.5.1 _ Local project 1

Malmö creative stakeholder engagement process...

1.6 Framework project: actions

Co-evolution towards systemic change...

Systemic change towards su

stainable urban mobility

Systemic change towards su

stainable urban mobility

CULTURAL CHANGE: De-acceleration, bicycle is the status symbol, less mobility is aspirational

INNOVATION: Spur socio-technical innovation and experimentation (prototyping) for systemic transformation in mobility

POLITICAL LEADERSHIP: Start systemic transformation with push, pull and land use policies

Time

1.6.1_Assement tool

REAP = Resource and Energy Accounting Programme• Calculates environmental pressures of people’s consumption activities• Provides data at national, regional and local level• Creates scenarios to evaluate the impact of policies

1.6.2_Website and digital platform

• WWF will host a specific OPM web platform to share progress and experiences between partners cities

• OPM Malmö Design Exercice is documented on SEP...

1.6.3_Communication

Initial UK One Planet Mobility process report

1.7_Framework project: comments

A large international framework programme...

1.7.1_Timeline

2007 20122008 2009 20112010

Initial OPM UK programme

REAP tool local developments...

Involvment of the 5 first OPM cities...

Pilot creative engagement process in Malmö...

Creative engagement Barcelona…

Creative engagement Lille…

REAP scenarios all five cities

1.7.2_Assessment

Certain difficulties to •address the systemic level beyond local measures;•address cultural issues beyond infrastructure development; •find collaboration basis between cities with different level of sustainable mobility levels;

Successes in:• initial involvement of the cities at higher political level and in

funding part of the OPM programme;• scenario-based approaches to integrate and assess local

measures;• design-based approaches in Malmö in particular to connect with

users, to stimulate strategic conversation and to foster large scale engagement

2 _ Local Project

Malmö creative stakeholder engagement process...

2.1.1_ Malmö _ Context

• Leading city in terms of sustainability (sust. neighbourhood, bike lanes, public transports...);

• Look for next steps towards cultural changes and beyond cutting hedge infrastructures...

2.1.2_ Malmö _ Objectives

Engage sustainable mobility stakeholders and citizens through a creative participative scenario building process...

2.1.3_ Malmö _ Visions and strategy

2.1.4_ Malmö _ Activities and results

Ethnographic-like approach of family mobility

Construction of stimulation scenarios

Stakeholder engagement workshop

larger engagement process at citizen level (in progress)

3 _ Design roles

• Focus deeply on users living patterns;• Building scenarios based on a mush-up of projects ideas;• Design stakeholders engagement process.

3.1_Design tools 1

Families mobility patterns investigation through user-centred design tools such as shadowing, mapping, mobility games, dairies, postcards, mood-boards, ideal city mock-up...Reconnect policy makers / poiticians with real users (instead of numbers)

Mobility scenarios based on a mush-up of new sustainable solutions from K3 MAH students co-designed with WWF and SDS...

3.1_Design tools 2

Creative workshop to involve mobility stakeholders, let them appropriate the scenarios and reformulate them to fit the local context

3.1_Design tools 3