Performance Measures

for

Silver Spring Civic Building and

Veterans Plaza

David Zuckerman

May 6, 2011

Background

• Replace Armory as part of

larger downtown Silver

Spring redevelopment

• Opened July 8, 2010

Multiple Stakeholders

Vision

• Generate revenue

• Serve as a public space and heart of

community activities

• Spark economic development

Logic Model Snapshot

Methodology

• Conversations with community members

• Working and observing at Civic Building

• Conducting literature review

Limitations

• Limited funding for data collection

• Need for low- to no-cost indicators

Output Measurements

Outcome Categories

Project for Public Spaces

Outcome Measurements

Outcome Measurements

Looking Forward

• End of year one marks pivotal moment for

direction of Civic Building and Plaza

• Measures help empirically verify program

theory and strategic direction

• Partnerships can help improve data collection

Questions?