http://chrisvarnom.com/periscope-tutorial/

Periscope Tutorial With all the buzz surrounding Periscope, Twitters purchase back in April 2015, I thought it

would be a good idea to write a tutorial on Periscope.

Periscope is going to be huge. It’s already growing at an alarming rate and fast becoming the

video platform of choice for many online entrepreneurs. Since April the take up has been in

the millions, as at July 2015 there are over 7 million people using the platform and this trend

is not going to slow down anytime soon.

There have been so many early adopters to this new phenomenon and there was a lot of

buzz about it when I was at the Tropical Think Tank in May.

Some of the attendees and speakers have already jumped on it and are doing regular,

sometimes daily scopes to increase engagement with their audience and boost their

business.

Some notable users from the event that are taking Periscope by storm are Tanya Van

Rickley, The Merrymaker Sisters, Doug Morneau, Dan Norris, James Schramko, Matthew

Kimberley, Chris Ducker and soon, yours truly.

I have been playing around with it and getting to grips with it by doing private broadcasts.

So without further ado, let’s crack on…

So what is Periscope You’re probably thinking it’s something on a submarine. Well you’re right but the Periscope

I am referring to is very very different.

Periscope is a mobile live-streaming app that allows users to broadcast in real-time and

subsequently view “scopes” for up to 24 hours after the broadcast from around the world

and the beauty of it, it’s for free.

Anyone can stream a live video through their mobile device and viewers can watch these live

scopes on the app or the Periscope website.

Periscope joined Twitter in January of 2015 when they purchased it for $100 million and re-

launched Periscope in March for iOS. An Android app was released in late May.

So Why Get Started on Periscope? There are huge opportunities for business owners, marketers and other business

professionals with Periscope.

Periscope received over 1 million users in 10 days and as of July 2015 has over 7

million users

It is something new and exciting that allows for an instant connection with your

community as well as anyone on the app

With Periscope being relatively new, there is a greater opportunity for those that get

in at the start as many other social platforms are crowded with brands and

businesses

Viewers can watch and interact with you in real-time which means it allows you to

build a more personal connection.

Getting Set Up on Periscope 1. Go to the App Store or Google Play and download the app

2. Choose between connecting with your Twitter account or creating a brand new

account using a phone number. I think linking it with your Twitter account is the best

way forward as you should already have a recognized following

3. Choose your Periscope username carefully (yes, even those who sign-up using

Twitter can choose a name that is different from their Twitter handle), I recommend

grabbing your name before someone else does.

4. Then simply start following other Scopers, starting with me @ChrisVarnom

Before Your First Broadcast You need to be mindful that with all recorded scopes, viewers will only have 24 hours to

watch your scope before it is gone forever; however, you can have all your scopes

automatically saved to your mobile device by following these simple steps:

1. Click the People Icon

2. Click your profile icon

3. Click Settings

4. Make sure Autosave Broadcasts is toggled to the ‘on’ (green) position

Another option is to use the online Katch.me service. This awesome FREE service will record

your scope to the cloud. This is ideal if you don’t have enough memory in your mobile

device.

For the Katch.me service to work properly, you need to make sure that you broadcast your

stream out to Twitter at the beginning of your scope so they can katch you!

With either the saved scope in your mobile device or the ones saved on the Katch.me

service you can then upload your scopes to YouTube, repurposing your content.

How to Start a Scope

1. Click on the camera lens icon

This is the third icon from the left on iOS devices and red lens icon above the bottom

navigation bar on Android devices

2. Create a title for your scope

Some people use all caps in their title. I feel that it can be hard to read, so

capitalizing the 1st character of every word should be enough.

Tip: use emoji’s to make your title stand out

3. You can turn on or off your precise location by clicking the arrow icon

4. Create a private scope by clicking the lock icon and checking next to the follower(s) you

would like to privately scope

This feature is a brilliant idea if you want to test Periscope first by doing a few scopes to get

comfortable with how it works before you do your 1st live scope.

5. The third icon allows you to choose between allowing only your followers to comment

or allowing everyone to comment

I recommend allowing everyone to comment as you’re engaging with people outside of your

followers. However, you have to watch out for the trolls out there.

Trolls can be blocked by simply pressing their comment and selecting block, unfortunately

they can still comment on the current scope but not on any of your subsequent scopes.

6. You can also click the tweet icon on this screen and a link to your scope will be sent out

to the connected Twitter account

This is highly recommended as you are advertising to all your followers that you are

broadcasting on Periscope.

Also, this is exactly what you should do prior to the scope if you are using the Katch.me

service, as previously mentioned in this tutorial.

Once your followers start to watch your scope ask them to invite all their twitter and

periscope followers to watch your broadcast.

During the scope you should ask the viewers to follow you and they will be notified of all

your future scopes.

7. Once you’re ready, hit the ‘Start Broadcast’ button

How Long Should Your Scope Be? There is no limit on the length of time you can scope for; however, you don’t want them to

be too long.

Your scopes should be value-based and as long as you are providing value then a 10 to 15

minute scope is a good number to shoot for.

Keep in mind that your viewers don’t want to listen to a 9-minute intro so get right into your

topic after welcoming your viewers and introducing yourself.

How to Share Your Scope Make sure to click the tweet icon before starting your broadcast

Once your broadcast starts, the link and title of your scope is posted as a tweet on your

Twitter account. It will look similar to this:

How do I watch a Scope? 1. Click the TV to see which of your followers are currently live.

2. You can also see your followers’ most recent scopes (from the past 24 hours) in this

tab

3. Click the globe icon to see what scopes are live around the world. You can choose

between the map view and list view at the top

4. Once you find a scope that interests you simply click on it to open the scope.

How to Give Hearts and What They Mean When you are watching a live scope you’ll notice a whole rainbow of hearts floating up the

right side of your screen. These hearts correspond with whatever color your profile picture is

given for that particular scope (it will change for each one).

To add your own hearts you just tap on the screen! You can “show some love” if the

broadcaster is saying something that you like, gives a great tip, asks for hearts, etc.

These hearts are how Periscope ranks its top scopers. The more hearts = the higher up in the

leaderboard you get!

For some reason you are only allowed to give 500 hearts during a scoping session. However there is

a way that you can give a further 500 hearts by exiting out of the scope and then rejoining again.

You can do this as many times as you like during that live scope to give as much love as you like.

How to Comment on a Scope Commenting on a scope is as simple as clicking inside the ‘Say Something’ box and typing

your comment! Keep in mind you only have 72 characters to work with

If you want to respond to someone else’s comment, just tap on their comment and hit

‘Reply.’ You can also follow them by clicking on ‘View Profile’ and clicking ‘Follow.’

Something to keep in mind: some popular scopes will have tons of viewers and comments

won’t be available to you. When this happens you can choose to just watch the scope or

leave and come back every so often to hopefully get the ability to comment.

This seems to happen when there are around 300 viewers. The comments field will say

“Broadcast Full” when you are unable to post a comment.

How to Share a Scope as a Viewer This is the same for both iOS and Android devices.

1. Click on the number in the bottom right corner 2. Click ‘Share.’ You can choose to share on Twitter and/or share with your Periscope

followers

How to Follow People On iOS devices, click the icon of the three people in the bottom right corner of the navigation

bar. On Android devices this icon is at the top of the screen in your navigation bar.

From here you can sort through your Twitter followers that are on Periscope (if you have

connected with your Twitter account), search for people by name, or if you scroll down past

your Twitter followers you will find the ‘Most Loved’ scopers.

This icon is also where you can get to your profile by clicking the icon in the top right corner.

How to use Periscope for Business

Q&A Sessions There is no better forum for a Q&A session than a live broadcast that allows viewers to

engage with the speaker in real-time. Here are some Q&A ideas to use on Periscope:

1. Ask what new products/services your viewers would like

2. Ask what questions viewers have about a certain product/service/industry-related

topic, etc.

3. Ask for viewers’ thoughts on hot topics in your industry

Product Launches and Announcements People LOVE getting the inside scoop, especially if

they are the first to know about something new

With that said, you can do a live scope of a brand

new product or business announcement as your

official announcement. This is a GREAT way to get

more followers.

Behind-the-Scenes Look A great way to connect with your followers is to

show your everyday world. Do a quick scope as

you walk around the office and show people where

you spend your day. You could introduce your

viewers to your staff or show what your office or

work space looks like (yes, even if it’s messy!).

This might also be a good way to give a sneak peek

into new and exciting things that you have planned

but aren’t quite ready to reveal yet. Entice your

viewers with the behind-the-scenes look and get

them to come back for the full reveal later.

Live Tutorials and Product Demos If your product has steps or instructions then a live tutorial would be a great way to both

showcase your product as well as provide assistance to your customers who have purchased

it.

Tip: After your periscope is finished, upload it to YouTube and then you have a new tutorial

video!

Likewise, if your product has a lot of really cool features then make sure your followers know

all about them by going through each one live and letting viewers ask questions as you go.

Special Promo Code Sales and coupon codes have been proven to

be very effective in driving traffic not only to

your business but also to the social platform

you are sharing them on.

If you have a new line of dresses coming out

you could do a scope featuring the new

dresses and then give a promo code at the

end so viewers will be more likely to buy.

Provide Tips Tips are one of the topics most discussed on

Periscope…and for good reason! Giving just a

few tips live and engaging around those tips

provides a lot of value to your viewers.

These tips could be pulled from blog posts,

your own knowledge, a recent event, and so

much more. As long as you are providing value,

these tips are a great way to drive more traffic

to your business.

Share Live Events People are already taking picture after picture at live events, but what about live video? This

is similar to giving your followers a behind-the-scenes look except they are getting a sneak

peek into the event that you are attending.

Monetizing Your Scopes There are a number of different way to monetize a scope, I will go through a few to give you

some idea which should get your creative juices going.

1. ‘Tip Jar Method’ - This is ideal for a musician to ask the viewers to donate $10 to

play a tune and/or sing. To be able to accept payments you place your PayPal

payment address in your bio. Anything you put in your bio isn’t clickable but the

viewer could pay you directly and then make a request.

2. Sell Your Book - You can describe what your book is about and the issues that it

would solve the viewers. You could read a passage from it and then explain it in

more detail. Place your PayPal address in the bio and when the scope is complete

you can email the PDF directly to the customer.

3. Sell Your Courses - This is similar to the previous method but you are selling your

course. I am not sure if you could sell a $1,000 course, I guess it depends on how

well the viewers know you and your products but you could easily sell a $50 to $100

course.

4. Coaching Calls

5. Consulting

There are many ways that you could monetize a scope. So what are you waiting for get

scoping…