∙ Perfume your world ∙

Trend Watch

HAIR CAREpersonal care

MARCH 2020

1

The array of products dedicated to hair care is rapidly expanding as consumers are showing

high interest in targeted and unique offerings. Trends in ingredient formulations, packaging, and

product formats are propelling brands to find ways to differentiate their releases. These shifts in

consumers shopping attitudes towards environmental concerns, eco-friendliness and

specialized products are helping to boost a highly saturated market. Brands will need to think

creatively to ensure that their products integrate efficacy AND curiosity.

AT A GLANCE…

2

1T R E N D S F R AG R A N C E

3

TABLE OF CONTENTS

2M AR K E T

O V E R V I E W

3

w h a t t o k n o w

c a t e g o r y o v e r v i e w

b r a n d s

f a c t s & f i g u r e s

f o r m a t s & t e x t u r e s

p r o d u c t s h o w c a s e

MARKET OVERVIEW

1

4

Facts to Consider…

MARKET OVERVIEW - what to know

As the clean beauty movement takes hold

in the BPC market, especially skincare - it can better expand into hair care in an effort to

convey safety and sustainability.

Moisturizing claims are most active in Latin &

North America, appealing to consumers concerned about dryness of both the hair and

the scalp.

In the US, 26% of adults have hair concerns related

to dryness.

Source: Mintel

The global haircare market is expected to reach $105.3bn by 2024 and will and will grow at a CAGR of 3.0%, according to

Transparency Market Research.

32%of US haircare users

look for haircare products that repair damage, and 30%

look for ones that prevent damage.

Source: Lightspeed/Mintel

5

• The hair market is anticipated to rise steadily during the forecast period from 2020-2023, with growth being driven by product innovations and high consumer demand.

• Looking ahead, hair care is anticipated to maintain stable growth but at a slow rate given a saturated and highly competitive space.

* Hair Care includes Shampoo (anti-dandruff formulas & dry shampoo), Conditioner (leave-in & rinse-out) and Hairstyling products (hairspray/spritz, gel, mousse, cream, oil, putty, & other texturizers)

MARKET OVERVIEW - category overview

Market Size for Hair Care(Current Year & Forecast Projection, USA)

Source: Mintel, Market Sizes

* # of launches

$6.05 $6.23 $6.47 $6.69 $6.88 $7.08 $7.28 $7.47

$0.00

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

2016 2017 2018 2019 2020 2021 2022 2023

Valu

e (b

n U

SD)

*1514 *2185 *1944 *1963

6

Sprays, $883.10,

38%

Gels/wax, $632.50,

28%

Mousse, $378.70,

16%

Creams, $241.50,

11%

Liquids, $168.20,

7%

Permanent, $1,721.50,

81%

Semi-permanent, $187.50,

9%

Highlighting/bleaching/top ups, $160.30,

7%

Temporary, $62.70,

3%

MARKET OVERVIEW - category overview

Segmentation for Hair Care(2018, USA)

Source: Mintel, Market Sizes

• Shampoo will remain as the top contender for usage amongst Conditioners, as cleansing is a crucial step when washing hair. This segment encourages added steps in tandem with skincare like “double” shampooing.

• Hair Styling Agents is a penetrated category given the different hair types, concerns and desired hairstyles consumers have and seek. A range of products are needed to accommodate and work in sync with their needs.

• While Hair Colorants remain a popular category, it has been experiencing moderate growth as consumers are becoming more skeptical of the excessive use of chemicals in hair color.

Shampoos, $3.65,56%

Conditioners, $2.82,44%

Shampoo & Conditioner(bn USD)

Hair Styling Agents(m USD)

Hair Colorants(m USD)

7

Market Leaders in the US Hair Care Market

MARKET OVERVIEW - brands

# 1 # 2 # 3L'Oréal Unilever Procter & Gamble

Source: Kline Group, The Dynamic Hair Care Landscape

… … …

The three leading marketers account for 52% of total sales in the hair care products class.

8

… continued Brands in the US Hair Care Market

MARKET OVERVIEW - brands

9

Beauty Enhancing18%

Natural17%

Ethical & Environmental

15%Free from

14%

Functional10%

Convenience9%

Suitable for8%

Plus5%

Demographic2%

Positioning2%

MARKET OVERVIEW - facts & figures

Source: Mintel, GNPD

Top Product Claims for Hair Care(% by Segment, USA, 2017-2019)

• Beauty Enhancing claims include verbiage that describes what the product aims to do. Words such as “repair, protect, hydrate, condition,” and the like rank highest for hair care claims.

• Within Natural claims the use of Botanical/Herbal claims remain important in hair as the use of botanical ingredients are aligned with a more natural and saferpositioning.

• In the sustainability halo are Ethical & Environmentalclaims which emphasize the importance of having ethical strategies in place like recycled packaging and ethically sourced ingredients.

• Garnering influence in the hair care category are Free from claims like Paraben-Free, Cruelty-Freethat tie into this “free-from” space. Year over year, new products carrying this claim have increased.

* Hair Care includes Shampoo, Conditioner, Hair colorants, Hair styling, Hair treatments

10

MARKET OVERVIEW - facts & figures

Source: Mintel, Market Sizes & Lightspeed/Mintel

Top Product Formats & Textures for Hair Care(% by Variants, USA, 2017-2019)

POWDER (LOOSE) BAR/SOLID AMPOULE/CAPSULE STICK/PEN

Spray / Mist / Spritz46%

Cream18%

Gel / Jelly9%

Oil6%

Serum5%

Foam4%

Mousse4%

Pomade3%

Paste / Putty / Gum3% Lotion

2%

On-the-go formats like sticks, wipes and

sheets offer a unique way opportunity for brands to leverage convenience and ease-of-use for

shoppers.

• Spray / Mist / Spritz textures are the most popular format for hair care products. These types of formats can be attributed to uses like dry shampoo and hair perfume.

• Cream formats in hair care lend itself to moisturization and being a texture that can retain hydration, a key claim important to many consumers with various hair types.

• Dwindling water resources and interest in “zero-waste” products are boosting consumer appeal in Bar/Solid formats.

• Impressive and novelty textures can help a product to really stand out and get the attention of consumers.

… continued on next page

* Hair Care includes Shampoo, Conditioner, Hair colorants, Hair styling, Hair treatments

Areas of Opportunity

KRISTIN ESSLoose Styling Powder

ETHIQUEShampoo Bar

LEONOR GREYLLeave-In Treatment

R+COPomade Stick

11

MARKET OVERVIEW - formats & textures

FOAM IT

R+COSpiritualized Dry Shampoo Mist

SCRUB IT

WIPE IT SPRAY IT

MASK IT

IGKFoamo Holographic

Hair Foam

BUMBLE & BUMBLEScalp Detox Foam

HAU Hair Pack

BRIOGEO Don't Despair, Repair!™

Honey Moisture Deep Conditioning Mask

LOVE BEAUTY & PLANETCoconut Milk Soft Hold & Shine

Hair Spray

DRY BAR On the Rocks

Charcoal Scalp Scrub

L'ORÉAL EverFresh

Micro-Exfoliating Scrub

OUAIAnti-Frizz Hair Sheets

REKZE LABORATORIESWipes 28

12

1. CLEANER WATER, BETTER HAIRT3 has developed the perfect filter solution for removing water

dirt, odors and other impurities from your shower water.The result? Healthier and better-looking hair and skin.

T3Source ShowerheadMineral Water Filter1

2. DUAL-BENEFIT HAIR MASKThe Color Depositing Masks combine care with color in a deeplyconditioning mask. Available in seven shades, the temporarycolor masks are designed to enhance tones, refresh existinghaircolor, and allow experimentation with fashion shades, whilerestoring hair health.

5 JENNY HOUSEHair Fit Cover Cushion

OWA HAIRCAREMoondust Collection: Hair Wash3

MARKET OVERVIEW - product showcase

3. WATER-ACTIVATED SHAMPOOBilled as ‘the first water-activated hair care line.’ Conventionalliquid shampoo is typically around 80% water. MoondustCollection: Hair Wash is 0% water. It contains a unique blend ofgentle cleansing agents activated by water that condition boththe hair and scalp.

VEGAMOURGRO Hair Boost

with CBD4

5. HAIR MAKEUP?Slowly, but surely cushion-based haircare products have onlyjust started to appear on the US market. Launched in SouthKorea, Jenny House Hair-fit Cover Cushion is brush-on makeupthat instantly makes hair look thicker, covers greys andbalances out the hairline.

4. CBD FOR HAIR WELLNESSVEGAMOUR is proud to introduce the world's first line of CBDserums developed to promote healthy hair growth, featuringmicro-encapsulated CBD. Micro-encapsulation is a process bywhich a compound is stored in such a way that it produces smallparticles to deliver a controlled amount of the compound.

MOROCCANOILColor Depositing Mask2

5. SEASONAL CONSIDERATIONLaunched by a New York-based barbershop, the cleansing duoprovides adaptable hair and scalp care that responds toseasonal needs, as the rise and fall in temperatures andhumidity influence natural oil production and perspiration.

FELLOW BARBERSummer & Winter Wash6

13

s h i f t i n g t h e r e t a i l e r d y n a m i c

e n v i r o n m e n t a l c o m m i t m e n t s

s k i n c a r e → h a i r c a r e

i n g r e d i e n t s

c a n n a b i s & b e y o n d

u n i q u e a p p l i c a t i o n s

f o r m u l a t i o n s

s p o t l i g h t

TRENDS

2

14

TRENDS - shifting the retailer dynamic

BEAUTY GIANTS ADAPTING

CELEBRITY- INFLUENCE HAIR CARE

People are looking to celebrities more than ever for beauty recommendations. Now that so many celebrities make

themselves available on social media, fans have fewer barriers to them. Hair care is one sector that has ushered in a whole

new standard for diversity and inclusivity.

Women like Tracee Ellis Ross (Ulta), Taraji P. Hensen (Target) and Youtuber Mindy McKnight (Walmart) have all launched

their own hair care lines in large retailers.

The increase of natural hair awareness is prompting key market players to up their product offerings. Multi-cultural consumers are increasingly making efforts to manage their natural hair textures, and by doing so, they’re generating a huge market for this hair type.

As a result, companies that once marketed exclusively to relaxed hair (P&G, Unilever, etc.) are creating new lines to coincide with other independent companies that cater exclusively to natural and curly hair textures.

Leveraging the brand-consumer connection

HEAD & SHOULDERS (P&G)Royal Oils Collection

SUAVE PROFESSIONAL (Unilever)Natural Hair Collection

Companies are tapping into hair care for natural hair

TPHHair Care Collection

HAIRITAGEHair Care Collection

PATTERNHair Care Collection

By actressTracee Ellis Ross

By Youtuber Mindy McKnight

By actressTaraji P. Henson

EMERGE (Unilever/Sundial)Hair Care Collection

15

THE GOOD STUFF (Unilever)Hair Care Collection

TRENDS - environmental commitments

NO-RINSE APPLICATIONS

WATERL<SS (P&G)Hair Care Collection

Water consumption is difficult to tackle as consumers prefer rinse-off shampoos and conditioners, although the popularity of dry shampoos gives haircare some credibility in this space.

Developments are being made in fast-rinse technology, meaning less rinse time and no compromise on product quality. There is further scope for formulas that help break down shampoo/conditioner faster when they come into contact with water, saving some water with every use.

Mindful formulas and formats

“ZERO-WASTE” PACKAGING

Beauty brands are developing reuse and recycling processes. From refillable packages to packaging-free products, companies are

stepping up their game to reduce the amount of plastic waste.

P&G’s beach plastic bottles are used for Herbal Essence’s range. Urban Spa hair care comes in ‘infinitely recyclable’ aluminum cans with BOV (bag on valve) technology to avoid the need for chemical

properties. It also uses 92% less plastic (vs. most hair care brands). Love Beauty & Planet released a Clean Ocean Editions packaging

made from 100% ocean bound, PCR plastic.

Alternative solutions to hair care packaging

HERBAL ESSENCESBeach Plastic Collection

Argan Oil

URBAN SPA Hair Care Collection

Source: HAPPI

10% of US hair care

product users usually buy eco-friendly hair

care products

Source: Mintel

LOVE BEAUTY & PLANETClean Ocean Edition -Sea Salt & Bergamot

PANTENE (P&G)Waterless Hair Care Collection

16

TRENDS - skin care → hair care

CROSS-CATEGORY INSPIRATION

As more consumers worry about certain chemicals in haircare products (i.e.; parabens, sulfates, silicones), they are also concerned about the potential impact of these ingredients on scalp health.

Communication about scalp care should be specific: mentioning pores, follicles, skin thickness or skin type. This is a similar approach to skincare and can resonate well with consumers.

EVA NYC Therapy Session Hair Mask

VERBGhost Oil

Emphasizing hair care benefits using skincare language

SHEET MASK > HAIR MASK CLEANSING OIL > DRY OIL SKIN SERUM > HAIR SERUM

KÉRASTASE Initialiste Advanced Scalp & Hair Serum

SCALP CARE

Healthy hair starts with a healthy scalp. Innovative hair care products are being created to tackle these issues. From pre-

shampoo masks to scalp massage treatments and tools for overall scalp control, opportunities for scalp health are immense.

Brands are adding extra ingredients into their scalp products to enhance its effectiveness and make them more potent.

Increased attentiveness towards hair & scalp health

SEED PHYTONUTRIENTSScalp & Roots Oat Mask

KÉRASTASEEnergizing Scrub: Purifying Scrub

LOVE BEAUTY & PLANETDelightful Detox Shampoo Scrub

17

TRENDS - ingredients

FOOD HEROS

HERBAL ESSENCES Real Botanicals Collection

BRIOGEO Nourishing Superfood

Collection

Feed your hair with ingredients from nature

ARABICA COFFEE FRUIT BANANA + COCONUT

SOL DE JANEIRO Strengthening + Smoothing

Collection

BRAZIL NUT

Food and beauty have long been linked to each other so it’s no surprise that it’s positioning in hair care is spurring attention.

The trend of “superfoods” which describes any highly nutritious food packed with vitamins and minerals were first notably spotted in hair care, but as of recently more familiar and less exotic ingredients have been popping up. From mass brands like Herbal Essences to prestige brands like Briogeo, brands are reflecting these food trends in their products.

T: LIVING PROOFDry Scalp Treatment

B: CHRISTOPHE ROBINHydrating Melting Mask

SKIN INGREDIENTS

A handful of hair care brands are following skincare trends, infusing products with high-tech ingredients formerly reserved for our faces. Skin inspired treatments that aid in strengthening the hair from the

inside out are performing well in this climate.

Indeed detoxifying clay, following an increase in skin care popularity, has been popping up within the hair care market, with

Amika launching a shampoo – formulated with Kaolin Clay-a rich, mineral clay derived from sedimentary rocks.

The adoption of trending skin care ingredients

T: AMIKABeach Look Shampoo

B: REVITALASHThickening Shampoo

T: SHEA MOISTURECoffee Cherry Volume Shampoo B: BIOLOGIQUE RECHERCHECapillaire Purifying Scalp Lotion

Hyaluronic Acid Kaolin Clay

Apple Cider Vinegar

Aloe Vera Amino Acid

Coffee

18

TRENDS - cannabis & beyond

CBD INFUSED HAIR CARE

HEMP OR CBD?

As regulation around cannabis continues to ease around the globe the trend towards cannabis-related ingredients,

including hemp, will continue to grow.

Within the gray area that exists surrounding CBD and Hemp, more brands are launching hemp-seed-oil-infused hair care

products rather than CBD. While both hemp seed oil and CBD may be sourced from the same plant, the two products have

different makeups and offer different benefits.

With more and more ingredients and science-backed innovations coming to market, CBD is one ingredient that is attracting a great deal of attention. CBD’s entry into hair care comes to no surprise as its benefits are being praised alongside natural formulations.

Although there is an increasing amount of evidence to back claims within hair care products, more substantiation of claims needs to be supported. Proving efficacy beyond basic findings such as moisturization and promotion of hair growth is the challenge for brands entering this space.

Are mass brands using hemp as safe territory?

LOVE BEAUTY & PLANETHemp Seed Shampoo

HERBAL ESSENCESAloe & Hemp Shampoo

CBD growth in hair care

SHEA MOISTUREHemp Seed Oil

Lush Length Shampoo

AUSSIECalm the Frizz

Hemp Shampoo

BRIOGEOB.Well 100mg CBD +

Soothing Skin & Scalp Oil

CLOUD 10CBD-Infused

Hair Care System

EMERACBD Hair Care

19

TRENDS - unique applications

HAIR PERFUME

More and more brands have been leveraging scent as an added benefit. Leveraging ingredients can also create interest from

consumers who are looking to go the aromatherapy route. Invigorating scents that incorporate essential oils can help garner

interest from both female and male shoppers.

Hair perfumes and mists not only make your hair smell great, they combine hair care benefits like added shine and moisturization

with scent. For shoppers who are loyal to a specific scent or brand this serves as a perfect opportunity for them to extend their

olfactive preferences in a new product.

Loving the smell of your hair

PACIFICAHair & Body Mist

Island Vanilla

AMIKAHair Fragrance

CHANELHair Mist

Chance Eau Tendre

HERBAL ESSENCESHair Oil Mist

Hemp Seed Oil & Aloe

DIY + MADE FOR YOU

Hair customization is driving innovation within the hair care sector. The “create-your-own” approach is gaining traction as more consumers are beginning to buy products that cater to their specific needs.

Innovations in customization are becoming more in-demand as shoppers look for unique hair care products made just for them. Prose and Function of Beauty are two examples of brands that are offering customized solutions right at your fingertips.

FUNCTION OF BEAUTYHair Care Personalized

Be-spoke product formulations

PROSE Custom Hair Care

45% of US women who use

haircare look for products that have

been designed for their hair type (24% of men)

Source: Mintel

20

TRENDS - formulations

‘CLEAN’ HAIR CARE

Like most clean-beauty categories, hair care is still a work in progress. There are plenty of opportunities that lie beyond the

ingredients list that brands are addressing. Products highlighting safe formulations, sustainability, eco-friendly packaging, and

ethical claims are just a few ways brands are occupying this space.

Better for you, better for the environment

DRUNK ELEPHANTHair Care Collection

REDKENNature + Science

Collection

RAHUA Voluminous Shampoo

Sozio has created its own CLEAN FRAGRANCE label. Ask us about our Clean presentation to find out more!

Sozio Clean Fragrance

NATURAL & ORGANIC

The market for natural and organic hair care is experiencing a rising shift. Increasing consumer awareness along with innovations in research and development are propelling this category.

The demand for plant-derived ingredients is emerging as consumers are weary about harsh chemicals. Premium products that combine efficacy with safety will appeal to a broad audience who are seeking these products.

Strong consumer interest boosts product qualities

NATURANOVE BIO Organic Certified Pure Shampoo

AVALON ORGANICSThickening Shampoo

ACT+ACRECold Processed

Shampoo

SACHAJUANScalp Shampoo

ORGANIC NATURAL

21

TRENDS - spotlight

INCLUSIVE DESIGN & ACCESSIBILITY WITHIN REACH

There are 253 million people around the world who are vision impaired, yet only 4% of businesses are actively creating products with disabled people in mind. In observance of World Sight Day on October 10, 2019, Herbal Essences is

expanding the brand’s use of tactile markings and embracing technology like Alexa and the Be My Eyes app, making hair care easier for people with low to no vision. These new tools make it easier for everyone to browse Instagram,

shop, shower and even style their hair.Last year, Herbal Essences was the first mass hair care brand in North America to introduce tactile markings designed

to help differentiate between shampoo and conditioner for those with a vision impairment. This innovation was spearheaded by Sumaira “Sam” Latif, P&G’s Accessibility Leader, who has been with the company for over

18 years and is herself blind. Source: Business Wire

Herbal Essences creates bottles with tactile differences to aid the visually impaired

22

o l f a c t i v e t r e n d s

S o z i o a n a l y s i s

f r o m t h e o c e a n

f r o m t h e l a n d

f r o m t h e g a r d e n

t h e h a i r n e c e s s i t i e s

FRAGRANCE

3

23

FRAGRANCE - olfactive trends

Top 5 Fragrance Groups for Hair Care(% by Variants, USA, 2017-2019)

• Green/Herbal/Woody scents tie into the idea of simplistic ingredients. Fragrances like green tea, aloe, ginseng, and bamboo are not only straight-forward but they double as conveying purity, safety, and naturalness.

• Similarly, Gourmand/Edible scents in hair care products usually contain familiar ingredients such as coconut, honey, and shea butter which resonate well with shoppers.

* Hair Care includes Shampoo (anti-dandruff formulas & dry shampoo), Conditioner (leave-in & rinse-out) and Hairstyling products (hairspray/spritz, gel, mousse, cream, oil, putty, & other texturizers)

Source: Mintel, GNPD

Green/Herbal/Woody49%

Gourmand/Edible34%

Floral12%

Citrus3%

Fruity2%

ARGAN

Most Popular Fragrance Components in Hair Care

COCONUT SHEA BUTTER ALOE/ALOE VERA

24

FR

ES

H

GO

UR

MA

ND

FLO

RA

L/F

RU

ITY

FRAGRANCE - Sozio analysis

GR

EE

N/A

RO

MA

TIC

CIT

RU

S

WO

OD

Y

25

FROM THE OCEANOcean-dwelling ingredients serve as the inspiration for this wave of fragrances that mimic the fresh, salty and marine-like nuances from the depths below.

NYMNSea Minerals

Shampoo

LOVE BEAUTY & PLANETMarine Moisture

Shampoo

LOVE BEAUTY & PLANETDeep Detox

Shampoo

26

Top Sea Salt, Bergamot,

Petitgrain, Clary Sage, Orange Zest

MiddleOrris Root, Geranium Flower,

Lavender, Rosemary

BaseTonka Bean, Cashmere Musk,

Vanilla Orchid, Patchouli

Benefits: Sea Salt: Great for exfoliation, as it can remove dead skin cells from the scalp.

TopCoconut Water,

Tropical Citrus, Pineapple

MiddleNectarine Blossom,

Water Lily, Coastal Breeze

BaseMineral Musk,

Soft Amber

Benefits: Liquid Pearl: Rich in amino acids and

enzymes, promotes healthy cell growth.

FRAGRANCE - from the ocean

PURIFYINGLIQUIDPEARL

SEA GREEN

QUENCH

DEEPWATER DETOX

TopCrisp Melon,

Sea Greens, Ripe Pineapple

MiddleWhite Florals,Violet Blossom

BaseBlack Coconut,Creamy Musk

Benefits: Sea Kelp: A natural source of zinc, iron, and

calcium, kelp has the ability to deliver essential nutrients to the hair.

27

GARNIER FRUCTIS1 Minute Hair Mask

Goji Extract

HAIR FOODWhite Nectarine & Pear

Shampoo

FROM THE LAND Scents inspired by the vast and rich biodiversity all throughout our planet.

OGX Golden Turmeric

Shampoo

28

Top Quince,

Anise, Orange Zest

MiddleNight Blooming Jasmine,

Lily of the Valley, Iris

BaseBlack Tonka, Arabica Coffee,

Vanilla, Patchouli, Sandalwood

Benefits: Coffee Fruit: Contains a form of B5 vitamin

that moisturizes hair by retaining water.

TopClementine,

Blood Orange, Sparkling Bergamot

MiddleViolet Petals, Pink Peony,Heliotrope, Beach Rose

BaseTonka Bean, Vanilla Musk,

Sandalwood, Amber

Benefits: Vanilla: Nourishes hair, making it

silky and shiny.

FRAGRANCE - from the land

VA-VAVOOM VIOLET

SILKY SPICE CHAI

COCOAFLOWERBOOST

TopBergamot, Mandarin Peel,Pineapple, Peach Nectar

MiddleLush Lily, Almond Blossom,

Gardenia, Coconut Milk

BaseSugared Tonka, Spiced Vanilla,

Sandalwood, Olibanum, Patchouli

Benefits: Coconut Milk: High in lauric acid, its known for

its ability to penetrate and strengthen hair.

29

AVEENOFresh Blends

Shampoo

PACIFICA Rosemary Mint

Scalp Treatment Serum

Aromatic botanicals that revive, refresh and rejuvenate the hair.

FROM THE GARDEN

ACUREJuice Cleanse Super Greens

& Adaptogens Shampoo

30

FRAGRANCE - from the garden

REFRESHING CUCUMBER

SEED

BOTANICAL BLOOM

ESSENCE

WILDMINT

RECOVERY

TopSweet Basil,

Lemon Zest, Petitgrain

MiddleBlue Violet, Hemp Flower,

Cardamom, Nutmeg, Clove Bud

BaseCedarwood, Cashmere Musk,

Vetiver, Sandalwood, Tonka Bean

Benefits: Hemp Flower: Rich in omega oils which

help produce the chemicals needed for stronger and thicker hair.

Top White Tea Leaves,

Cucumber, Tart Lemon

MiddleCyclamen, Apple Blossom,

Muguet, Geranium Leaf, Dewy Peony

BaseGalbanum, White Cedarwood,

Musk, Peach Tree

Benefits: Cucumber: Nutrients found in cucumber

stimulate hair growth.

TopPink Grapefruit, Orange Zest,

Pink Lady Apple, Basil, Spearmint

MiddleDewy Camellia,

Violet, Wild Rose

BaseSugarwood,

Cloud Musk, Tamarind

Benefits: Mint: Offers antimicrobial properties,

which aid in scalp issues like dandruff.

31

DOVEBetween Washes

Hair Perfume

BUMBLE & BUMBLEInvisible Oil Fragrance

for Hair and Body

Hair perfumes that are formulated specifically for your mane, adding a subtle and long-lasting fragrance.

THE HAIR NECESSITIES

PACIFICAPerfumed Hair

& Body Mist

32

FRAGRANCE - the hair necessities

DREAM CHASER:

PEONY + CASHMERE MUSK

POPPYCROWN:

WILD PETALS + CRISP APPLE

Top Bergamot, Lemon Peel,

Petitgrain, Cassis

MiddleLily of the Valley, Peony,

Dewy Jasmine, Plum Blossom

BaseCedarwood, Sandalwood,Cashmere Musk, Vetiver

TopGrapefruit, Bitter Orange,

Crisp Apple, Mosa Mint, Soft Greens

MiddleWild Petals,

Bergamot Blossom

BaseSheer Musk,

Blonde Woods

Latin & North AmericaSozio Inc

51 Ethel Road West Piscataway, NJ 08854 USAPhone: (+1) 732 572 5600

Fax: (+1) 732 572 0944

AsiaJ&E Sozio Asia Ltd

Unit C6, 15/F, TML TowerNo.3 Hoi Shing Road - Tsuen Wan, N.T.

Hong KongPhone: (852) 2111 0842

Fax: (852) 2111 0942

Europe, Africa and Middle East

Sozio SAS

6, Rue Barbès - CS8005092532 Levallois-Paris cedex - France

Phone: +33 (0) 1 81 93 00 60Fax: + 33 (0) 1 81 93 00 98

∙ Perfume your world ∙

www.jesozio.com