Perfumes – Celebrity Impressions

Perfume

Perfume is a mixture of fragrant essential oils or aroma compounds, fixatives & solvents used to give out a pleasant scent

Perfumery, as the art of making perfumes, began in ancient Mesopotamia & Egypt

It was further refined by the Romans & Persians

Perfume, in its strictest sense, is a blend of fragrant oils diluted in a high-grade alcohol

Concentration varies from about 15—40 % oil, alcohol being about 90—95 % pure

Lemon

Ylang-ylang

Vanilla

Bergamot Lavende

r

Oak moss

Sandalwood

Lily of the Valley

Gardenia

Peony

Patchouli

Frankincense

Neroli

Jasmine

Tube rose

Orris

Violet

Main Perfume Flowers &

Plants

Common Types of Fragrance

Fragrance types reflect the concentration of aromatic compounds in a solvent

Intensity & longevity of a perfume is based on concentration, intensity & longevity of aromatic compounds, or perfume oils used

As percentage of aromatic compounds increases, so does intensity & longevity of the scent

Common types of Fragrance & their percentage of aromatic compounds

Balm around 1-5% Eau de Cologne around 3-5% Eau De Toilette around 5-15% Eau de Parfum around 10-20% Parfum around 20-40%

Fragrance Notes - Describing a Perfume

Compounds that contribute to top notes are strong in scent

Very volatile, & evaporates quickly

Middle note compounds form the heart or main body of a perfume

Lasts about 10 to 60 minutes

Base & middle notes together are the main theme of a perfume

Long lasting fragrance

Perfumes have 3 fragrance notes which unfold over time

They are created carefully with knowledge of evaporation process of the perfume

Celebrity Fragrances

Celebrity scents might not reflect the actual smells of our favorite stars

They often represent a connection to celebrities

Celebrity fragrances are getting more popular

Companies like Coty, Elizabeth Arden & Avon like to partner with celebrities on new fragrances because they are great marketers

Great way to reach younger consumers

Celebrities are often in the spotlight & they come with built-in fan bases

Celebrities can also use their fan base to cheaply spread the word about a scent

Eg: When Rihanna launched her Re’l Fluer perfume in February she put out a 1 minute video that reached her 4.5 million Twitter followers & 30 million Facebook fans

LegacyCristiano Ronaldo

Cristiano Ronaldo has already conquered the worlds of sports & fashion The football star has once again expanded his empire, this time into the

perfume industry His debut fragrance Cristiano Ronaldo Legacy was recently launched in

Madrid Available as 30, 50 & 100 ml Eau de Toilette with an accompanying

cosmetic line

Fragrance Notes: The perfume opens with a refreshing combination of bergamot,

cinnamon, green apple & lavender Luxury accords of orris root, cedar, peony & violet form the heart along with aromatic tones of rosemary & sage Rich base contains exotic patchouli, ambergris & smoked vetiver, which gives the fragrance a touch of mystery

Truth or DareMadonna

Eau de Parfum with floral overtones for women Scent was launched in 2012 created by perfumer Stephen Nilsen Truth or Dare has fast become a favorite among women Iconic scent that relates to the modern & confident women Contemporary reinvention of a classic & robust signature white floral

fragrance Madonna has been daring & encapsulated the duality of human nature

in one perfume Truth or Dare represents the battle that humans face & that coexists in

us all

Fragrance Notes: Top notes are gardenia, neroli & tuberose At the heart of the fragrance lies the scents of jasmine, white lily

petals & benzoin tears Smoldering base of the fragrance are extracts of vanilla, amber &

sensual musk

White Diamonds Elizabeth Taylor

Signature perfume by Elizabeth Taylor Launched in 1991, created by Olivier Gillotin & Carlos Benaim Classic & timeless sheer floral perfume Favorite among women, especially among those who admired Taylor’s

professional achievements & philanthropic works Elizabeth Taylor’s White Diamonds has earned a cool $1 billion Success of Elizabeth Taylor's fragrance has motivated many other

celebrities to launch their own perfumes

Fragrance Notes: Top notes are aldehydes, bergamot, neroli, orange & lily Heart unites the classical trio, violet, rose & jasmine,

complemented by ylang-ylang, Egyptian tuberose & narcissus Base notes of oak moss, patchouli, musk, sandalwood & amber

Surprise Heidi Klum

Surprise comes in a glass flacon wrapped in black, pink & golden ribbons illustrated on the body & the outer carton, like a gift expecting to be unwrapped!

Released in 2011 The scent accentuates positive emotions & joy Has elegant & sensual notes, creating a sensual fragrance with an

unexpected exuberance Floral-fruity notes are light & have positive vibrations & provide a unique

blend of luminous fruity & fine floral accords

Fragrance Notes: Top Notes of mandarin, pink pepper & pear Middle Notes of Rose & magnolia, mimosa, lily of the valley &

sunflower Base Notes of benzoin sandalwood, vanilla, tonka bean & musk

SuccessDonald Trump

Launched by the designer house of Donald Trump in 2012 Classy masculine fragrance housed in a simple bottle Spicy woody scent that is very pleasing & always classy Aim to impress when you wear Success for men whether you're

dressing for office or playing the field Success succeeds at enhancing your image no matter the occasion

Fragrance Notes: This accomplished fragrance strategically combines prosperous

notes of Juniper, Red Currant & Coriander Mid notes include Geranium, Ginger & Bamboo Leaves Base notes are Vetiver, Tonka Beans Birch Wood & Musk 

Tips on how to use perfume effectively

Spray perfume 15-25 cm from your skin instead of rubbing it, to distribute odor evenly & maintain original scent

Best places to apply your fragrance are pulse points of your body to last

longer

Moisturize skin before applying fragrance, it last significantly longer on oily than dry skin

Spray little perfume on your hair brush & run it through your hair for

perfumed hair

Store your fragrances in a cool & dry place, away from direct sunlight

Choose intense base notes for longer lasting perfumes . E.g.: patchouli, vanilla, frankincense, pine, cedar, etc.

Images are for representation purposes only