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Banking on Visual Social MediaCase Studies by Quarter

Jennifer Spencer, PerkStreet Financial

A little about us

First quarter 2012

• Not a lot of examples to follow yet.

• Marketers just starting to talk about brand use.

• How can we use this?

TEST: Collaboration board: Stuff I Didn’t Buy.

LESSON: Not easy to carry out with current constructs.

TRY THIS: Guest curator or a handful of guest curators.

Second quarter 2012

• Updated the blog – more images and “Pin This” in share tools on each post to make content pinnable

• Pinned more content – a mix of things aligned with our brand and from our brand

• Learned that contests are tough

TEST: Contest: Frugal Foodies.

LESSON: Contests are hard.

TRY THIS: Sweepstakes if you can.

This quarter

• 5th highest driver of traffic to our site

• TEST: Boards that complement blog posts

• TEST: Another contest (we will triumph!)

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